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Graduate Catalog 2016/2017

Sport and Entertainment Management (SMG)

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Master of Science (M.S.)
CIP Code: 31.0504
College of Business Administration (BA)
Total Minimum Program Hours Required (Post Bachelor's Degree): 30

Contact Information:
College of Business Administration
Marketing Department (MKT)
4202 E. Fowler Avenue
Tampa FL  33620

Program Director or Coordinator:
William Sutton
Phone: 813-974-4155


Faculty Search: Business Administration Faculty List

Program Information

Major Research Areas
Sport Management, Entertainment, Sport Business Analytics, Sport Marketing, Sport and Social Issues, American Sport Industry, Global Sport Industry, Sport Law, Sport and Entertainment Finance


Accreditation Information:

Accredited by the the Association to Advance Collegiate Schools of Business (AACSB) and Commission on Colleges of the Southern Association of College and Schools.


Admissions Information

Admission Deadlines

There is an established University deadline for the submission of admission application materials. Programs may have earlier deadlines than the University deadline. The deadlines reflected below are the earliest of the two deadlines. Graduate Programs may continue to accept and process applications after the published deadline if space exists within the program. Check with the Program for availability.

Application Deadline (domestic application)

Fall: June 1
Spring: ---
Summer: ---

International Students

Foreign applicants who are outside the U.S. are required to apply for a visa. Depending on the country of origin, this may take a few months. So the deadlines for these international applicants may be earlier than the Program deadline and these applicants must apply prior to both deadlines. They are strongly encouraged to apply as early as possible. Foreign applicants who are in the U.S. and are currently on a visa may use the domestic application deadline dates. In addition to meeting the published application deadline for the Program of interest, all immigration documents should be submitted as soon as possible, but must be on file at USF no later than the following processing deadlines:

Fall: February 15
Spring: ---
Summer: ---

Admission Requirements

You must comply with general University policies and meet general University Admission requirements in addition to those listed below.

Must meet University requirements (see Graduate Admissions) as well as program's requirements.

Program Admission Requirements
     Personal Interview with a committee of program faculty
     Personal Statement addressing career focus and aspirations
     Admission to and concurrent enrollment in the USF Tampa MBA with a Concentration in Sport Business
     Minimum of 3.00/4.00 average for all graduate work completed

Because only students in good standing in the MBA with a Concentration in sport and Entertainment Management are eligible for admission, they will have already met all university and college admission criteria.


Admissions Status: Apply (Direct Receipt)


Program Degree Requirements

Total Minimum Hours 30
Course Requirements 27
SPB 6719 Sport and Entertainment Marketing Strategy*3
SPB 6406Sport and Entertainment Law*3
SPB 6706 Sport Business Analytics* 3
SPB 6605 Sport and Social Issues 3
SPB 6116 Sport and Entertainment Finance3
SPB 6735 Global Environment of Sport3
SPB 6807 Social Media in Sport 3
SPB 6608 Issues in the American Sport Industry3
SPB 6740 Sales and Fundraising in the Sport Industry3

Students complete the three courses indicated with an asterisk as part of the requirements for the MBA with a Concentration in Sport and Entertainment Management. Because these nine hours of coursework are "shared" by the two programs, the 30 credit-hour MS in Sport and Entertainment Management requires an additional 21 hours to complete.

SPB 6946 Internship in Sport and Entertainment Management II 3
Option to complete thesis in lieu of internship.
First Fall Semester
1st Eight Weeks:GEB 6445 (2)Social, Legal, Ethical Systems (MBA)
 QMB 6603 (2)Operations Management (MBA)
 MAN 6055 (2)Organizational Behavior and Leadership (MBA)
2nd Eight Weeks:FIN 6466 (2)Financial Analysis (MBA)
 MAN 6726 (2)Strategic Business Analysis (MBA)
 GEB 6215 (2)Communications Skills for Managers (MBA)
Spring Semester
4 Week SessionGEB 6226 (1)Leadership Speaker Series (MBA)
12 Week Session:SPB 6719 (3)Sport and Entertainment Marketing Strategy (MBA/MS)
 SPB 6406 (3)Sport and Entertainment Law (MBA/MS)
 SPB 6706 (3)Sport Business Analytics (MBA/MS)
 SPB 6816 (3)Cont. Issues in Sport and Entertainment Management (MBA)
Summer Semester
Summer CSPB 6946 (3)Internship in Sport and Entertainment Management I (MBA)
 GEB 6895 (4)Integrated Business Applications (MBA)
Total MBA/SEM: 32 Credit Hours
Second Fall Semester
12 Week Session:SPB 6605 (3)Sport and Social Issues (MS)
 SPB 6116 (3)Sport and Entertainment Finance (MS)
 SPB 6735 (3)Global Environment of Sport (MS)
Second Spring
12 Week SessionSPB 6807 (3)Social Media in Sport (MS)
 SPB 6608 (3)Issues in the American Sport Industry (MS)
 SPB 6715 (3)Sales and Fundraising in the Sport Industry (MS)
Summer Semester
Summer CSPB 6946 (3)Internship in Sport and Entertainment Management II (MS)(Thesis Option)
Incremental MS/SEM21 Credit Hours
Total MBA+MS/SEM53 Credit Hours

College Degree Requirements

Refer to the College Section of theGraduate Catalog for College requirements and information.


USF Degree Requirements

See USF Degree Requirements —


Financial Assistance

Financial Aid

Fellowships & Scholarships

Graduate Assistantships


Registration Process

First, contact your graduate program advisor for guidance courses to register for. Obtain any electronic course permit if necessary. Register for the new student orientation online at Then go to the link to OASIS, USF's on-line registration system to register for your classes. Follow the directions given on-line.

To access online course materials, students must have a USF NetID (e-mail account). Please visit: to obtain your NetID.

New students, including those studying online, may obtain a USFCard. Please visit: to obtain your USFCard.

Tuition and fees: Fees are determined by the level of the course. Please visit Cash Accounting, Controller's Office, for information on tuition and fees.


Graduate Course Information

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