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Graduate Catalog 2016/2017

Marketing (MKT)

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Master of Science in Marketing (M.S.M.)
CIP Code: 52.1401
College of Business Administration (BA)
Total Minimum Program Hours Required (Post Bachelor's Degree): 33

Contact Information:
College of Business Administration
Marketing Department (MKT)
4202 E. Fowler Avenue BSN3403
Tampa FL  22630

Program Director or Coordinator:
Paul Solomon
Phone: 813-974-5995


Faculty Search: Business Administration Faculty List

Program Information

Contact program for information.


Accreditation Information:

Accredited by the Commission on Colleges of the Southern Association of College and Schools.


Admissions Information

Admission Deadlines

There is an established University deadline for the submission of admission application materials. Programs may have earlier deadlines than the University deadline. The deadlines reflected below are the earliest of the two deadlines. Graduate Programs may continue to accept and process applications after the published deadline if space exists within the program. Check with the Program for availability.

Application Deadline (domestic application)

Fall: July 1
Spring: October 15
Summer: ---

International Students

Foreign applicants who are outside the U.S. are required to apply for a visa. Depending on the country of origin, this may take a few months. So the deadlines for these international applicants may be earlier than the Program deadline and these applicants must apply prior to both deadlines. They are strongly encouraged to apply as early as possible. Foreign applicants who are in the U.S. and are currently on a visa may use the domestic application deadline dates. In addition to meeting the published application deadline for the Program of interest, all immigration documents should be submitted as soon as possible, but must be on file at USF no later than the following processing deadlines:

Fall: February 1
Spring: July 1
Summer: ---

Admission Requirements

You must comply with general University policies and meet general University Admission requirements in addition to those listed below.

Must meet University requirements (see Graduate Admissions) as well as requirements listed below.

Program Admission Requirements
To be admitted to the MS in marketing program, an applicant must:

  • Take the GMAT (Graduate Management Admission Test) and score a minimum of 500 (under special circumstances a GRE score may be considered in lieu of the GMAT).
  • Have a 3.00 or higher upper level undergraduate GPA from an accredited university.
  • Submit two letters of recommendation from either industry or academic sources.
  • Work experience is desirable.

Admissions Status: Apply


Program Degree Requirements

Total Minimum Program Hours: 30 credit hours

Core classes 15 hours
Specialization 9 hours
Electives 6 hours

During the first year of the program, students who are unable to waive the prerequisites will be required to take:

MAR 6815 (2) Marketing Management
QMB 6305 (2) Managerial Decision Analysis

These courses may be waived if taken within the last five years from an AACSB accredited program (two undergraduate marketing courses are required to subsitute for MAR 6815).

Core Course Requirements (15 hours)
MAR 6936 (3) Selected Topics: Creativity in Marketing
MAR 6936 (3) Selected Topics: Marketing Analytics
MAR 6936 (3) Selected Topics: Consumer Behavior Insights
MAR 6936 (3) Selected Topics: Digital Marketing
MAR 6816 (3) Marketing Strategy

Specialization in the MS (9 Hours)
Take three courses in any area of specialization:

Marketing Analytics
MAR 6646 (3) Research for Marketing Managers
MAR 6936 (3) Selected Topics: Data Visualization
MAR 6936 (3) Selected Topics: Logistical System Analytics
ISM 6217 (3) Database Administration
ISM 6316 (3) Project Management
SPB 6706 (3) Sports Business Analytics

Digital Marketing and Brand Management
MAR 6936 (3) Selected Topics: Digital Media and E-Commerce
MAR 6936 (3) Selected Topics: Brand Management
MAR 6336 (3) Promotion Management
MAR 6936 (3) Selected Topics: Digital Marketing
MAR 6936 (3) Selected Topics: New Product Development
MAR 6936 (3) Selected Topics: Innovations in Marketing

Supply Chain Management
MAR 6216 (3) Logistics & Physical Distribution Management
MAR 6936 (3) Selected Topics: Supply Chain Management
MAR 6936 (3) Selected Topics: Logistical Systems and Analytics

Two electives from the following list or from any of the specializations above:
MAR 6936 (3) Marketing Selected Topics
GEB 6527 (3) Lean Six Sigma
ISM 6217 (3) Database Administration
ISM 6156 (3) Enterprise Resource Planning & Business Process Management
MAN 6448 (3) Negotiating Agreement & Resolving Conflict
ESI 6324 (3) Engineering the Supply Chain

Electives (6 hours)
Electives will be chosen based on mutual agreement by the Director and the student. These courses may be a combination of COB courses and courses outside the College. Electives to be considered include:
GEB 6527 (3) Lean Six Sigma
GEB 6224 (3) Improvisation in Business Organizations
MAR 6936 (3) Selected Topics: Sales Force Management
MAR 6936 (3) Selected Topics courses offered periodically

Courses from other specializations
Outside electives any 6000 level graduate course for 3 hours (e.g., appropriate courses from Anthropology, Psychology, etc.)


Comprehensive Exam
MAR 6816, Marketing Strategy course, is the capstone course in the MS program. Students will be required to do one or more comprehensvie case analyses in this course that will test their ability to integrate and synthesize various facets of marketing.

Other Requirements
To be granted an M.S. in Marketing degree, a student must have completed all of the required and elective courses with a GPA of 3.00 or higher.

College Degree Requirements

Refer to the College Section of theGraduate Catalog for College requirements and information.


USF Degree Requirements

See USF Degree Requirements —


Financial Assistance

Financial Aid

Fellowships & Scholarships

Graduate Assistantships


Registration Process

First, contact your graduate program advisor for guidance courses to register for. Obtain any electronic course permit if necessary. Register for the new student orientation online at Then go to the link to OASIS, USF's on-line registration system to register for your classes. Follow the directions given on-line.

To access online course materials, students must have a USF NetID (e-mail account). Please visit: to obtain your NetID.

New students, including those studying online, may obtain a USFCard. Please visit: to obtain your USFCard.

Tuition and fees: Fees are determined by the level of the course. Please visit Cash Accounting, Controller's Office, for information on tuition and fees.


Graduate Course Information

Use the list below to lookup graduate courses related to this program in the USF Course Inventory:

MAR6815, QMB6305, MAR6816, MAR6216, MAR6936, MAR6158, MAR6936, MAR6336, MAR6936, MAR6646, MAR6916, MAR6907,