Apply to USF Now | Graduate Admissions | Events & Workshops | Giving to the Office of Graduate Studies

Graduate Catalog 2017/2018


Marketing (MKT)

Catalog Photo

Master of Science in Marketing (M.S.M.)
CIP Code: 52.1401
College of Muma College of Business (BA)
Total Minimum Program Hours Required (Post Bachelor's Degree): 33

Contact Information:
College of Muma College of Business
Marketing Department (MKT)
4202 E. Fowler Avenue BSN3403
Tampa FL  22630

Program Director or Coordinator:
Paul Solomon
Phone: 813-974-5995
Email: psolomon@usf.edu

Website: http://business.usf.edu/


Faculty Search: Muma College of Business Faculty List


Major Information

Contact department for information.

Accreditation Information:

Accredited by AACSB International - The Association to Advance Collegiate Schools of Business.

TOP


Admissions Information

Admission Deadlines

Major Priority Deadline

Fall: June 1
Spring: October 15
Summer: ---

Graduate Admission Application Deadlines

MASTER'S AND
EDUCATION SPECIALIST DEGREES

Admission for
Fall Semester

Admission for
Spring Semester

Admission for
Summer Semester

  • Applications received by the Priority Deadline will receive maximum consideration. 
  • Applications received after the Priority deadline, but by the Final University Deadline, are considered on a space available basis. 
  • Applications must be complete with all required information by the stated deadline.  Any application materials received after the deadline may be reviewed on a space-available basis.

Check with the Graduate Major Director for availability or to discuss options for admission in a subsequent term. 

Priority Deadline
(for funding and consideration)

Refer to Specific Major

Refer to Specific Major

Refer to Specific Major

Final University Deadline
Domestic
Applicants

June 1

October 15

February 15

Final University Deadline
International
Applicants

June 1

September 15

February 15

DOCTORATE DEGREES

Admission for
Fall Semester

Admission for
Spring Semester

Admission for
Summer Semester

  • Applications received by the Priority Deadline will receive maximum consideration. 
  • Applications received after the Priority deadline, but by the Final University Deadline, are considered on a space available basis. 
  • Applications must be complete with all required information by the stated deadline.  Any application materials received after the deadline may be reviewed on a space-available basis.

Check with the Graduate Major Director for availability or to discuss options for admission in a subsequent term. 

Priority Deadline
(for funding and consideration)

Refer to Specific Major

Refer to Specific Major

Refer to Specific Major

Final University Deadline
Domestic
Applicants

February 15

October 15

February 15

Final University Deadline
International
Applicants

February 15

September 15

February 15


Admission Requirements

You must comply with general University policies and meet general University Admission requirements in addition to those listed below.

Must meet University requirements (see Graduate Admissions) as well as requirements for admission to the major, listed below.

The MS in Marketing admission committee uses a portfolio approach: the strength of each applicant is determined based on the entire application. The admission committee will consider the following:

  • Prior college-level academic performance (bachelors degree from a regionally accredited institution required);
  • GMAT (preferred), GRE, MCAT, LSAT, and PCAT (submitted scores must be within five (5) years of the term of entry); 
    • Applicants with a USF-Tampa Bachelors degree and accumulative GPA of 3.50 or greater may request waiver of GMAT;
    • Applicants with Three (3) or more years of managerial or professional experience may request a GMAT/GRE waiver; 
  • A statement of purpose;
  • Recommendation letters;
  • Relevant professional work experience;
  • Any additional information that helps to ensure the potential success of the applicant in the major
  • For applicants whose native language is not English, English proficiency must be demonstrated as detailed in the USF Graduate Catalog.

Admissions Status: Apply

TOP


Major Requirements

Total Minimum Hours: 30 credit hours

Core classes 15 hours
Specialization 9 hours
Electives 6 hours

Prerequisites
During the first year of the major, students who are unable to waive the prerequisites will be required to take:

MAR 6815 (2) Marketing Management
QMB 6305 (2) Managerial Decision Analysis

These courses may be waived if taken within the last five years from an AACSB accredited program.

Core Course Requirements (15 hours)
MAR 6936 (3) Selected Topics: Creativity in Marketing
MAR 6936 (3) Selected Topics: Marketing Analytics
MAR 6936 (3) Selected Topics: Consumer Behavior Insights
MAR 6936 (3) Selected Topics: Digital Marketing
MAR 6816 (3) Marketing Strategy

Specialization in the MS (9 Hours)
Take three courses in any area of specialization:

Marketing Analytics
MAR 6646 (3) Research for Marketing Managers
MAR 6936 (3) Selected Topics: Data Visualization
MAR 6936 (3) Selected Topics: Logistical System Analytics
ISM 6217 (3) Database Administration
ISM 6316 (3) Project Management
SPB 6706 (3) Sports Business Analytics

Digital Marketing and Brand Management
MAR 6936 (3) Selected Topics: Digital Media and E-Commerce
MAR 6936 (3) Selected Topics: Brand Management
MAR 6336 (3) Promotion Management
MAR 6936 (3) Selected Topics: Digital Marketing
MAR 6936 (3) Selected Topics: New Product Development
MAR 6936 (3) Selected Topics: Innovations in Marketing

Supply Chain Management
MAR 6216 (3) Logistics & Physical Distribution Management
MAR 6936 (3) Selected Topics: Supply Chain Management
MAR 6936 (3) Selected Topics: Logistical Systems and Analytics

Two electives from the following list or from any of the specializations above:
MAR 6936 (3) Marketing Selected Topics
GEB 6527 (3) Lean Six Sigma
ISM 6217 (3) Database Administration
ISM 6156 (3) Enterprise Resource Planning & Business Process Management
MAN 6448 (3) Negotiating Agreement & Resolving Conflict
ESI 6324 (3) Engineering the Supply Chain

Electives (6 hours)
Electives will be chosen based on mutual agreement by the Director and the student. These courses may be a combination of COB courses and courses outside the College. Electives to be considered include:
GEB 6527 (3) Lean Six Sigma
GEB 6224 (3) Improvisation in Business Organizations
MAR 6936 (3) Selected Topics: Sales Force Management
MAR 6936 (3) Selected Topics courses offered periodically

Courses from other specializations
Outside electives any 6000 level graduate course for 3 hours (e.g., appropriate courses from Anthropology, Psychology, etc.)

Practicum

Comprehensive Exam
MAR 6816, Marketing Strategy course, is the capstone course in the MS program. Students will be required to do one or more comprehensvie case analyses in this course that will test their ability to integrate and synthesize various facets of marketing.

Other Requirements
To be granted an M.S. in Marketing degree, a student must have completed all of the required and elective courses with a GPA of 3.00 or higher.


College Degree Requirements

Refer to the College Section of theGraduate Catalog for College requirements and information.

TOP


USF Degree Requirements

See USF Degree Requirements —
http://www.grad.usf.edu/policies.php

TOP


Financial Assistance


Financial Aid

Fellowships & Scholarships

Graduate Assistantships

TOP


Registration Process

First, contact your graduate advisor for guidance courses to register for. Obtain any electronic course permit if necessary. Register for the new student orientation online at http://www.grad.usf.edu/orientation.php. Then go to http://oasis.usf.edu/ the link to OASIS, USF's on-line registration system to register for your classes. Follow the directions given on-line.

To access online course materials, students must have a USF NetID (e-mail account). Please visit: https://netid.usf.edu/una/ to obtain your NetID.

New students, including those studying online, may obtain a USFCard. Please visit: http://www.usf.edu/it/class-prep/usf-card.aspx to obtain your USFCard.

Tuition and fees: Fees are determined by the level of the course. Please visit Cash Accounting, Controller's Office, for information on tuition and fees.

TOP


Graduate Course Information

Use the list below to lookup graduate courses related to this program in the USF Course Inventory:

MAR6815, QMB6305, MAR6816, MAR6216, MAR6936, MAR6158, MAR6936, MAR6336, MAR6936, MAR6646, MAR6916, MAR6907,