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Graduate Catalog 2017/2018


Mass Communications (COM)
with a Concentration in Media Studies (MCM)

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Master of Arts (M.A.)
CIP Code: 09.0102
College of Arts and Sciences (AS)
Total Minimum Program Hours Required (Post Bachelor's Degree): 39

Contact Information:
College of Arts and Sciences
Zimmerman School of Advertising and Mass Communications Department (MCM)
4202 E. Fowler Avenue CIS1040
Tampa FL  33620

Program Director or Coordinator:
Gerene Keesler
Phone: 813-974-9969
Email: gkeesler@usf.edu

Website: http://masscom.usf.edu/grad/ma/


Faculty Search: Arts and Sciences Faculty List


Major Information

The M.A. in Mass Communications is designed for students who are seeking advanced studies in preparation for professional and academic careers in mass communications. The program offers one degree, the Master of Arts in Mass Communications.

The Media Studies Concentration emphasizes the theoretical principles and research methods of mass communications. The Strategic Communication Management Concentration emphasizes public relations management and social science research.

Accreditation Information:

Accredited by the Commission on Colleges of the Southern Association of College and Schools.

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Admissions Information

Admission Deadlines

Major Priority Deadline

Fall: February 15
Spring:
Summer:

Graduate Admission Application Deadlines

MASTER'S AND
EDUCATION SPECIALIST DEGREES

Admission for
Fall Semester

Admission for
Spring Semester

Admission for
Summer Semester

  • Applications received by the Priority Deadline will receive maximum consideration. 
  • Applications received after the Priority deadline, but by the Final University Deadline, are considered on a space available basis. 
  • Applications must be complete with all required information by the stated deadline.  Any application materials received after the deadline may be reviewed on a space-available basis.

Check with the Graduate Major Director for availability or to discuss options for admission in a subsequent term. 

Priority Deadline
(for funding and consideration)

Refer to Specific Major

Refer to Specific Major

Refer to Specific Major

Final University Deadline
Domestic
Applicants

June 1

October 15

February 15

Final University Deadline
International
Applicants

June 1

September 15

February 15

DOCTORATE DEGREES

Admission for
Fall Semester

Admission for
Spring Semester

Admission for
Summer Semester

  • Applications received by the Priority Deadline will receive maximum consideration. 
  • Applications received after the Priority deadline, but by the Final University Deadline, are considered on a space available basis. 
  • Applications must be complete with all required information by the stated deadline.  Any application materials received after the deadline may be reviewed on a space-available basis.

Check with the Graduate Major Director for availability or to discuss options for admission in a subsequent term. 

Priority Deadline
(for funding and consideration)

Refer to Specific Major

Refer to Specific Major

Refer to Specific Major

Final University Deadline
Domestic
Applicants

February 15

October 15

February 15

Final University Deadline
International
Applicants

February 15

September 15

February 15


Admission Requirements

You must comply with general University policies and meet general University Admission requirements in addition to those listed below.

Must meet University requirements (see Graduate Admissions) as well as requirements for admission to the major, listed below.

  • 3.0 upper division GPA
  • 153V, 144Q preferred on the GRE
  • resume
  • three letters of recommendation (academic recommendations preferred)
  • strong letter of intent
  • bachelor's degree from an accredited institution

Students who lack an appropriate background in the selected concentration may be required to take additional courses to meet concentration minimums.

Admissions Status: Apply

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Major Requirements

REQUIRED COURSES

 

Credits

CORE REQUIREMENTS

12

MMC6920
MMC6401
MMC6421

Introduction to Mass Communication Research
Mass Communication Theory
Research Methods

3
3
6

 

CONCENTRATION REQUIREMENTS

12

Students select from the following concentration options:

Media Studies
Multimedia Journalism
Strategic Communication Management


Students in these concentrations are required to take a comprehensive written examination after they have completed at least 21 hours of mass communications course work, including the required courses for each concentration of study.


Media Studies
This option requires 39 hours of course work, including 6 hours of thesis. At least twenty-four hours are taken in the School of Mass Communications. The remaining 9-12 hours may be taken in graduate-level courses offered in other departments of the University.


Multimedia Journalism (INACTIVE)
The graduate concentration in Multimedia Journalism prepares students to take leadership positions in journalism through their knowledge of the field of mass communications, management in the media environment and the ability to combine storytelling skills in the areas of print, broadcast and electronic communication. This option requires a total of 39 hours of which 12 are core requirements, 12 are in the multimedia core, 6 are thesis or applied research project, 6 are electives in the Mass Communications graduate major and 3 are in an outside requirement.

JOU6501
JOU5344
JOU6349
MMC6612

Thesis OR
   MMC6950

Electives

Outside Requirement
EME6936

Media Management
Multimedia Journalism
Advanced Multimedia Journalism
Law and Mass Media


Applied Research Project

--


Web Design and Multimedia

3
3
3
3


6

6


3


Strategic Communication Management

The Strategic Communication Management Concentration emphasizes the integration of organizational communication functions such as public relations and advertising into a single communication management function. This option requires 39 hours of course work, including six (6) hours of thesis or six (6) hours of an applied research project, twelve (12) hours of the mass communications core, fifteen (15) hours of the strategic communication core, three (3) hours in management or leadership studies, and six (6) hours of electives.

PUR6603
PUR6607
PUR5505
MMC6415
MMC6418

Strategic Communication Campaigns
Strategic Communication Management
Introduction to Strategic Communication Theory and Research
Strategic Communication Media
Strategic Message Design

3
3
3
3
3

Outside requirement: A course in organizational communication, management or leadership.

Thesis OR Applied research project arranged with project committee chair.

Mass Communications or other electives.

3

6

3

 

MINIMUM TOTAL PROGRAM CREDITS

39

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College Degree Requirements

Refer to the College Section of theGraduate Catalog for College requirements and information.

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USF Degree Requirements

See USF Degree Requirements —
http://www.grad.usf.edu/policies.php

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Financial Assistance


Financial Aid

Fellowships & Scholarships

Graduate Assistantships

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Registration Process

First, contact your graduate advisor for guidance courses to register for. Obtain any electronic course permit if necessary. Register for the new student orientation online at http://www.grad.usf.edu/orientation.php. Then go to http://oasis.usf.edu/ the link to OASIS, USF's on-line registration system to register for your classes. Follow the directions given on-line.

To access online course materials, students must have a USF NetID (e-mail account). Please visit: https://netid.usf.edu/una/ to obtain your NetID.

New students, including those studying online, may obtain a USFCard. Please visit: http://www.usf.edu/it/class-prep/usf-card.aspx to obtain your USFCard.

Tuition and fees: Fees are determined by the level of the course. Please visit Cash Accounting, Controller's Office, for information on tuition and fees.

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Graduate Course Information

Use the list below to lookup graduate courses related to this program in the USF Course Inventory:

MMC6920, MMC6401, MMC6421,