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Graduate Catalog 2016/2017


Mass Communications (COM)

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Master of Arts (M.A.)
CIP Code: 09.0102
College of Arts and Sciences (AS)
Total Minimum Program Hours Required (Post Bachelor's Degree): 39

Contact Information:
College of Arts and Sciences
Zimmerman School of Advertising and Mass Communications Department (MCM)
4202 E. Fowler Avenue CIS1040
Tampa FL  33620

Program Director or Coordinator:
Gerene Keesler
Phone: 813-974-9969
Email: gkeesler@usf.edu

Website: http://masscom.usf.edu/grad/ma/


Faculty Search: Arts and Sciences Faculty List


Program Information


The M.A. degree program in Mass Communications is designed for students who are seeking advanced studies in preparation for professional and academic careers in mass communications. The program offers one degree, the Master of Arts in Mass Communications.

The Media Studies Concentration emphasizes the theoretical principles and research methods of mass communications. The Strategic Communication Management Concentration emphasizes public relations management and social science research.

 

Accreditation Information:

Accredited by the Commission on Colleges of the Southern Association of College and Schools.

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Admissions Information

Admission Deadlines

There is an established University deadline for the submission of admission application materials. Programs may have earlier deadlines than the University deadline. The deadlines reflected below are the earliest of the two deadlines. Graduate Programs may continue to accept and process applications after the published deadline if space exists within the program. Check with the Program for availability.

Application Deadline (domestic application)

Fall: February 15
Spring:
Summer:

International Students

Foreign applicants who are outside the U.S. are required to apply for a visa. Depending on the country of origin, this may take a few months. So the deadlines for these international applicants may be earlier than the Program deadline and these applicants must apply prior to both deadlines. They are strongly encouraged to apply as early as possible. Foreign applicants who are in the U.S. and are currently on a visa may use the domestic application deadline dates. In addition to meeting the published application deadline for the Program of interest, all immigration documents should be submitted as soon as possible, but must be on file at USF no later than the following processing deadlines:

Fall: February 15
Spring:
Summer:

Admission Requirements

You must comply with general University policies and meet general University Admission requirements in addition to those listed below.


Must meet University requirements (see Graduate Admissions) as well as requirements listed below.

Program Admission Requirements
Same as university except that the students are required to have:

  • 3.0 upper division GPA
  • 153V, 144Q preferred on the GRE
  • resume
  • three letters of recommendation (academic recommendations preferred)
  • strong letter of intent
  • bachelor's degree from an accredited institution

Students who lack an appropriate background in the selected concentration may be required to take additional courses to meet concentration minimums.

 

Admissions Status: Apply

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Program Degree Requirements

REQUIRED COURSES

 

Credits

CORE REQUIREMENTS

12

MMC6920
MMC6401
MMC6421

Introduction to Mass Communication Research
Mass Communication Theory
Research Methods

3
3
6

 

CONCENTRATION REQUIREMENTS

12

Students select from the following concentration options:

Media Studies
Multimedia Journalism
Strategic Communication Management


Students in these concentrations are required to take a comprehensive written examination after they have completed at least 21 hours of mass communications course work, including the required courses for each concentration of study.


Media Studies
This program requires 39 hours of course work, including 6 hours of thesis. At least twenty-four hours are taken in the School of Mass Communications. The remaining 9-12 hours may be taken in graduate-level courses offered in other departments of the University.


Multimedia Journalism (INACTIVE)
The graduate concentration in Multimedia Journalism prepares students to take leadership positions in journalism through their knowledge of the field of mass communications, management in the media environment and the ability to combine storytelling skills in the areas of print, broadcast and electronic communication. The concentration requires a total of 39 hours of which 12 are core requirements, 12 are in the multimedia core, 6 are thesis or applied research project, 6 are electives in the Mass Communications graduate program and 3 are in an outside requirement.

JOU6501
JOU5344
JOU6349
MMC6612

Thesis OR
   MMC6950

Electives

Outside Requirement
EME6936

Media Management
Multimedia Journalism
Advanced Multimedia Journalism
Law and Mass Media


Applied Research Project

--


Web Design and Multimedia

3
3
3
3


6

6


3


Strategic Communication Management

The Strategic Communication Management Concentration emphasizes the integration of organizational communication functions such as public relations and advertising into a single communication management function. This program requires 39 hours of course work, including six (6) hours of thesis or six (6) hours of an applied research project, twelve (12) hours of the mass communications core, fifteen (15) hours of the strategic communication core, three (3) hours in management or leadership studies, and six (6) hours of electives.

PUR6603
PUR6607
PUR5505
MMC6415
MMC6418

Strategic Communication Campaigns
Strategic Communication Management
Introduction to Strategic Communication Theory and Research
Strategic Communication Media
Strategic Message Design

3
3
3
3
3

Outside requirement: A course in organizational communication, management or leadership.

Thesis OR Applied research project arranged with project committee chair.

Mass Communications or other electives.

3

6

3

 

MINIMUM TOTAL PROGRAM CREDITS

39

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College Degree Requirements

Refer to the College Section of theGraduate Catalog for College requirements and information.

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USF Degree Requirements

See USF Degree Requirements —
http://www.grad.usf.edu/policies.php

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Financial Assistance


Financial Aid

Fellowships & Scholarships

Graduate Assistantships

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Registration Process

First, contact your graduate program advisor for guidance courses to register for. Obtain any electronic course permit if necessary. Register for the new student orientation online at http://www.grad.usf.edu/orientation.php. Then go to http://oasis.usf.edu/ the link to OASIS, USF's on-line registration system to register for your classes. Follow the directions given on-line.

To access online course materials, students must have a USF NetID (e-mail account). Please visit: https://netid.usf.edu/una/ to obtain your NetID.

New students, including those studying online, may obtain a USFCard. Please visit: http://www.usf.edu/it/class-prep/usf-card.aspx to obtain your USFCard.

Tuition and fees: Fees are determined by the level of the course. Please visit Cash Accounting, Controller's Office, for information on tuition and fees.

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Graduate Course Information

Use the list below to lookup graduate courses related to this program in the USF Course Inventory:

MMC6920, MMC6401, MMC6421, JOU6501, JOU5344, JOU6349, MMC6612, PUR6603, PUR6607, PUR5505, MMC6415, MMC6418,