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Graduate Course Proposal Form Submission Detail - ENT6506
Tracking Number - 5425
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Current Status:
Returned to Program - 2016-05-09
Campus: Tampa
Submission Type: New
Course Change Information (for course changes only):
Comments: Elective for Entrepreneurship. Desc too long; Obj need revision; Needs Topics and Textbook. Emailed 5/9/16. Response deadline 5/13/16 or may have to resubmit
Detail Information
- Date & Time Submitted: 2016-03-21
- Department: Marketing
- College: BA
- Budget Account Number: 141500
- Contact Person: Sean Lux
- Phone: 8135989549
- Email: slux@usf.edu
- Prefix: ENT
- Number: 6506
- Full Title: Social Entrepreneurship
- Credit Hours: 3
- Section Type: C -
Class Lecture (Primarily)
- Is the course title variable?: N
- Is a permit required for registration?: N
- Are the credit hours variable?: N
- Is this course repeatable?: Y
- If repeatable, how many times?: 2
- Abbreviated Title (30 characters maximum): Social Entrepreneurship
- Course Online?: U -
Face-to-face, online, and blended (separate sections)
- Percentage Online: 50
- Grading Option:
R - Regular
- Prerequisites: None
- Corequisites: None
- Course Description: For students who have a passion and idea for making the world a better place. The citizen sector, has discovered what the business sector learned long ago...that there is nothing as powerful as a new idea in the hands of skilled Entrepreneur. Social En
- Please briefly explain why it is necessary and/or desirable to add this course: Replacing Selected Topics with Permanent number; already listed in program
- What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service? 50 students per semester.
- Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times? Yes, 3 or more times
- What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.) Doctorate in management, entrepreneurship, marketing, or related business discipline.
- Objectives: Taking the best of successful social entrepreneurs (Professor Muhammad Yunus, Ashoka and Skoll Foundations) AND the science and proven start-up business knowledge of Steve Blank and Alexander Osterwalder; this course will provide the student with real world, hands-on learning experience to learn how to successfully transfer knowledge into products and processes that benefit society and the entrepreneur. This is a team-based class. You will work in teams to turn your research and technology idea into a product, service or process that benefits society. You will learn how to use a business model to brainstorm each part of an enterprise and customer development. This course will have you spend a significant amount of time in between each of the lectures, outside the building talking to customers and testing your hypotheses to see whether anyone other than you would want/use your product.
- Learning Outcomes: 1. Understand the possibilities of being a social entrepreneurship
2. Be able to identify an idea/opportunity
3. Know how to test the market fit of the idea
4. Understand the basic elements of a start-up
- Major Topics:
- Textbooks:
- Course Readings, Online Resources, and Other Purchases:
- Student Expectations/Requirements and Grading Policy: Course Grades
Participation 25%
Assignments (Assorted) 75%
TOTAL = 100%
To earn participation points, students should come to class prepared to interact and network with visiting alumni and professionals from visiting companies. When appropriate (alumni, company visits), students should also come prepared to ask questions and participate in discussion. Strictly attending class, but not participating, will not earn a student any participation points.
A 91% + C 71 - 76.9%
A- 89 - 90.9% C- 69 - 70.9%
B+ 87 - 88.9% D+ 67 - 68.9%
B 81 - 86.9% D 61 - 66.9%
B- 79 - 80.9% D- 59 - 60.9%
C+ 77 - 78.9% F Below 59%
- Assignments, Exams and Tests: Read pages 14–51 of Business Model Generation
Read pages 22–84 and 195-199 of The Startup Owner’s Manual
Giff Constable, “12 Tips for Early Customer Development Interviews” http://giffconstable.com/2010/07/12-tips-for-early-customer-development-interviews/
Watch Customer Discover Best Practice videos: Pre-Planning (all), Customer Discovery Interviews (all), Outside of the Building (all), Back in the Building (all) at https://www.launchpadcentral.com
Review presentations from previous I-Corps Teams to assist you in your own preparation: http://venturewell.org/i-corps/team-materials/ and http://www.slideshare.net/sblank/tagged/i-corps (note also the number of customer contacts each Team made over the course)
See also http://steveblank.com/category/lean-launchpad/ for background and blog posts on the Lean LaunchPad method and classes.
Assignments for Thursday September 10th
The Startup Owner’s Manual review pages 53–84
Steve Blank, “What’s a Startup? First Principles,” http://steveblank.com/2010/01/25/whats-a-startup-first-principles/
Steve Blank, “Make No Little Plans – Defining the Scalable Startup,” http://steveblank.com/2010/01/04/make-no-little-plans-–-defining-the-scalable-startup/
Steve Blank, “A Startup is Not a Smaller Version of a Large Company”, http://steveblank.com/2010/01/14/a-startup-is-not-a-smaller-version-of-a-large-company/
Assignments for Thursday September 17th
Business Model Generation, pp. 86–111, 135–145
Presentations- See below for further instructions
Assignments for Thursday September 24th
• Get out of the building and talk to as many customers as you can
• Generate a value proposition hypothesis
• Review customer discovery videos at https://www.launchpadcentral.com
• Ask potential customers what they think about your value proposition. You may consider online survey tools* as a secondary means by which to generate more data.
• Update your business model canvas based on your findings
• Start to populate customer discovery tool (your customer discovery narrative on LaunchPad Central) Identify your type of business (IP/licensing/startup/unknown)
PRESENTATION FORMAT:
Slide 1: Cover slide (Team member names, Team name, Team number) and your business thesis (who is my customer, what is my product, why will they buy it)
Slide 2 – n: What did you learn about your value proposition from talking to your first customers?
Hypothesis: Here’s What We Thought
Experiments: So Here’s What We Did
Results: So Here’s What We Found
Iterate: So Here’s What We Are Going to Do Next
Final Slide: Current business model canvas with any changes marked
Assignments for Thursday October 1st
Business Model Generation, pages. 146–150, 161–168 and 200–211
The Startup Owner’s Manual, pages 85–97
Assignments for Thursday October 8th
Business Model Generation, pages 127–133
The Startup Owner’s Manual, pages 98–111, and 189–255, 406–412
Sign into LaunchPad Central and watch Lecture 4 – Distribution Channels: https://www.launchpadcentral.com/videos/series
• Talk to ~15 customers face to face. Draw a customer diagram
• Describe your customer archetypes. What were your hypotheses about who your users and customers were? Did you learn anything different?
• Create a petal diagram of your ecosystem
• Did anything change about your Value Proposition?
• What do customers say their problems/needs are? How do they solve this problem(s) today? Does your value proposition solve it? How?
• What was it about your product that made customers interested? Excited?
• If your customer is part of a company, who is the decision maker, how large is their budget, what are they spending it on today, and how are they individually evaluated within that organization, and how will this buying decision be made?
• Update your customer discovery narrative and canvas
PRESENTATION FORMAT:
Slide 1: Cover slide (Team member names, Team name, Team number, member and your business thesis (who is my customer, what is my product, why will they buy it), number of total customer contacts AND number of customer contacts since you last presented)
Slide 2- n: What did you learn about your customer segments from talking to your customers? Include your customer diagram and petal diagram in your slides.
Hypothesis: Here’s What We Thought
Experiments: So Here’s What We Did
Results: So Here’s What We Found
Iterate: So Here’s What We Are Going to Do Next
Final Slide: Current business model canvas with any changes marked
Assignments for Thursday October 15th
The Startup Owner’s Manual, pages 277–331
Mark Pincus, “Quick and Frequent Product Testing and Assessment”, http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2313
Sign into LaunchPad Central and watch Lecture 6 – Revenue Model https://www.launchpadcentral.com/videos/series
• Talk to customers
• Build demand creation budget and forecast.
• What is your customer acquisition cost?
• Did anything change about Value Proposition or Customers/Users?
• What is your customer lifetime value? Channel incentives – does your product or proposition extend or replace existing revenue for the channel?
• What is the “cost” of your channel, and its efficiency vs. your selling price?
• Update your customer discovery narrative and canvas.
PRESENTATION FORMAT:
Slide 1: Cover slide (Team member names, Team name, Team number, member and your business thesis (who is my customer, what is my product, why will they buy it), number of total customer contacts AND number of customer contacts since you last presented)
Slide 2 – n: What did you learn about how to Get, Keep and Grow your customers? Include your demand creation and budget forecast in your slides.
Hypothesis: Here’s What We Thought
Experiments: So Here’s What We Did
Results: So Here’s What We Found
Iterate: So Here’s What We Are Going to Do Next
Final Slide: Current business model canvas with any changes marked
Assignments for Thursday October 22nd
Business Model Generation pages 200–211
The Startup Owner’s Manual pages 406–412. Lecture 8 – Key Resources: https://www.launchpadcentral.com/videos/series
• Submit a draft of your 2-minute Lessons Learned video (instructions below)
• Your video should be near complete but do not reveal your final Go /No-Go decision if this is still TBD and will require additional edits after feedback from the Teaching Team.
• Your video should be
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http://usfweb2.usf.edu/usfgc/ogc%20web/currentreg.htm)
Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (http://usfweb2.usf.edu/usfgc/gc_pp/acadaf/gc10-045.htm)
In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. It’s the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.
- Policy on Make-up Work:
- Program This Course Supports: Masters of Science in Entrepreneurship and Applied Technology
- Course Concurrence Information: Masters in Global Sustainability
Masters in Business Amdinistration
- if you have questions about any of these fields, please contact chinescobb@grad.usf.edu or joe@grad.usf.edu.