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Graduate Course Proposal Form Submission Detail - ENT6306

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Current Status: Returned to Program - 2016-05-18
Campus: Tampa
Submission Type: New
Course Change Information (for course changes only):
Comments: Elective for MS in Entrepreneurship. Desc too long; Obj need revision. Missing topics, textbook. Emailed 5/9/16 with requested response by 5/13/16.

  1. Department and Contact Information

    Tracking Number Date & Time Submitted
    5423 2016-03-21
    Department College Budget Account Number
    Marketing BA 141500
    Contact Person Phone Email
    Sean Lux 8135989549

  2. Course Information

    Prefix Number Full Title
    ENT 6306 Intellectual Property

    Is the course title variable? N
    Is a permit required for registration? N
    Are the credit hours variable? N
    Is this course repeatable? Y
    If repeatable, how many times? 2

    Credit Hours Section Type Grading Option
    3 C - Class Lecture (Primarily) R - Regular
    Abbreviated Title (30 characters maximum)
    Intellectual Property
    Course Online? Percentage Online
    U - Face-to-face, online, and blended (separate sections) 50





    Course Description

    Focuses on aspects of Intellectual Property Law that are relevant to aspiring entrepreneurs and technology development.

  3. Justification

    A. Please briefly explain why it is necessary and/or desirable to add this course.

    Replacing Selected Topics with Permanent number; already listed in program

    B. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service?

    50 students per semester

    C. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times?

    Yes, 3 or more times

    D. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.)

    Juris Doctorate or Doctorate in related business discipline

  4. Other Course Information

    A. Objectives

    Introduction and working knowledge of intellectual property as it relates to entrepreneurship and technology development. By the end of the course, participants will be better equipped to make business decisions related to intellectual property, and identify common IP pitfalls that frustrate entrepreneurs and technology developers.

    B. Learning Outcomes

    At the end of the course the student will be able to:

    Know basic forms of intellectual property (IP) (trademarks, trade secrets, patents and copyrights).

    Know the process for applying for different forms of IP.

    Know the government agencies and courts involved in the IP process.

    Be able to understand what forms of IP to use for different business scenarios.

    C. Major Topics

    D. Textbooks

    Essentials of Intellectual Property, 2nd Edition (Essentials Series) by Alexander I. Poltorak and Paul J. Lerner

    Intellectual Property: Patents, Trademarks, and Copyright (Nutshell Series) by Arthur R. Miller

    E. Course Readings, Online Resources, and Other Purchases

    The Innovators: How a Group of Inventors, Hackers, Geniuses, and Geeks Created the Digital Revolution, by Walter Isaacson.

    Secrets of Silicon Valley: What Everyone Else Can Learn from the Innovation Capital of the World, by Deborah Perry Piscione

    Jony Ive: The Genius Behind Apple’s Greatest Products, by Leander Kahney.

    Dogfight: How Apple and Google Went to War Over a Cell Phone and Started a Revolution, by Fred Vogelstein

    The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, by Clayton M. Christensen

    Steve Jobs, by Walter Isaacson

    The New New Thing, by Michael Lewis

    The Idea Factory: Bell Labs and the Great Age of American Innovation, by Jon Gertner

    Next: The Future Just Happened, by Michael Lewis

    The Facebook Effect: The Inside Story of the Company That is Connecting the World, by David Kirkpatrick

    The Copyright Wars: Three Centuries of Trans-Atlantic Battle, by Peter Baldwin

    Makers, by Chris Anderson

    Seeing What’s Next: Using the Theories of Innovation to Predict Industry Change, by Clayton Christensen, Scott D. Anthony and Erik A. Roth

    In the Plex: How Google Thinks, Works and Shapes Our Lives, by Steven Levy

    The Idea Hunter, by Andy Boynton, Bill Fischer and William Bole

    Search: How Google & Its Rivals Rewrote the Rules of Business & Transformed Our Culture, by John Battelle

    Zero to One: Notes on Startups, or How to Build the Future, by Peter Thiel

    F. Student Expectations/Requirements and Grading Policy

    Class attendance and participation: 10%

    Choice of Assignment: 90%

    Grading Scale: 90 – 100 = A; 80 – 89 = B; 70 – 79 = C; 60 – 69 = D; < 60 = F. Students with grades of D or below will be required to repeat the course successfully to complete the program and receive their degree. +/- grades will be given.

    G. Assignments, Exams and Tests


    In this course, you will have three choices on how to earn your grade. Choose one of the following for 90% of your grade:

    1. Read 10 of the books below and write a 2-3 (single space 12 pt font with 1 inch margins) page summary of the book and how it relates to intellectual property issues discussed in this course. I strongly urge you to join and listen to the books rather than buying them and reading them. I listen to between 75-100 books a year this way while I do things that require little thought in everyday life. I would never have the time to read that many books but I can easily listen to them (in unabridged format). It is also much cheaper to listen to the books. For only about $15 per month, you can get 2 free books every month and get significant price discounts on others. This is my recommendation, not only for this course but beyond the course. You can also join to list the books you’ve read on your “shelf” and share with others through so that you can both give and receive recommendations for books to read to maintain a habit of continuous learning throughout your life and career.

    2. Read 5 of the books below and write a 7-10 page paper (single space 12 pt font with 1 inch margins) on each book summarizing what you learned, what intellectual property issues were discussed, how what was discussed will impact the evolution of intellectual property both within the United States and internationally, and your review of the book. In addition, you must give a 20 minute presentation on one of your chosen books (follow the Steve Jobs presentation format….look it up…no more than 10 slides for 20 minutes).

    3. Write a 35-40 page paper (single space 12 pt font with 1 inch margins) on one of the following topics (no presentation necessary):

    a. Summarize the legal battle between Samsung and Apple both in the U.S. courts and international courts, discuss the alleged patent infringements, the outcome of recent court rulings, the likely impact of those court rulings on future innovation and the behavior of competitors in the industry, and give your opinion on whether these rulings were fair or in the public interest.

    b. Raising venture capital for innovative companies can pose significant challenges, much of which surrounds credible valuation issues surrounding the ability to leverage intellectual property in all of its form, including patents, trademarks, copyrights, and trade secrets. Discuss the various methods of valuing intellectual property in depth, the problems posed by the increasing pace of technological innovation, and the impact the risks have on capitalization of emerging companies. Specifically discuss Apple, Facebook, Google, and another recent acquisition. Discuss the pros and cons of common exit strategies employed in valuation such as initial public offerings, strategic acquisitions or sale to private equity firms.

    c. Evaluate the ongoing debate between the open source movement vs. the traditional protection of intellectual property. Discuss in depth the role of international markets and the ability to protect intellectual property internationally. Your analysis must discuss in depth both the World Intellectual Property Organization (WIPO), its rules framework and enforcement mechanisms, and the cost/benefit analysis of enforcement of intellectual property rights in the face of fast paced innovation. Specifically discuss Samsung, Apple, Facebook, and Google in your analysis.

    The due date for all of these assignments, no matter your choice will be the last week of class and must be sent to me via e-mail and posted online via the USF platform for the class, except where presentations are necessary, which must be scheduled with me early in the semester so that I can incorporate them into the class schedules. You may turn in assignments early as well so that you can receive grades early and have the opportunity to address comments and concerns I have to improve your grade if it doesn’t meet your satisfaction. I will allow one revision to any paper in such circumstances, but the assignment must be turned in by the end of March to allow me time to grade it and you time to revise it before the end of the semester. This course is about learning, not testing, but my grading will be honest assessments of your analysis. Keep in mind I have read all of the books and will be able to assess whether your analysis is an honest effort. For this reason, I will allow revisions so that you can get the most out of the assignments. Your grade will depend entirely upon the quality of your work. I expect class participation, but sometimes listening as a student is preferable to talking. I encourage quality participation and will engage the class in discussions throughout the lectures at times.

    H. Attendance Policy

    Course Attendance at First Class Meeting – Policy for Graduate Students: For structured courses, 6000 and above, the College/Campus Dean will set the first-day class attendance requirement. Check with the College for specific information. This policy is not applicable to courses in the following categories: Educational Outreach, Open University (TV), FEEDS Program, Community Experiential Learning (CEL), Cooperative Education Training, and courses that do not have regularly scheduled meeting days/times (such as, directed reading/research or study, individual research, thesis, dissertation, internship, practica, etc.). Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation – Registration - 4.0101,

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. It’s the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.

    I. Policy on Make-up Work

    J. Program This Course Supports

    Masters of Science in Entrepreneurship and Applied Technology

  5. Course Concurrence Information

    Masters in Business Administration

- if you have questions about any of these fields, please contact or