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Graduate Course Proposal Form Submission Detail - ENT6616

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Current Status: Returned to Program - 2016-05-09
Campus: Tampa
Submission Type: New
Course Change Information (for course changes only):
Comments: Elective for Entrepreneurship. Obj Need Rev; Needs Topics, Textbooks. Emailed 5/9/16

  1. Department and Contact Information

    Tracking Number Date & Time Submitted
    5422 2016-03-21
    Department College Budget Account Number
    Marketing BA 141500
    Contact Person Phone Email
    Sean Lux 8135989549

  2. Course Information

    Prefix Number Full Title
    ENT 6616 Creativity and Design

    Is the course title variable? N
    Is a permit required for registration? N
    Are the credit hours variable? N
    Is this course repeatable? Y
    If repeatable, how many times? 2

    Credit Hours Section Type Grading Option
    3 C - Class Lecture (Primarily) R - Regular
    Abbreviated Title (30 characters maximum)
    Creativity and Design
    Course Online? Percentage Online
    U - Face-to-face, online, and blended (separate sections) 50





    Course Description

    Students learn to utilize basic design and creativity techniques, processes, and thinking to develop novel business ideas and concepts.

  3. Justification

    A. Please briefly explain why it is necessary and/or desirable to add this course.

    Replacing Selected Topics with Permanent number; already listed in program

    B. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service?

    Always has 50 students with wait list.

    C. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times?

    Yes, 2 times

    D. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.)

    Doctorate in Management, Entrepreneurship, Marketing, or related discipline.

  4. Other Course Information

    A. Objectives

    Businesses are focused on developing and delivering more value to customers. Greater value means more for less. Businesses are increasingly turning towards designers and creatives to develop products and services that exceed customers’ value expectations. We will learn and apply design and creativity concepts to develop a working knowledge of how to develop greater.

    B. Learning Outcomes

    1. Understand and apply design processes to develop greater customer value.

    2. Understand and apply reframing techniques to business. Designers and creatives both use reframing to create customer value. However, they differ in their approaches. Creatives seek out divergent ideas or so called “outside the box thinking.” They seek to come up with new ideas by coming with lots of ideas and selecting a few promising ones for development. Designers reframe by studying people and processes at a greater level of detail. They develop an objective and often better understanding of people and their problems enabling them to see those problems differently than those facing the problems, and thus able to deliver novel solutions to those problems.

    3. Apply basic design and creativity techniques to real business problems.

    C. Major Topics

    D. Textbooks

    E. Course Readings, Online Resources, and Other Purchases

    Value Proposition Design by Osterwalder et al. Wiley, 2014.

    How Do You Design?

    Human Centered Design Toolkit, 2nd Edition.

    Business Model Canvas and Value Proposition Canvas

    F. Student Expectations/Requirements and Grading Policy

    Grading Scale

    A+ 98-100 A 94-97 A- 90-93

    B+ 88-89 B 84-87 B- 80-83

    C 70-79 D 60-69 F

    G. Assignments, Exams and Tests

    We have two primary assignments in the course. The first is a design journal and is an individual assignment. Students will be given regular assignments and exercises to stimulate thought, application, and reflection of concepts taught in the class. Eight (8) design journal assignments will be assigned during the semester with no journal due after the first class with the last one due on Jan 24th. These are graded as complete/not complete. Students will receive full credit for completing the design journal assignments and zero credit for not completing.

    The second assignment is completing a design project for a client company. Students will re-design a product and/or service for a company looking to create more customer value. The design project will follow the format presented in the IDEO Human Centered Design Toolkit. Students will hand in two spiral bound, hard copies and present their findings to the client company. The design project is a group assignment.

    All assignments are due at the beginning of class. Late penalty will be assessed for any work turned in after the beginning of class.

    H. Attendance Policy

    Course Attendance at First Class Meeting – Policy for Graduate Students: For structured courses, 6000 and above, the College/Campus Dean will set the first-day class attendance requirement. Check with the College for specific information. This policy is not applicable to courses in the following categories: Educational Outreach, Open University (TV), FEEDS Program, Community Experiential Learning (CEL), Cooperative Education Training, and courses that do not have regularly scheduled meeting days/times (such as, directed reading/research or study, individual research, thesis, dissertation, internship, practica, etc.). Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation – Registration - 4.0101,

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. It’s the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.

    I. Policy on Make-up Work

    J. Program This Course Supports

    Masters of Science in Entrepreneurship and Applied Technology

  5. Course Concurrence Information

    Masters in Business Administration

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