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Graduate Course Proposal Form Submission Detail - MARXXXX

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Current Status: -
Campus: Tampa
Submission Type: New
Course Change Information (for course changes only):

  1. Department and Contact Information

    Tracking Number Date & Time Submitted
    5361 2016-01-08
    Department College Budget Account Number
    Marketing BA 140600
    Contact Person Phone Email
    Anand Kumar 9746205

  2. Course Information

    Prefix Number Full Title
    MAR XXXX Marketing Management for a Sustainable Future

    Is the course title variable? N
    Is a permit required for registration? N
    Are the credit hours variable? N
    Is this course repeatable? Y
    If repeatable, how many times? 2

    Credit Hours Section Type Grading Option
    3 D - Discussion (Primarily) R - Regular
    Abbreviated Title (30 characters maximum)
    Mktg Mgmt for a Sustain Future
    Course Online? Percentage Online
    C - Face-to-face (0% online) 0


    MAR 6815


    Course Description

    This course introduces students to a re-defined 4Ps approach to marketing and explores how marketing mix decisions can and do influence environmental outcomes. Covers strategies that convert consumption systems to a sustainable paradigm.

  3. Justification

    A. Please briefly explain why it is necessary and/or desirable to add this course.

    Replacing Selected Topics with Permanent number; already listed in program

    B. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service?

    30 students per term.

    C. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times?

    Yes, 3 or more times

    D. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.)

    Ph.D. in Business with a specialization in marketing or an MS in Marketing/MBA with at least 18 graduate credit hours in marketing.

  4. Other Course Information

    A. Objectives

    The objective of this course is to understand marketing’s role in developing a sustainable future.

    B. Learning Outcomes

    By the end of the course, the student should learn and be able to apply key marketing concepts and theories relevant to situations in order to develop strategies that implement sustainability.

    C. Major Topics

    What is sustainable marketing?

    Developing a sustainable product.

    Sustainable distribution systems.

    Consumer motivation toward sustainability.

    The role of ethics in sustainability.

    Pricing and promoting sustainable products.

    D. Textbooks

    Readings packet created by instructor and posted on Canvas.

    E. Course Readings, Online Resources, and Other Purchases

    Readings packet created by instructor and posted on Canvas.

    F. Student Expectations/Requirements and Grading Policy

    Quizzes (6) 10% 92.50% to 100% = A

    Participation 20% 89.50% to 92.49% = A-

    UTA Presentation 30% 86.50% to 89.49% = B+

    Final Presentation 40% 82.50% to 86.49% = B

    79.50% to 82.49% = B-

    76.50% to 79.49% = C+

    72.50% to 76.49% = C

    69.50% to 72.49% = C-

    66.50% to 69.49% = D+

    62.50% to 66.49% = D

    59.50% to 62.49% = D-

    59.49% and below = F

    G. Assignments, Exams and Tests

    Consists of readings, quizzes, and presentations.

    H. Attendance Policy

    Course Attendance at First Class Meeting – Policy for Graduate Students: For structured courses, 6000 and above, the College/Campus Dean will set the first-day class attendance requirement. Check with the College for specific information. This policy is not applicable to courses in the following categories: Educational Outreach, Open University (TV), FEEDS Program, Community Experiential Learning (CEL), Cooperative Education Training, and courses that do not have regularly scheduled meeting days/times (such as, directed reading/research or study, individual research, thesis, dissertation, internship, practica, etc.). Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation – Registration - 4.0101,

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. It’s the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.

    I. Policy on Make-up Work

    At the discretion of the instructor.

    J. Program This Course Supports

    MS in Marketing

  5. Course Concurrence Information

    MBA program

- if you have questions about any of these fields, please contact or