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Graduate Course Proposal Form Submission Detail - MARXXXX

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Current Status: -
Campus: Tampa
Submission Type: New
Course Change Information (for course changes only):

  1. Department and Contact Information

    Tracking Number Date & Time Submitted
    5360 2016-01-08
    Department College Budget Account Number
    Marketing BA 140600
    Contact Person Phone Email
    Anand Kumar 9746205

  2. Course Information

    Prefix Number Full Title
    MAR XXXX Pro Seminar in Marketing

    Is the course title variable? N
    Is a permit required for registration? Y
    Are the credit hours variable? N
    Is this course repeatable? N
    If repeatable, how many times? 0

    Credit Hours Section Type Grading Option
    2 D - Discussion (Primarily) S - S/U Only
    Abbreviated Title (30 characters maximum)
    Pro Seminar in Marketing
    Course Online? Percentage Online
    C - Face-to-face (0% online) 0



    Course Description

    Develop and enhance the student's skills in conceptualizing research problems, constructs, and relationships between multiple constructs, as well as providing insight toward conducting scholarly literature reviews.

  3. Justification

    A. Please briefly explain why it is necessary and/or desirable to add this course.

    Replacing Selected Topics with Permanent number; already listed in program

    B. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service?

    This a required course for all first year Ph.D. students in the Marketing program. The demand will be dependent upon the number of students admitted to the program per year.

    C. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times?

    Yes, 3 or more times

    D. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.)

    Ph.D. in Business.

  4. Other Course Information

    A. Objectives

    To provide the fundamental guidelines for undertaking the Ph.D. program in Marketing and enhance the student's "critical thinking" skills.

    To create awareness and enhance learning curves for what to "look for" and "question" when reading and reviewing journal articles.

    To create awareness and understanding of different processes regarding how to select meaningful research topics ad potential "streams" of research.

    To provide the student the opportunity to know the Ph.D. faculty and their current research topics of interest.

    B. Learning Outcomes

    Develop and enhance the necessary learning curves for understanding the processes for writing and publishing important scientific articles.

    C. Major Topics

    Tools in the scholarly research process.

    Overview of the research process.

    Reviewing and assessing journal articles.

    Research discussions with marketing Ph.D. faculty.

    D. Textbooks

    Turabian, K.L., A Manual for Writers of Research Papers, Theses, and Dissertations: Chicago Style for Students and Researchers.

    E. Course Readings, Online Resources, and Other Purchases

    Various journal articles and documents placed on Canvas by the instructor.

    F. Student Expectations/Requirements and Grading Policy

    Grades will be "satisfactory" (S) or "unsatisfactory" (U) based on the student's level of participation in each seminar, the quality of the research proposal, and the proposal presentation.

    G. Assignments, Exams and Tests

    Research assignments, written paper, and presentation.

    H. Attendance Policy

    Course Attendance at First Class Meeting Policy for Graduate Students: For structured courses, 6000 and above, the College/Campus Dean will set the first-day class attendance requirement. Check with the College for specific information. This policy is not applicable to courses in the following categories: Educational Outreach, Open University (TV), FEEDS Program, Community Experiential Learning (CEL), Cooperative Education Training, and courses that do not have regularly scheduled meeting days/times (such as, directed reading/research or study, individual research, thesis, dissertation, internship, practica, etc.). Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation Registration - 4.0101,

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. Its the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.

    I. Policy on Make-up Work

    At the discretion of the instructor.

    J. Program This Course Supports

    PhD in Business with a specialization in Marketing

  5. Course Concurrence Information


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