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Graduate Course Proposal Form Submission Detail - PHC7317

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Current Status: Approved by SCNS - 2016-08-02
Campus: Tampa
Submission Type: Change
Course Change Information (for course changes only): Correcting the number of credit hours from 2 credits to 3 credits. Correct Department from CFH to EOH
Comments: In review by OGS 4/18/16; Public Health (Degree and concentration not specified). Incomplete form. Need Obj/LO/Top/Text. Emailed 5/10. Updated Approved 5/20/16 To Sys 5/20/16. To SCNS after 5/27/16. apprd eff 8/2/16


  1. Department and Contact Information

    Tracking Number Date & Time Submitted
    5324 2015-11-16
     
    Department College Budget Account Number
    Public Health PH
     
    Contact Person Phone Email
    Dr. Wolfe Quintero 8139745241 kwolfequ@health.usf.edu

  2. Course Information

    Prefix Number Full Title
    PHC 7317 Risk Communication in Public Health

    Is the course title variable? N
    Is a permit required for registration?
    Are the credit hours variable? N
    Is this course repeatable?
    If repeatable, how many times? 0

    Credit Hours Section Type Grading Option
    3 C - Class Lecture (Primarily) R - Regular
     
    Abbreviated Title (30 characters maximum)
    Risk Comm in Public Health
     
    Course Online? Percentage Online
    - 0

    Prerequisites

    CI

    Corequisites

    Course Description

    COMMUNICATING WITH THE PUBLIC ABOUT ENVIRONMENTAL AND OCCUPATIONAL HEALTH RISKS THAT AFFECT INDIVIDUALS, FAMILIES, AND COMMUNITIES IS A CENTRAL TASK FACING PUBLIC HEALTH PROFESSIONALS.


  3. Justification

    A. Please briefly explain why it is necessary and/or desirable to add this course.

    B. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service?

    C. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times?

    D. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.)


  4. Other Course Information

    A. Objectives

    1. Distinguish risk assessment, risk analysis, and risk management as related to major areas of public health;

    2. Describe the major psychological, technical, and cultural/sociological approaches to explaining and analyzing the process of risk communication, in order to communicate effectively with relevant constituencies;

    3. Apply the principles of risk communication to design effective risk messages in order to better manage communication challenges inherent in areas of public health practice; and

    4. Use context-based communication strategies for communicating risk issues in public, face-to-face encounters, in courtroom/legal settings, and through the use of mediated channels.

    B. Learning Outcomes

    At the end of the course students will be able to: 1. Distinguish risk assessment, risk analysis, and risk management as related to major areas of public health;

    2. Describe the major psychological, technical, and cultural/sociological approaches to explaining and analyzing the process of risk communication, in order to communicate effectively with relevant constituencies;

    3. Apply the principles of risk communication to design effective risk messages in order to better manage communication challenges inherent in areas of public health practice; and

    4. Use context-based communication strategies for communicating risk issues in public, face-to-face encounters, in courtroom/legal settings, and through the use of mediated channels.

    C. Major Topics

    • Introductory Remarks • Review Course Syllabus/Requirements

    • Introduction to Risk Communication (Chapter-1)

    • Approaches to Communicating Risk (Chapter-2)

    • Laws that Mandate Risk Communication (Chapter-3)

    • Constraints to Effective Risk Communication (Chapter-4)

    • Ethical Issues (Chapter-5)

    • Principles of Risk Communication (Chapter-6)

    • Determine Purpose and Objectives (Chapter-7)

    • Analyze Your Audience (Chapter-8)

    • Develop Your Message (Chapter-9)

    • Determine the Appropriate Methods (Chapter-10)

    • Set a Schedule (Chapter-11)

    • Develop a Communication Plan (Chapter-12)

    • Information Materials (Chapter-13) Week-10 Session

    • Visual Representations of Risks (Chapter-14)

    • Face-to-Face Communication (Chapter-15)

    • Working With the News Media (Chapter-16)

    • Stakeholder Participation (Chapter-17)

    • Technology-Assisted Communication (Chapter-18)

    • Social Media (Chapter-19)

    • Evaluation of Risk Communication Efforts (Chapter-20)

    • Emergency Risk Communication (Chapter -21)

    • International Risk Communication (Chapter-22)

    • Public Health Campaigns (Chapter-23)

    D. Textbooks

    Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks – Regina E. Lundgren and Andrea H. McMakin. John Wiley & Sons, Inc.. Fifth Edition. 2013. ISBN 978-118-45693-4

    E. Course Readings, Online Resources, and Other Purchases

    F. Student Expectations/Requirements and Grading Policy

    The final grade for the course is based upon the following total pointvalues:

    1 INTRODUCTORY POST @ 5-points = 5-points possible 1 RESPONSE POST @ 5-points = 5-points possible 2 COURSE PROJECTS @ 40/50-points each = 90-points possible

    A total of 100-points can be earned for this course. Therefore, the final grading scale for the course is as follows:

    89.5-points and above = A 79.5 - <89.5-points = B 69.5% - <79.5-points = C 59.5% - <69.5-points = D Less than 59.5-points = F

    FINAL GRADES FOR THIS COURSE WILL BE CALCULATED IN ACCORDANCE WITH THE ABOVE SCALE WITHOUT ANY FURTHER ROUNDING; NO EXCEPTIONS

    G. Assignments, Exams and Tests

    H. Attendance Policy

    Course Attendance at First Class Meeting – Policy for Graduate Students: For structured courses, 6000 and above, the College/Campus Dean will set the first-day class attendance requirement. Check with the College for specific information. This policy is not applicable to courses in the following categories: Educational Outreach, Open University (TV), FEEDS Program, Community Experiential Learning (CEL), Cooperative Education Training, and courses that do not have regularly scheduled meeting days/times (such as, directed reading/research or study, individual research, thesis, dissertation, internship, practica, etc.). Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation – Registration - 4.0101,

    http://usfweb2.usf.edu/usfgc/ogc%20web/currentreg.htm)

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (http://usfweb2.usf.edu/usfgc/gc_pp/acadaf/gc10-045.htm)

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. It’s the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.

    I. Policy on Make-up Work

    There are no makeup exams. Should you have any concerns with the course and exam schedule, you must inform us by the end of the second week of class.

    J. Program This Course Supports


  5. Course Concurrence Information



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