Graduate Studies Reports Access

Graduate Course Proposal Form Submission Detail - MAR6815
Tracking Number - 5317

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Current Status: Approved by SCNS - 2016-05-13
Campus: Sarasota
Submission Type: Change
Course Change Information (for course changes only): The requested change is to change this course from a 2-credit course to variable credit allowing it to be offered as either a 2-credit course or a 3-credit course. USF Sarasota-Manatee would like to offer this course as a 3-credit course in their MBA program while USF Tampa will continue to offer the course in its current 2-credit format. USF Sarasota-Manatee will include additonal material in its version of this course and additional depth of material coverage over a 15 week semester to justify awarding the third credit for the course. The course at USF Sarasota-Manatee have an additional 12 contact hours and spend much of the additional time on additional marketing topics including marketing research, branding, services, channels, and customer experience. The 3-credit course will also include case discussions and student presentations.
Comments: Approved by USFSM; Change to variable hours (2-3). Approved effective 201605

Detail Information

  1. Date & Time Submitted: 2015-11-04
  2. Department: Deans Office
  3. College: BM
  4. Budget Account Number:
  5. Contact Person: James Curran
  6. Phone: 9413594605
  7. Email:
  8. Prefix: MAR
  9. Number: 6815
  11. Credit Hours: 2
  12. Section Type: C - Class Lecture (Primarily)
  13. Is the course title variable?: N
  14. Is a permit required for registration?: N
  15. Are the credit hours variable?: N
  16. Is this course repeatable?:
  17. If repeatable, how many times?: 0
  18. Abbreviated Title (30 characters maximum): MARKETING MANAGEMENT
  19. Course Online?: C - Face-to-face (0% online)
  20. Percentage Online: 0
  21. Grading Option: -
  22. Prerequisites: none
  23. Corequisites:
  24. Course Description: Analysis of operational and strategic planning problems faced by marketing managers. Topics include buyer behavior, market segmentation, information systems, product selection and development, pricing, distribution, promotion, and sales force management.

  25. Please briefly explain why it is necessary and/or desirable to add this course:
  26. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service?
  27. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times?
  28. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.) Doctorate
  29. Objectives: The objective of this course is to have the MBA student become aware of the market driven philosophy of business. The course is designed to be very managerially oriented.
  30. Learning Outcomes: • give the MBA candidate the potential to have a more market-oriented managerial philosophy.

    • give the MBA candidate the tools to understand the marketing function.

    • give the MBA candidate an enhanced capability to communicate with other business executives.

    • give the MBA candidate the ability to create a Marketing Plan in any context.

    • understand marketing in a continuous improvement context/ learning organization/ leader driven environment.

    • give the MBA candidate the skills to attract and retain customers.

  31. Major Topics: The Market Driven Philosophy, Market Segmentation, Promotion Strategy, Pricing Strategy, Place Strategy
  32. Textbooks: none
  33. Course Readings, Online Resources, and Other Purchases:
  34. Student Expectations/Requirements and Grading Policy:
  35. Assignments, Exams and Tests:
  36. Attendance Policy: Course Attendance at First Class Meeting – Policy for Graduate Students: For structured courses, 6000 and above, the College/Campus Dean will set the first-day class attendance requirement. Check with the College for specific information. This policy is not applicable to courses in the following categories: Educational Outreach, Open University (TV), FEEDS Program, Community Experiential Learning (CEL), Cooperative Education Training, and courses that do not have regularly scheduled meeting days/times (such as, directed reading/research or study, individual research, thesis, dissertation, internship, practica, etc.). Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation – Registration - 4.0101,

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. It’s the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.

  37. Policy on Make-up Work:
  38. Program This Course Supports: MBA
  39. Course Concurrence Information:

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