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Graduate Course Proposal Form Submission Detail - ENT6507
Tracking Number - 5045

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Current Status: Approved by SCNS - 2015-04-01
Campus: St Petersburg
Submission Type: New
Course Change Information (for course changes only):
Comments: USF-STPT approved 3/17/15. to USF Sys 3/18/15. to SCNS 3/26/15. Nmbr GEB 6464 approved as ENT 6507. Effective 4/1/15

Detail Information

  1. Date & Time Submitted: 2014-07-17
  2. Department: Business Administration
  3. College: BP
  4. Budget Account Number: 140100
  5. Contact Person: alison watkins
  6. Phone: 34086
  7. Email:
  8. Prefix: ENT
  9. Number: 6507
  10. Full Title: Social Entrepreneurship in Emerging Markets
  11. Credit Hours: 3
  12. Section Type: D - Discussion (Primarily)
  13. Is the course title variable?: N
  14. Is a permit required for registration?: Y
  15. Are the credit hours variable?: N
  16. Is this course repeatable?: Y
  17. If repeatable, how many times?: 1
  18. Abbreviated Title (30 characters maximum): Social Entrep in Emerging Mkt
  19. Course Online?: C - Face-to-face (0% online)
  20. Percentage Online: 0
  21. Grading Option: R - Regular
  22. Prerequisites: Admission to Graduate School
  23. Corequisites: None
  24. Course Description: This course explores fundamental business approaches and issues in the emerging markets of Latin America with special emphasis on the link between sustainable economic development and the development of entrepreneurial skills in women.

  25. Please briefly explain why it is necessary and/or desirable to add this course: Replacing Selected Topics with Permanent number; already listed in program
  26. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service? Universities are now requiring students to have an exposure to the global setting. This course is an intense commitment to this requirement in having students travel to Latin America to experience different cultures and business practices. The course will be offered once a year in the spring semester. and the expectation is that 20 students will enroll in the course. As noted above, this program should support any other graduate program in business at other USF institutions.
  27. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times? Yes, 3 or more times
  28. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.) Ph.D in Business is only requirement
  29. Objectives: 1. Understanding global markets, especially those in Latin America.

    2. The ability to analyze the challenges facing businesses in emerging economies.

    3. The ability to assess the nature of business and marketing plans for participation in the global economy.

    4. Aiding small businesses and cooperatives in an actual setting in Latin America, most probably Guatemala.

    5. The ability to present the results of analyses in coherent written and oral formats.

    6. The ability to work as a team.

    7. The development of interactive skills in advising enterpreneurs in a cross-cultural market.

  30. Learning Outcomes: After having successfully completed this course, students should be able to:

    1.Define the concepts and vocabulary associated with emerging markets.

    2.Identify and describe the unique characteristics of business and marketing in the emerging economies of Latin America.

    3.Identify and asses the challenges of emerging economies for business consideration.

    4.Identify and assess the nature of business and marketing issues for participation in the global economy.

    5.Apply concepts learned in this class to analyze business opportunities and challenges in a number of different settings.

    6.Apply concepts learned in this class to evaluate business and marketing campaigns.

    7.Aid local small businesses and cooperatives in Guatemala in the development of business and marketing strategy.

    8.Present results of their efforts in coherent written and oral formats.

    In addition, through the emersion in Guatemala, students are expected to acquire the following skills:

    1.Interact and communicate in a cross-cultural international setting with business constituents.

    2.Develop intimate knowledge, both tacit and explicit, of a foreign market.

    3.Work as a team on an international project.

  31. Major Topics: 1. Cultural Differences and Select Marketing Challenges in International Markets

    2. Microloans and Financing

    3. Women’s Entrepreneurship Development

    4. Business in Latin America with Focus on Guatemala

    5. Business and Marketing Strategy

    6. Trip to Guatemala to advise local businesses

  32. Textbooks: No textbook. Required study material are selected readings from the Harvard Business School as well as other research articles.
  33. Course Readings, Online Resources, and Other Purchases: Students must purchase readings from the Harvard Business School. Other research articles are available for free at the USF library.
  34. Student Expectations/Requirements and Grading Policy: 1. Summary of Course Grading

    Evaluation Component Points

    Final course grades will be based upon the following:

    Individual Work:

    Online and/or in-class Quizzes (15 points each) 30

    Experiential Report 150

    Citizen Scholar Survey 10

    Total Individual Work 190

    Group Work:

    Developing Business and Marketing Strategy with and

    for Guatemalan Business/Cooperative 560

    In-class Exercises/Article Analyses (10 to 15 points each) 150

    Total Group Work 710

    Total 900

    Grade Weighted % Total Points†

    A 90 – 100% 810 – 900.00

    B 80 – 89.99% 720 – 809.99

    C 70 – 79.99 % 630 – 719.99

    D 60 – 69.99% 540 – 629.99

    F 0 – 59.99% 0 – 539.99

    † Final course grades will be based strictly upon the “Total Points” scale.

    This class will NOT use the +/- grading system.

  35. Assignments, Exams and Tests: Topic 1: Cultural Differences and Select Marketing Challenges in International Markets

    Lecture: Social Behavior, Cross-Cultural Training, in Mechatronics (EU-Project Nr. 2005-146319) by Christian Stöhr (password protected PDF file on CANVAS)

    Lecture: An Interpretive Examination of the Development of Cultural Sensitivity in International Business by Shapiro, Ozanne and Saatcioglu (password protected PDF file on CANVAS)

    Lecture: Urban Sustainability in Latin America and the Caribbean by Jordán (password protected PDF file on CANVAS)

    Lecture: The Happy Planet Index: 2012 Report—A Global Index of Sustainable Well-being (password protected PDF file on CANVAS)

    Suggested Reading: Living and Working in Latin America by Gazarian and Montana (password protected PDF file on CANVAS)

    Topic 2: Microloans and Financing

    Video: Bonsai People—The Vision of Muhammad Yunus

    Topic 3: Women’s Entrepreneurship Development


    Article Discussion: Creating Successful Business Models: Lessons from Social Entrepreneurship by John Elkington and Pamela Hartigan (Harvard Reading Package)

    Article Discussion: A Business to Call Her Own: Identifying, Analyzing and Overcoming Constraints to Women’s Small Businesses in Latin America and the Caribbean (pages 1-21 and pages 37-45) by Jennifer Powers and Barbara Magnoni (password protected PDF file on CANVAS)

    Suggested Reading: Global Entrepreneurship Monitor: 2010 Women’s Report (password protected PDF file on CANVAS)

    Online Sources: WeXchange; Quantum Leaps; Guatemala Celebrates Women Entrepreneurs; How Women Entrepreneurs Are Transforming Economies and Communities; Women’s Entrepreneurship Development

    Topic 4: Fair Trade

    Video: A Thousand Fibers: Binding Together Through Free Trade after the Harvest:

    Suggested Video: After the Harvest Fighting Hunger in the Coffeelands

    Mandatory pre-departure briefing and safety consultation by risk management

    Topic 5: Business in Latin America with Focus on Guatemala


    Article Discussion: Doing Business in Guatemala by UHY (password protected PDF file on CANVAS)

    Suggested Reading: Economic Profile: Guatemala—Doing Business 2013—Smarter Regulations for Small and Mid-size Enterprises, 10th Edition, by The International Bank for Reconstruction and Development / The World Bank (password protected PDF file on CANVAS)

    Online Sources: Starting a Business; Doing Business in Guatemala

    Topic 6: Business and Marketing Strategy

    Lecture: Business Strategy (PowerPoint slides and handouts will be made available to students)

    Topic 7: Guatemala—History, Economy, and the People of Guatemala

    Lecture: History, Economy, and the People of Guatemala

    Video: When the Mountains Tremble

    Trip to Guatemala: San Juan La Laguna de Atitlan

    Return form Guatemala: Debriefing Class

    Final Class Periods: Experiential Reports, final versions of Group Presentations (submission only), Citizen Scholar Surveys

  36. Attendance Policy: Attendance Policy:

    Regular and punctual attendance is expected and mandatory at all times. In case of absence it is your responsibility to get notes, assignments, etc., from another member of the class. Absence is not a legitimate reason for being unaware of announced changes in class activities and dates for assignments.

    Students who anticipate the necessity of being absent from class due to the observation of a major religious holiday must provide advance notice of the date(s) to the instructor, in writing, during the first two weeks of class.

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. It’s the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.


    Please notify your instructor during the first two weeks of class if you have a learning disability or require special assistance with this course. Confidential personal and learning assistance counseling are made available to students through the Division of Student Affairs.

  37. Policy on Make-up Work: No make-up quizzes will be allowed. All students are expected to show up for article discussions on time and prepared.

    Students will work in teams on the assigned material during class time. You have to be in class and work on the assignment to get credit. No make-up assignments will be allowed.


    See USF Policy on Academic Dishonesty and Disruption of Academic Process at:

    Because of the University’s commitment to academic integrity, plagiarism or cheating on course work or on examinations will result in penalties. Penalties in this particular section of MAR 6936 range from a grade of “F” or “FF” for the course to expulsion from the university. Any incident of academic dishonesty will be reported to the dean of the college. Definitions and punishment guidelines for Plagiarism, Cheating, and Student Disruption of the Academic Process may be found at the web address listed above.

  38. Program This Course Supports: USFSP MBA Program
  39. Course Concurrence Information: Any other graduate program in Business at other campuses.

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