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Graduate Course Proposal Form Submission Detail - ENT6509

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Current Status: Approved by SCNS - 2015-04-01
Campus: St Petersburg
Submission Type: New
Course Change Information (for course changes only):
Comments: USF-STPT approved 3/17/15. to USF Sys 3/18/15. to SCNS 3/26/15. Nmbr GEB 6462 Approved as ENT 6509. Effective 4/1/15


  1. Department and Contact Information

    Tracking Number Date & Time Submitted
    5037 2014-07-02
     
    Department College Budget Account Number
    Business Administration BP 140100
     
    Contact Person Phone Email
    Alison Watkins 34086 awatkins@usfsp.edu

  2. Course Information

    Prefix Number Full Title
    ENT 6509 Social Entrepreneurship II

    Is the course title variable? N
    Is a permit required for registration? Y
    Are the credit hours variable? N
    Is this course repeatable? Y
    If repeatable, how many times? 1

    Credit Hours Section Type Grading Option
    3 D - Discussion (Primarily) R - Regular
     
    Abbreviated Title (30 characters maximum)
    Social Entrepreneurship II
     
    Course Online? Percentage Online
    C - Face-to-face (0% online) 0

    Prerequisites

    Social Entrepreneurship I

    Corequisites

    Course Description

    The second part of a two-course sequence. In this course students will incorporate their organizations and work on launching, establishing, growing, and leading their mission-driven social enterprises.


  3. Justification

    A. Please briefly explain why it is necessary and/or desirable to add this course.

    Replacing Selected Topics with Permanent number; already listed in program

    B. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service?

    Social Enterprises are becoming quite common in today's world. They incorporate business principles in solving social and environmental problems. The USFSP College of Business has determined that there is a definite need to offer this option. This course is part of a two-course sequence in Social Entrepreneurship.

    C. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times?

    Yes, 2 times

    D. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.)

    Ph.D in Business Administration is required as a minimum


  4. Other Course Information

    A. Objectives

    Course Objectives:

    1. Identify and explain social enterprise, social innovation, and entrepreneurial leadership;

    2.Synthesize knowledge gained from community members and practitioners to identify areas of need and opportunities for entrepreneurial contribution and existing successful models;

    3.Develop diagnostic, planning, and evaluation skills as social entrepreneurs and public leaders to address important social and/or environmental problems;

    4.Increase their ability to inspire others to support their work through persuasive communication and presentation;

    5.Create a comprehensive business plan for exercising entrepreneurial leadership at a social enterprise to be founded by students;

    6. Successfully launch, manage, and grow their chosen social enterprise;

    7. Create and successfully implement a fundraising plan;

    8. Develop and successfully launch a social media marketing plan;

    9.Compete for local, national and international awards to win funding for their projects;

    10. Contribute value to the St. Petersburg and Florida communities by addressing clearly identified needs through innovative problem-solving.

    B. Learning Outcomes

    At the completion of this course the student should be able to:

    Identify and explain social enterprise, social innovation, and entrepreneurial leadership;

    1. Synthesize knowledge gained from community members and practitioners to identify areas of need and opportunities for entrepreneurial contribution and existing successful models;

    2.Develop diagnostic, planning, and evaluation skills as social entrepreneurs and public leaders to address important social and/or environmental problems;

    3.Increase their ability to inspire others to support their work through persuasive communication and presentation;

    4. Create a comprehensive business plan for exercising entrepreneurial leadership at a social enterprise to be founded by students;

    5.Successfully launch, manage, and grow their chosen social enterprise;

    6.Create and successfully implement a fundraising plan;

    7.Develop and successfully launch a social media marketing plan;

    C. Major Topics

    1. Fundraising for Social Enterprises

    2. Accounting for Social Enterprises

    3. Social Media Marketing for Social Enterprises

    4. Scalability for Social Enterprises

    D. Textbooks

    1. Klein, Kim (2011). Fundraising for Social Change, 6th edition. San Francisco, CA: Josesy-Bass. ISBN; 978-0-470-88717-2.

    2. Mansfield, Heather (2012). Social Media for Social Good. New York, NY: McGraw Hill. ISBN: 978-0-07-177081-1.

    E. Course Readings, Online Resources, and Other Purchases

    Various other readings on social enterprise, as determined by the instructor each semester. All of these will be online.

    F. Student Expectations/Requirements and Grading Policy

    DETERMINATION OF FINAL GRADE:

    1. Summary of Course Grading

    Evaluation Component: Points

    Final course grades will be based upon the following:

    Group Work:

    Internal Case Statement 60

    Planning and Implementation of a Fundraising Event 900

    Development and Implementation of Social Media Marketing Plan 900

    Weekly Team Update Presentations (10 points each)* 140

    Total Group Work

    Total 2000

    Grade Weighted % Total Points†

    A 90 – 100% 1,800-2,000

    B 80 – 89.99% 1,600-1,799

    C 70 – 79.99 % 1,400-1,599

    D 60 – 69.99% 1,200-1,399

    F 0 – 59.99% Below 1,200

    † Final course grades will be based strictly upon the “Total Points” scale. This class will NOT use the +/- grading system.

    G. Assignments, Exams and Tests

    There are 4 modules to the course, with each module comprising about 3-4 weeks of class. The following is based on the most recent offering of the course.

    Module 1: Successful Fundraising for Social Enterprise

    Especially in the startup phase, effectively attracting donations is essential for the social enterprise. In this module we will discuss techniques to elicit individual donations, company donations, as well as how to put together effective fundraising events.

    Readings:

    Reading 1: The Urban Institute—2013 Fundraising Effectiveness Survey Report (PDF)

    Reading 2: Kim Klein—Chapters 1-3

    Web Info: National Center for Charitable Statistics; The Generosity Network; Institute of Fundraising

    Review a Social Enterprise: San Patrignano; Old Skool Cafe

    Weekly Team Update

    Module 1—continued: Successful Fundraising for Social Enterprise

    Readings:

    Reading 1: Kim Klein—Chapters 4-9

    Web Info: SignUp Genius; Alpine Sober Cab

    Review a Social Enterprise: Solar Sister; Food Cycle

    Weekly Team Update

    Module 1—continued: Successful Fundraising for Social Enterprise

    DUE: INTERNAL CASE STATEMENT

    Readings:

    Reading 1: Kim Klein—Chapters 10-15 and 17-18

    Reading 2: The Generosity Network—How to Plan a Jeffersonian Dinner (PDF)

    Web Info: Unreasonable Institute; SunnyMoney; Solar Aid

    Review a Social Enterprise: MyBnk; Sole Rebels

    Weekly Team Update

    Module 1—continued: Successful Fundraising for Social Enterprise

    Readings:

    Reading 1: Kim Klein—Chapters 19-27

    Web Info: Skoll World Forum—Topics; The New Development Solutions Group

    Review a Social Enterprise: Divine Chocolate; Corbin Hill Food Project

    Weekly Team Update

    Module 1—continued: Successful Fundraising for Social Enterprise

    Readings:

    Reading 1: Kim Klein—Chapters 37-40 and 45

    Reading 2: Golf Tournament Association of America—Golf Tournament Planning Guide and Resource Directory (PDF)

    Web Info: GolfLink; How to Organize a Sponsored Walk or Run

    Review a Social Enterprise: D-Rev; SAB Miller (not quite a social enterprise; but very social )

    Weekly Team Update

    Module 2: Accounting for Social Enterprise

    During this session we will learn how to keep your social enterprise’s financial records in order. We will discuss how to analyze and interpret the information that is collected and recorded during the bookkeeping process, so that you can make informed management decisions.

    Handouts will be made available to students.

    Web Info: Demonstrating Value; NetSuite

    Review a Social Enterprise: SEKEM; Fifteen

    Weekly Team Update

    Module 3: Social Media Marketing for Social Enterprise

    Even though social media are considered a relatively recent phenomenon, their importance to business for marketing purposes and the development of a client base has been increasing exponentially. During the next five sessions we will cover in detail how to develop and implement a social media marketing plan.

    Readings:

    Reading 1: Pew Research Center—Social Media Update (PDF)

    Reading 2: Heather Mansfield—Chapters 1-2

    Handout: The Social Media Marketing Plan Outline

    Suggested Readings:

    Suggested Reading 1: Pew Research Center—The Demographics of Social Media Users 2012 (PDF)

    Web Info: 8 Powerful Social Media Marketing Tools for Savvy Businesses; 5 Hard Truth About Social Media for Businesses

    Review a Social Enterprise: Ladakhi Women’s Travel Company; OPOWER

    Weekly Team Update

    Module 3—continued: Social Media Marketing for Social Enterprise

    Readings:

    Reading 1: Heather Mansfield—Chapters 3-4

    Additional handouts will be made available to students

    Suggested Reading 1: HubSpot—How to Use Facebook-for-Nonprofits

    Suggested Reading 2: HubSpot—How to Generate Leads Using Facebook

    Web Info: Social Media 2014—What to Expect; Social Bakers

    Review a Social Enterprise: Jaipur Rugs; GenesisWorks.org

    Weekly Team Update

    Spring Break

    Module 3—continued: Social Media Marketing for Social Enterprise

    Readings:

    Reading 1: Heather Mansfield—Chapters 5-6

    Reading 2: Hempel—LinkedIn: How It’s Changing Business (on CANVAS)

    Additional handouts will be made available to students

    Web Info: Journal of Digital and Social Media Marketing; Social Enterprise Buzz—Five Inspiring YouTube Videos of Social Entrepreneurs

    Review a Social Enterprise: d.light Solar; GrayGhostVentures; Social Entrepreneur Corps Guatemala

    Weekly Team Update

    Module 3—continued: Social Media Marketing for Social Enterprise

    Readings:

    Reading 1: Heather Mansfield—Chapters 7-8

    Additional handouts will be made available to students

    Web Info: Journal of Interactive Marketing; Mobile Social Networking

    Review a Social Enterprise: riders.org; One Acre Fund; Health Leads USA

    Weekly Team Update

    Module 3—continued: Social Media Marketing for Social Enterprise

    Readings:

    Reading 1: Heather Mansfield—Chapters 9-11

    Additional handouts will be made available to students

    Web Info: dudamobile; GroupMe

    Review a Social Enterprise: TerraCycle; Medic Mobile; New Leaf Paper

    Weekly Team Update

    Module 4: Scalability of the Social Enterprise

    Social scalability means that a social enterprise increases in size and social impact. In other words, can this idea be implemented throughout the U.S., throughout the world? The jury is still out on this issue. Some argue to keep it simple and local, whereas others measure the success of a social enterprise on whether it is able to be implemented throughout the U.S. or even the world.

    Readings:

    Reading 1: Kania and Kramer—Collective Impact (PDF)

    Reading 2: Kim and Bradach—Why More Nonprofits Are Getting Bigger (PDF)

    Video: Thinking Big and Scaling Up—Insights from Fazie H. Abed, Founder and Chairperson of BRAC

    Review a Social Enterprise: Root Capital; Kaboom; DukeEngage

    Weekly Team Update

    Workshop: The Final Planning Stages of the Fundraising Event(s)

    Weekly Team Update

    Presentation of Fundraising Plan

    Students will present their Fundraising Plans to the class and the instructor.

    Weekly Team Update

    Presentation of Social Media Marketing Plan

    Students will present their Social Media Marketing Plans to the class and the instructor.

    H. Attendance Policy

    Attendance, Class Preparation, and Class Participation:

    This class will rely heavily on the interaction between the students, the instructor, and the guest speakers. As such, it is critical that all students come to all classes well-prepared and ready to contribute. That is, all students are expected to read all assigned materials before coming to class and be fully prepared to be able to participate in class discussion. It is especially important that all students read all assignments for those class periods for which guest speakers have been invited. These are industry experts, and we are expected to use their sessions to explore topics and ask questions that are of relevance to the development and success of a social enterprise. It is expected that all students will attend all class sessions.

    RELIGIOUS HOLIDAYS:

    Students who anticipate the necessity of being absent from class due to the observation of a major religious holiday must provide advance notice of the date(s) to the instructor, in writing, during the first two weeks of class.

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. It’s the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.

    I. Policy on Make-up Work

    Make-Up and Extra Credit Policy will be determined by the instructor of the course for each semester.

    ACADEMIC DISHONESTY:

    See USF Policy on Academic Dishonesty and Disruption of Academic Process at: http://www1.usfsp.edu/catalog-grad/academic-integrity-of-students.htm

    Because of the University’s commitment to academic integrity, plagiarism or cheating on course work or on examinations will result in penalties. Penalties in this particular section of GEB6930 range from a grade of “F” or “FF” for the course to expulsion from the university. Any incident of academic dishonesty will be reported to the dean of the college. Definitions and punishment guidelines for Plagiarism, Cheating, and Student Disruption of the Academic Process may be found at the web address listed above.

    STUDENTS WITH DISABILITIES:

    Please notify your instructor during the first two weeks of class if you have a learning disability or require special assistance with this course. Confidential personal and learning assistance counseling are made available to students through the Division of Student Affairs.

    J. Program This Course Supports

    USFSP MBA PROGRAM


  5. Course Concurrence Information

    Any other graduate program in business within the USF system.



- if you have questions about any of these fields, please contact chinescobb@grad.usf.edu or joe@grad.usf.edu.