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Graduate Course Proposal Form Submission Detail - MAR7939
Tracking Number - 4909

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Current Status: Approved by SCNS - 2014-12-01
Campus: Tampa
Submission Type: New
Course Change Information (for course changes only):
Comments: for DBA. APPROVED PENDING acct #. Emailed 3/4/14, 5/2/14. Appd 5/22/14. To USF Sys 5/23/14; to SCNS 6/2/14. Apprd eff 12/1/14


Detail Information

  1. Date & Time Submitted: 2014-01-29
  2. Department: Marketing
  3. College: BA
  4. Budget Account Number: 142600
  5. Contact Person: T. Grandon Gill
  6. Phone: 46755
  7. Email: grandon@usf.edu
  8. Prefix: MAR
  9. Number: 7939
  10. Full Title: Executive Issues in Marketing
  11. Credit Hours: 2-4
  12. Section Type: D - Discussion (Primarily)
  13. Is the course title variable?: N
  14. Is a permit required for registration?: Y
  15. Are the credit hours variable?: Y
  16. Is this course repeatable?: Y
  17. If repeatable, how many times?: 2
  18. Abbreviated Title (30 characters maximum): Issues in Marketing
  19. Course Online?: O - Online (100% online)
  20. Percentage Online: 30
  21. Grading Option: R - Regular
  22. Prerequisites:
  23. Corequisites:
  24. Course Description: A research seminar for executives that explores contemporary issues in marketing. The specific theme of the seminar will be determined through consultations between the instructor and the students prior to the first class meeting.

  25. Please briefly explain why it is necessary and/or desirable to add this course: Needed for new program/concentration/certificate
  26. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service? The course is offered as part of a cohort-based program, with demand being based solely on cohort size.
  27. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times? No
  28. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.) Doctorate in Business or an equivalent degree.
  29. Objectives: This course has the following objectives:

    - Learn key sources of contemporary research in marketing;

    - Conduct an in-depth study of the literature and practice in an area of marketing focus determined by the instructor;

    - Discuss, in seminar fashion, the implications of the research literature in the focus area to practice;

    - Present practical lessons in the area of focus to executive classmates and the instructor

    - Describe an example of how the research findings in the focus area might be applied to the student’s own professional situation

  30. Learning Outcomes: Upon completion of the course, students should be able to identify and discuss: (1) key research findings relating to the chosen area of study in marketing; (2) examples of current practice in the area of study; and (3) differences that exist between research and practice that could lead to improvements in how research is conducted in the area of study, in practical applications in the area of study, or in a combination of the research and the practice in the area of study.
  31. Major Topics: The specific area (topic) on which the course will focus will be selected prior to the start of the course through a collaboration between faculty and the students in the cohort class who plan to take the course. Students will play a role both in the development of the area of interest that is covered in the course and in leading discussions, subject to consultation with the instructor of record and the Executive Doctoral Committee.
  32. Textbooks: A specific textbook will not be used in the course.
  33. Course Readings, Online Resources, and Other Purchases: Reading assignments, which will differ based on the specific topic that is covered in the course, will come from contemporaneous sources.
  34. Student Expectations/Requirements and Grading Policy: Reading assignments, projects, graded class participation and any additional activities deemed appropriate by the instructor.
  35. Assignments, Exams and Tests: Reading assignments, projects, graded class participation and any additional activities deemed appropriate by the instructor.
  36. Attendance Policy: Course Attendance at First Class Meeting – Policy for Graduate Students: For structured courses, 6000 and above, the College/Campus Dean will set the first-day class attendance requirement. Check with the College for specific information. This policy is not applicable to courses in the following categories: Educational Outreach, Open University (TV), FEEDS Program, Community Experiential Learning (CEL), Cooperative Education Training, and courses that do not have regularly scheduled meeting days/times (such as, directed reading/research or study, individual research, thesis, dissertation, internship, practica, etc.). Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation – Registration - 4.0101,

    http://usfweb2.usf.edu/usfgc/ogc%20web/currentreg.htm)

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (http://usfweb2.usf.edu/usfgc/gc_pp/acadaf/gc10-045.htm)

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. It’s the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.

  37. Policy on Make-up Work: The Executive Doctoral Committee establishes procedures for incomplete or failed courses for each cohort.
  38. Program This Course Supports: Executive Doctorate in Business
  39. Course Concurrence Information:


- if you have questions about any of these fields, please contact chinescobb@grad.usf.edu or joe@grad.usf.edu.