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Graduate Course Proposal Form Submission Detail - MAR5001

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Current Status: Approved by SCNS - 2014-11-01
Campus: St Petersburg
Submission Type: New
Course Change Information (for course changes only):
Comments: Approved by USFSP. To USF Sys 8/14/14. To SCNS after 8/21. SNCS Apprd eff 11/1/14


  1. Department and Contact Information

    Tracking Number Date & Time Submitted
    4799 2013-08-24
     
    Department College Budget Account Number
    Business Administration BP 140100
     
    Contact Person Phone Email
    Alison Watkins 7278734086 awatkins@usfsp.edu

  2. Course Information

    Prefix Number Full Title
    MAR 5001 MBA Essentials: Marketing

    Is the course title variable? N
    Is a permit required for registration? Y
    Are the credit hours variable? N
    Is this course repeatable? Y
    If repeatable, how many times? 3

    Credit Hours Section Type Grading Option
    0 C - Class Lecture (Primarily) S - S/U Only
     
    Abbreviated Title (30 characters maximum)
    MBA Essentials: Marketing
     
    Course Online? Percentage Online
    O - Online (100% online) 0

    Prerequisites

    Admission to Graduate School

    Corequisites

    None

    Course Description

    An overview of basic marketing principles, including the role of marketing in business and society, as well as a description of functions, practices, and concepts associated with marketing.


  3. Justification

    A. Please briefly explain why it is necessary and/or desirable to add this course.

    Replacing Selected Topics with Permanent number; already listed in program

    B. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service?

    This course is needed by all USFSP MBA students who do not have an academic background in business or whose undergraduate courses in marketing were taken more than 7 years before entering the MBA program.

    This course serves no other program.

    C. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times?

    Yes, 3 or more times

    D. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.)

    Terminal Degree Only


  4. Other Course Information

    A. Objectives

    The general objectives of this course are to provide the student with the opportunity to:

    1) recognize and apply key terms used by marketing practitioners.

    2) become acquainted with diverse marketing functions such as product development, pricing, promotion, and distribution.

    3) become familiar with important marketing concepts (such as segmentation, targeting, the product life cycle, branding, and product positioning) and to apply these concepts to real world business situations.

    B. Learning Outcomes

    At the end of this course the student should be able to:

    1) recognize the key terms used by the marketing profession

    2) understand the fundamentals of product development, pricing, promotion and distribution

    3) have a conceptual knowledge of such marketing practices as segmentation, targeting, product life cycles, branding and product positioning

    C. Major Topics

    1. Product Development

    2. Product Pricing

    3. Product Promotion

    4. Product Distribution

    5. Product Segmentation

    6. Target Pricing

    7. Life Cycles of Products

    8. Branding and Product Positioning

    D. Textbooks

    None. All material is instructor created online lectures.

    E. Course Readings, Online Resources, and Other Purchases

    F. Student Expectations/Requirements and Grading Policy

    One online exam when the student has become prepared by viewing the online lectures. To pass the course with an S=Satisfactory, the student must score at least 70% on this exam.

    G. Assignments, Exams and Tests

    Lecture Topics:

    1. Product Development

    2. Product Pricing

    3. Product Promotion

    4. Product Distribution

    5. Product Segmentation

    6. Target Pricing

    7. Life Cycles of Products

    8. Branding and Product Positioning

    There are no assignments other than to pass an end-of-course exam with a grade of 80% or higher.

    H. Attendance Policy

    No first class attendance policy due to the nature of this course. Students can begin the class at any time. There are no scheduled exams. Students take the exams according to their own schedules. The schedule for the course is not part of the regular semester, so there are no religious conflicts. Students can alter when they take the online exams based on their own personal needs.

    There is no time limit as when the student must complete this course. Students can take as long as they want, even in excess of a year or more, to complete the exams. Thus, there will be no conflict with religious holidays as the date a student takes an exam, as well as when they can finish the course, is entirely at their own discretion.

    Students with Disabilities:

    Please notify your instructor if you have a learning disability or require special assistance with this portion of Essentials. Confidential personal and learning assistance counseling are made available to students through the Division of Student Affairs. Contact R. Barry McDowell (mcdowell@stpt.usf.edu) for more information.

    I. Policy on Make-up Work

    There is no set make-up policy. Students can begin the class at any time. There are no scheduled exams. Students take the exams according to their own schedules. The schedule for the course is not part of the regular semester, so no regularly scheduled exam is ever missed. Students can alter when they take the online exams based on their own personal needs.

    There is no time limit as when the student must complete this course. Students can take as long as they want, even in excess of a year or more, to complete the exams.

    See USF Policy on Academic Dishonesty and Disruption of Academic Process at www.ugs.usf.edu/catalogs/0304/adadap.htm

    Because of the University’s commitment to academic integrity, plagiarism or cheating on course work or on examinations will result in penalties that may include a grade of “unsatisfactory” for this portion of the Essentials Program. Any incident of academic dishonesty will be reported to the dean of the college. Definitions and punishment guidelines for Plagiarism, Cheating, and Student Disruption of the Academic Process may be found at the web address listed above.

    J. Program This Course Supports

    USFSP MBA Program


  5. Course Concurrence Information



- if you have questions about any of these fields, please contact chinescobb@grad.usf.edu or joe@grad.usf.edu.