Graduate Studies Reports Access
Graduate Course Proposal Form Submission Detail - MAN6789
Tracking Number - 3053
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Current Status:
Approved by SCNS - 2013-07-01
Campus: Sarasota
Submission Type: New
Course Change Information (for course changes only):
Comments: USF-SM approved 12/4/12. to USF Sys 2/26/13; to SCNS 3/6/13. Apprd eff 5/1/13
Detail Information
- Date & Time Submitted: 2012-12-13
- Department: Management
- College: BA
- Budget Account Number: 140600004
- Contact Person: Dr. Delaney J. Kirk
- Phone: 9413594245
- Email: dkirk@sar.usf.edu
- Prefix: MAN
- Number: 6789
- Full Title: Social Media Management and Strategy
- Credit Hours: 3
- Section Type: O -
Other
- Is the course title variable?: N
- Is a permit required for registration?: N
- Are the credit hours variable?: N
- Is this course repeatable?:
- If repeatable, how many times?: 0
- Abbreviated Title (30 characters maximum): Social Media Mgt and Strategy
- Course Online?: C -
Face-to-face (0% online)
- Percentage Online: 0
- Grading Option:
R - Regular
- Prerequisites: none
- Corequisites: none
- Course Description: This course builds a basic foundation of the “how to” of online social networking sites to help students understand how these sites can be used by businesses and professionals to manage, network, recruit, market, and address customer concerns.
- Please briefly explain why it is necessary and/or desirable to add this course: Needed for program/concentration/certificate change
- What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service? Course has been taught twice so far as a Special Topics course (Fall 2011 and Spring 2012) and is scheduled to be taught again in Spring 2013. It will be one of the courses offered for a Management concentration in the MBA program.
- Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times? Yes, 2 times
- What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.) Ph.D. in management or marketing. Considerable expertise and credibility in social media networking through hands-on experience.
- Objectives: This course is grounded in practice, and students will be required to read/participate in sites such as LinkedIn, Twitter, Facebook, blogs, and more. They will also learn from case studies of companies that are using social media well (and some that are not) as well as invited speakers who are experts in social media applications. The final project will involve developing a social media strategy for a local business.
- Learning Outcomes: 1. Students will have demonstrated technical competence and understanding of various networking sites & how these can be used as a tool by businesses and professionals.
2. Students will have demonstrated leadership and collaboration skills in working with others on class projects.
3. Students will have developed their own personal learning network (PLN).
- Major Topics: 1. Competence in various social media networking sites such as blogs, Twitter, Facebook,LinkedIn, and others that are used by businesses to manage, network, recruit, market,and address customer concerns.
2. Examination of how national and local organizations are using social media sites. Benchmark best practices.
3. Hands-on team project to help a small business or professional develop a social media strategy.
- Textbooks: Brogan, Chris & Smith, Julian. (2010) Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust.
Handley, Ann & Chapman, C.C. (2010) Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.
Israel, Shel (2009) Twitterville: How Businesses Can Thrive in the New Global Neighborhoods.
Falls, Jason and Deckers, Erik (2011) No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing.
- Course Readings, Online Resources, and Other Purchases: None
- Student Expectations/Requirements and Grading Policy: Each of the following is worth 20%:
1. Online participation on various social media sites.
2. Contribution to class of relevant articles, videos,
blogs, etc.
3. Presentation/discussion of relevant books (key concepts)
4. One (or more) short training session relevant to class
topics (potential list will be provided)
5. Comprehensive Final Project (real world assignment-we
will work with a small business or professional to show
how social media can help his/her business)
- Assignments, Exams and Tests: The assignments in this course are designed to challenge your thinking about how social media can be used strategically for organizations of all sizes - from non-profits to large companies - as well as by professionals such as consultants, book authors and entrepreneurs. Expectations on assignments will be posted on the class blog.
Assignment due 1st day: Establish profile on LinkedIn
(http://linkedin.com) (or complete/update your profile if currently have one) Syllabus has specifics.
Each of the following is worth 20%:
1. Online participation on various social media sites.
2. Contribution to class of relevant articles, videos,
blogs, etc.
3. Presentation/discussion of relevant books (key concepts)
4. One (or more) short training session relevant to class
topics (potential list will be provided)
5. Comprehensive Final Project (real world assignment-we
will work with a small business or professional to show
how social media can help his/her business)
Each of the following is worth 20%:
1. Online participation on various social media sites.
2. Contribution to class of relevant articles, videos,
blogs, etc.
3. Presentation/discussion of relevant books (key concepts)
4. One (or more) short training session relevant to class
topics (potential list will be provided)
5. Comprehensive Final Project (real world assignment-we
will work with a small business or professional to show
how social media can help his/her business)
- Attendance Policy: Course Attendance at First Class Meeting – Policy for Graduate Students: For structured courses, 6000 and above, the College/Campus Dean will set the first-day class attendance requirement. Check with the College for specific information. This policy is not applicable to courses in the following categories: Educational Outreach, Open University (TV), FEEDS Program, Community Experiential Learning (CEL), Cooperative Education Training, and courses that do not have regularly scheduled meeting days/times (such as, directed reading/research or study, individual research, thesis, dissertation, internship, practica, etc.). Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation – Registration - 4.0101,
http://usfweb2.usf.edu/usfgc/ogc%20web/currentreg.htm)
Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (http://usfweb2.usf.edu/usfgc/gc_pp/acadaf/gc10-045.htm)
In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. It’s the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.
- Policy on Make-up Work: Assignments will not be accepted late.
Policy: USF3.027
1. Fundamental principles: Academic integrity is the foundation of the University of South Florida System's (USF System) committment to the academic honesty and personal integrity of the University community. Academic integrity is grounded in certain fundamental values, which include honesty, respect and fairness. Broadly defined, academic honesty is the completion of all academic endeavors and claims of scholarly knowledge as representative of one's own efforts. Knowledge and maintenance of the academic standards of honesty and integrity as set forth by the University are the responsibility of the entire academic community, including the instructional faculty, staff and students. The final decision on an academic integrity violation and related sanction at any USF System member institution shall affect and be applied to the academic status of the student throughout the USF System.
- Program This Course Supports: Management concentration in the MBA program
- Course Concurrence Information: This course could enhance other graduate programs such as Hospitality Management.
- if you have questions about any of these fields, please contact chinescobb@grad.usf.edu or joe@grad.usf.edu.