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Graduate Course Proposal Form Submission Detail - GEB6228
Tracking Number - 3001

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Current Status: Approved by SCNS - 2013-02-17
Campus: Tampa
Submission Type: New
Course Change Information (for course changes only):
Comments: to gc for 1/14/13. Approved by GC 1/28/13. to USF Sys 1/28/13; to SNCS 2/5/13. nmbr 6216 approved as 6228, effective 4/1/13

Detail Information

  1. Date & Time Submitted: 2012-11-16
  2. Department: Deans Office
  3. College: BA
  4. Budget Account Number: 0140100 10000
  5. Contact Person: Irene Hurst
  6. Phone: 8139744517
  7. Email:
  8. Prefix: GEB
  9. Number: 6228
  10. Full Title: Management Through Constructive Persuasion
  11. Credit Hours: 3
  12. Section Type: D - Discussion (Primarily)
  13. Is the course title variable?: N
  14. Is a permit required for registration?: N
  15. Are the credit hours variable?: N
  16. Is this course repeatable?:
  17. If repeatable, how many times?: 0
  18. Abbreviated Title (30 characters maximum): Mgmt Thru Constr Persuasion
  19. Course Online?: C - Face-to-face (0% online)
  20. Percentage Online: 0
  21. Grading Option: R - Regular
  22. Prerequisites: none
  23. Corequisites:
  24. Course Description: Effective persuasion is the ability to deliver a message that leads to others’ support, which includes consensus building, motivating and convincing others. The course explores persuasion methods and applies them in a contemporary business setting.

  25. Please briefly explain why it is necessary and/or desirable to add this course: Replacing Selected Topics with Permanent number; already listed in program
  26. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service? Between 20-40 students each semester.
  27. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times? Yes, 3 or more times
  28. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.) Have background in teaching communication courses.
  29. Objectives: To introduce students to over 20 persuasion strategies

    To help students identify how persuasion strategies are used in contemporary business situations.

    To apply a variety of persuasion strategies in listening, speaking and written formats for business management situations.

    To develop a constructive persuasion campaign

  30. Learning Outcomes: At the end of the course, students should be familar with proven persuasion methods and be able to apply them in professional and personal settings.
  31. Major Topics: Persuasion strategies

    Applying those strategies in business situations

  32. Textbooks: The Book on Writing - The Ultimate Guide to Writing Well by Paula LaRocque
  33. Course Readings, Online Resources, and Other Purchases: Case studies
  34. Student Expectations/Requirements and Grading Policy: Test 1 25%

    Test 2 25%

    Quizzes 5

    Campaign 20

    Campaign 360o 5

    Homework 10

    Participation 5

    Attendance 5

  35. Assignments, Exams and Tests: PARTNERSHIP project:

    Each Partnership will develop and deliver a short class presentation on an assigned persuasion tactic.


    Each student will write and then re-edit a short persuasive speech. Students will critique each member of the gang’s delivery and speech content. Each student will provide a self evaluation of their speech.

    GANG Project: --- campaign (graded)

    Each team will take an assigned topic and develop/present a persuasive argument in class.

    Most projects will be completed in class

    There will be two examinations in the course. The examinations may include definitions, multiple choice and short answer questions. Students should be prepared to answer questions taken from course material discussed in each class (i.e. lectures, discussions, guest speakers, case studies, etc.).

    We may have an occasional pop quiz on material specifically assigned for a class meeting. POP QUIZES CANNOT BE MADE UP if you are absent.

  36. Attendance Policy: Course Attendance at First Class Meeting – Policy for Graduate Students: For structured courses, 6000 and above, the College/Campus Dean will set the first-day class attendance requirement. Check with the College for specific information. This policy is not applicable to courses in the following categories: Educational Outreach, Open University (TV), FEEDS Program, Community Experiential Learning (CEL), Cooperative Education Training, and courses that do not have regularly scheduled meeting days/times (such as, directed reading/research or study, individual research, thesis, dissertation, internship, practica, etc.). Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation – Registration - 4.0101,

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. It’s the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.

  37. Policy on Make-up Work: Will be handled on a case by case basis.
  38. Program This Course Supports: MBA and other MS programs within the College of Business.
  39. Course Concurrence Information:

- if you have questions about any of these fields, please contact or