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Graduate Course Proposal Form Submission Detail - GEB6228

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Current Status: Approved by SCNS - 2013-02-17
Campus: Tampa
Submission Type: New
Course Change Information (for course changes only):
Comments: to gc for 1/14/13. Approved by GC 1/28/13. to USF Sys 1/28/13; to SNCS 2/5/13. nmbr 6216 approved as 6228, effective 4/1/13

  1. Department and Contact Information

    Tracking Number Date & Time Submitted
    3001 2012-11-16
    Department College Budget Account Number
    Deans Office BA 0140100 10000
    Contact Person Phone Email
    Irene Hurst 8139744517

  2. Course Information

    Prefix Number Full Title
    GEB 6228 Management Through Constructive Persuasion

    Is the course title variable? N
    Is a permit required for registration? N
    Are the credit hours variable? N
    Is this course repeatable?
    If repeatable, how many times? 0

    Credit Hours Section Type Grading Option
    3 D - Discussion (Primarily) R - Regular
    Abbreviated Title (30 characters maximum)
    Mgmt Thru Constr Persuasion
    Course Online? Percentage Online
    C - Face-to-face (0% online) 0




    Course Description

    Effective persuasion is the ability to deliver a message that leads to others’ support, which includes consensus building, motivating and convincing others. The course explores persuasion methods and applies them in a contemporary business setting.

  3. Justification

    A. Please briefly explain why it is necessary and/or desirable to add this course.

    Replacing Selected Topics with Permanent number; already listed in program

    B. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service?

    Between 20-40 students each semester.

    C. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times?

    Yes, 3 or more times

    D. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.)

    Have background in teaching communication courses.

  4. Other Course Information

    A. Objectives

    To introduce students to over 20 persuasion strategies

    To help students identify how persuasion strategies are used in contemporary business situations.

    To apply a variety of persuasion strategies in listening, speaking and written formats for business management situations.

    To develop a constructive persuasion campaign

    B. Learning Outcomes

    At the end of the course, students should be familar with proven persuasion methods and be able to apply them in professional and personal settings.

    C. Major Topics

    Persuasion strategies

    Applying those strategies in business situations

    D. Textbooks

    The Book on Writing - The Ultimate Guide to Writing Well by Paula LaRocque

    E. Course Readings, Online Resources, and Other Purchases

    Case studies

    F. Student Expectations/Requirements and Grading Policy

    Test 1 25%

    Test 2 25%

    Quizzes 5

    Campaign 20

    Campaign 360o 5

    Homework 10

    Participation 5

    Attendance 5

    G. Assignments, Exams and Tests

    PARTNERSHIP project:

    Each Partnership will develop and deliver a short class presentation on an assigned persuasion tactic.


    Each student will write and then re-edit a short persuasive speech. Students will critique each member of the gang’s delivery and speech content. Each student will provide a self evaluation of their speech.

    GANG Project: --- campaign (graded)

    Each team will take an assigned topic and develop/present a persuasive argument in class.

    Most projects will be completed in class

    There will be two examinations in the course. The examinations may include definitions, multiple choice and short answer questions. Students should be prepared to answer questions taken from course material discussed in each class (i.e. lectures, discussions, guest speakers, case studies, etc.).

    We may have an occasional pop quiz on material specifically assigned for a class meeting. POP QUIZES CANNOT BE MADE UP if you are absent.

    H. Attendance Policy

    Course Attendance at First Class Meeting – Policy for Graduate Students: For structured courses, 6000 and above, the College/Campus Dean will set the first-day class attendance requirement. Check with the College for specific information. This policy is not applicable to courses in the following categories: Educational Outreach, Open University (TV), FEEDS Program, Community Experiential Learning (CEL), Cooperative Education Training, and courses that do not have regularly scheduled meeting days/times (such as, directed reading/research or study, individual research, thesis, dissertation, internship, practica, etc.). Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation – Registration - 4.0101,

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. It’s the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.

    I. Policy on Make-up Work

    Will be handled on a case by case basis.

    J. Program This Course Supports

    MBA and other MS programs within the College of Business.

  5. Course Concurrence Information

- if you have questions about any of these fields, please contact or