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Graduate Course Proposal Form Submission Detail - MMC5146

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Current Status: Approved by SCNS - 2015-01-01
Campus: St Petersburg
Submission Type: New
Course Change Information (for course changes only): The course will be changed to online
Comments: USF-SP approved 4/29/13. To USF Sys 5/23/13. To SCNS 5/31/13. MMC 5141 appd as MMC 5146 eff 1/1/15

  1. Department and Contact Information

    Tracking Number Date & Time Submitted
    2954 2012-10-09
    Department College Budget Account Number
    Journalism and Media Studies AP STP 10000 511247 000000 0000000
    Contact Person Phone Email
    Deni Elliott 7278734881

  2. Course Information

    Prefix Number Full Title
    MMC 5146 Web Publishing

    Is the course title variable? N
    Is a permit required for registration? N
    Are the credit hours variable? N
    Is this course repeatable?
    If repeatable, how many times? 0

    Credit Hours Section Type Grading Option
    3 C - Class Lecture (Primarily) -
    Abbreviated Title (30 characters maximum)
    Web Publishing
    Course Online? Percentage Online
    O - Online (100% online) 0



    Course Description

    Introduces mainstream web technologies and programming languages used for publishing news, digital content and information on the web. Examine and question the nature of Web publishing and what impact it has on society at large and on us as individuals.

  3. Justification

    A. Please briefly explain why it is necessary and/or desirable to add this course.

    Replacing Selected Topics with Permanent number; already listed in program

    B. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service?

    The media industry has demanded more and more graduate with Web design and publishing skills. We cross-listed graduate sessions with the undergraduate Web publishing course as special topics in the past. Every semester the graduate seats filled up immediately. There is not a course on USFSP campus teaching similar content. Offering this course will meet students' and media market's demand. We expect a large enrollment once we open it up online to all USF campuses.

    A similar course exists as a requirement for students completing the completely online Digital Journalism and Design M.A. Degree. This course is intended for students in the traditional M.A. in Journalism and Media Studies. Students will produce work through multiple media and platforms. The DJD course teaches only web-based skills.

    C. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times?

    Yes, 3 or more times

    D. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.)

    a terminal degree is required or a person with extensive experience in Web design and development.

  4. Other Course Information

    A. Objectives

    Upon completion of this course, students will

    possess the proficiency and confidence to apply Web publishing skills and techniques, including Web hosting, using various programs such as Macromedia Dreamweaver, as well as basic programming languages such as HTML and CSS;

    understand the characteristics of the Web as a mass communication medium, and basic conceptual, practical and ethical aspects of online journalism;

    analyze online resources for information gathering, and evaluate online journalism with respect to credibility, reliability, usability, and other qualities.

    B. Learning Outcomes

    Technology. Apply tools and technologies appropriate for the communications professions in which they work.

    Global perspective.

    Professional research. Conduct research and evaluate information by methods appropriate to the communication professions in which they work.

    C. Major Topics

    Over the 15 weeks, students will learn the fundamentals needed to begin publishing on the Web. This will include computer and application basics, creating and editing images for use on the Web, connecting to and publishing on a Web server, registering and setting up a domain, hosting your domain, HTML and XHTML basics, CSS and site management. This course seeks to demystify Web publishing so that students will have a foundation, from which they can pursue their own efforts.

    D. Textbooks

    E. Course Readings, Online Resources, and Other Purchases and online readings

    F. Student Expectations/Requirements and Grading Policy

    Website project 50 percent; Analysis paper 10 percent; Tech report 10 percent;

    Exams 10 percent; Other assignments and activities 20 percent.

    G. Assignments, Exams and Tests

    see syllabus

    H. Attendance Policy

    Course Attendance at First Class Meeting – Policy for Graduate Students: For structured courses, 6000 and above, the College/Campus Dean will set the first-day class attendance requirement. Check with the College for specific information. This policy is not applicable to courses in the following categories: Educational Outreach, Open University (TV), FEEDS Program, Community Experiential Learning (CEL), Cooperative Education Training, and courses that do not have regularly scheduled meeting days/times (such as, directed reading/research or study, individual research, thesis, dissertation, internship, practica, etc.). Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation – Registration - 4.0101,

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. It’s the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.

    I. Policy on Make-up Work

    Students may re-do all graded projects except for quizzes. The calculation for a revised project’s grade will be the average of the original grade and the grade for the redo.

    J. Program This Course Supports


  5. Course Concurrence Information

    MLA and other programs on USF campuses.

- if you have questions about any of these fields, please contact or