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Graduate Course Proposal Form Submission Detail - SPB6818
Tracking Number - 2878

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Current Status: Approved by SCNS - 2012-08-29
Campus: Tampa
Submission Type: New
Course Change Information (for course changes only):
Comments: to GC 5/17/12 for proposed MS in Sports Mgmt; Appd 6/18/12. to USF Sys 6/18/12. to SCNS 6/26/12. Appd eff 8/1/12. Nmbr 6008 appd as 6818

Detail Information

  1. Date & Time Submitted: 2012-05-10
  2. Department: Management
  3. College: BA
  4. Budget Account Number: 140500
  5. Contact Person: Sally Riggs Fuller
  6. Phone: 8139741766
  7. Email:
  8. Prefix: SPB
  9. Number: 6818
  10. Full Title: Economics of Sport
  11. Credit Hours: 3
  12. Section Type: C - Class Lecture (Primarily)
  13. Is the course title variable?: N
  14. Is a permit required for registration?: Y
  15. Are the credit hours variable?: N
  16. Is this course repeatable?:
  17. If repeatable, how many times?: 0
  18. Abbreviated Title (30 characters maximum):
  19. Course Online?: C - Face-to-face (0% online)
  20. Percentage Online: 0
  21. Grading Option: -
  22. Prerequisites:
  23. Corequisites:
  24. Course Description: This course applies the principles of macro and micro economics to global sport organizations, including topics such as industrial organization, public financing, and labor economics.

  25. Please briefly explain why it is necessary and/or desirable to add this course: Needed for new program/concentration/certificate
  26. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service? 20 - 30 students per year
  27. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times? No
  28. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.) Doctorate and experience in the educational field of sport management
  29. Objectives: Learn the techniques of applied microeconomics applied to the sports industry through the examination of real-world issues and problems.

    Understand the role of leagues and league structure in professional sports, including the prevailing dominant league model and rival league models.

    Compare the current empirical research on the competition for talent with the theoretical predictions of models.

  30. Learning Outcomes: • Analyze the demand for sports, the possibility of price discrimination and market power across different sports.

    • Understand and explain the impact of marketing and advertising on sports and the commercialization of sports.

    • Analyze profit variation and competitive balance along with the short-run and long-run profit maximization decisions for owners.

    • Analyze the results of labor-management negotiations and the rise of unions in professional sports.

    • Evaluate whether professional sports teams, create enough economic activity to justify government subsidies.

    • Explain the role of the NCAA in restricting competition and understand why college sports exhibit a relatively high degree of discrimination.

  31. Major Topics: macro and micro economics, industrial organization, public financing, and labor economics.
  32. Textbooks:
  33. Course Readings, Online Resources, and Other Purchases: Sports Business Journal (weekly)
  34. Student Expectations/Requirements and Grading Policy: Mid-term exam (20%); Final exam (20%); Projects (40%); Research Proposal (10%); Attendance & Participation (10%)
  35. Assignments, Exams and Tests: 1 Introductory Meeting

    Goff et al., (2002) “Racial Integration as an Innovation,” AER

    Warm Up: The Business of Sports SE: Ch. 1; Goff & Tollison (1990) “Sports as Economics”

    2 Demand and Revenue: I SE: Ch. 2, pp. 12-34.

    Demand and Revenue: II SE: Ch. 2, pp. 34-44.

    3 Market for Sports Broadcast Rights: I ES: Ch. 3, pp. 50-66.

    Market for Sports Broadcast Rights: II ES: Ch. 3, pp. 3, pp.66-84.

    4 Team Costs, Profits and Winning: I MTBTW: Ch. 4; ES: Ch. 4, pp. 88-105

    Team Costs, Profits and Winning: II ES: Ch. 4, pp. 105-end.

    5 College Sports: I

    Noll (1999) “The Business of College Sports and the High Cost of Winning,” Blackboard; SE: Ch. 12, pp.410-29.

    College Sports: II SE: Ch. 12, pp. 429 -62.

    6 Competitive (Im)Balance, MTBTW, Ch. 3 Sports Market Outcomes: I SE: Ch. 5, pp. 128-35.

    Sports Market Outcomes: II SE: Ch. 5, pp. 135-727

    7 Collective Bargaining and Stadium Issues: MTBTW, Ch. 5 and 6.

    8 Antitrust Exemption and Baseball Solutions: MTBTW, Ch. 2 and 7.

    9 Midterm Exam

    10 Value of Talent: I ES: Ch. 6, 177-191.

    Value of Talent: II ES: Ch. 6, pp. 191-220.

    11 History of Player Pay ES: Ch. 7

    Labor Relations: I ES: Ch. 8, pp. 256-77.

    Labor Relations: II ES: Ch. 8, pp. 277-95.

    12 Economic Impact Analysis: I ES: Ch. 9, pp. 300-321.

    Economic Impact Analysis: II ES: Ch. 9, pp. 321-32.

    13 Presentations

    14 Final exam

  36. Attendance Policy: Course Attendance at First Class Meeting – Policy for Graduate Students: For structured courses, 6000 and above, the College/Campus Dean will set the first-day class attendance requirement. Check with the College for specific information. This policy is not applicable to courses in the following categories: Educational Outreach, Open University (TV), FEEDS Program, Community Experiential Learning (CEL), Cooperative Education Training, and courses that do not have regularly scheduled meeting days/times (such as, directed reading/research or study, individual research, thesis, dissertation, internship, practica, etc.). Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation – Registration - 4.0101,

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. It’s the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.

  37. Policy on Make-up Work: Make-up work will only be given in the case of documented emergencies. The University’s policies on academic dishonesty and disruption of the academic process are clearly set forth in the USF Graduate Catalog. These policies will be strictly enforced. Please be advised that punishment for academic dishonesty, including plagiarism, includes an automatic “F” (or “FF”) in the course, and action that may result in suspension or expulsion.
  38. Program This Course Supports: MBA concentration in Sport and Entertainment Management
  39. Course Concurrence Information:

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