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Graduate Course Proposal Form Submission Detail - SPB6735

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Current Status: Approved by SCNS - 2012-08-29
Campus: Tampa
Submission Type: New
Course Change Information (for course changes only):
Comments: to GC 5/17/12 for proposed MS in Sports Mgmt; GC appd 6/18/12. to USF Syst 6/18/12. to SCNS 6/26/12. Appd eff 8/1/12

  1. Department and Contact Information

    Tracking Number Date & Time Submitted
    2875 2012-05-09
    Department College Budget Account Number
    Management BA 140500
    Contact Person Phone Email
    Sally Riggs Fuller 8139741766

  2. Course Information

    Prefix Number Full Title
    SPB 6735 Global Environment of Sport

    Is the course title variable? N
    Is a permit required for registration? Y
    Are the credit hours variable? N
    Is this course repeatable?
    If repeatable, how many times? 0

    Credit Hours Section Type Grading Option
    3 C - Class Lecture (Primarily) -
    Abbreviated Title (30 characters maximum)
    Course Online? Percentage Online
    C - Face-to-face (0% online) 0



    Course Description

    This course examines the global economic, social, political, technological, and legal environments of sport, the marketing factors driving globalization, and the challenges of intercultural management in sport organizations.

  3. Justification

    A. Please briefly explain why it is necessary and/or desirable to add this course.

    B. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service?

    20-30 students per year

    C. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times?


    D. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.)

    MBA concentration in Sport and Entertainment Management

  4. Other Course Information

    A. Objectives

    Develop an understanding of the global nature of sports

    2. Identify major social, cultural, ethical, economic and competitive issues facing international sport business

    3. Discuss economic integration as it relates to global markets

    4. Critically examine such global competitions as the World Cup and the Olympics

    5. Describe U.S. global sport export and import models

    B. Learning Outcomes

    • Understand the body of knowledge in international sport business

    • Become aware of regional, national and geographic specific sport cultures

    • Develop an understanding of international sports competitions

    • Comprehend consumer behavioral concepts, their trends and implications, and their role in the sport marketing mix

    • Understand the historical development of international sport business and global sport expansion

    C. Major Topics

    Global environment and social, cultural, ethical, economic and competitive influences

    D. Textbooks

    E. Course Readings, Online Resources, and Other Purchases

    Other readings as needed

    F. Student Expectations/Requirements and Grading Policy

    Students will be evaluated by their participation in class (30%), performance on one examination (40%), case analysis and presentation (30%)

    G. Assignments, Exams and Tests

    August 22 Introduction – Comparing U.S. Sport and Global Sport

    August 29 Understanding culture and its role in sport acceptance and popularity – Guest Lecture by John Siner Why Sport Matters

    September 5 Labor Day Holiday – No Class

    September 12 NBA Globalization in China and India–why, what and where could it lead?

    September 19 Case 12 – India

    Giorgio Gandolfi –Professional Italian Basketball

    September 26 Case 8 – Cricket and twenty-20

    October 3 Case 27 – Korean Baseball

    October 10 Tom Fox – President Arsenal - EPL

    October 17 Case 7 - Coast to Coast

    October 24 Case 14 – Rugby

    October 31 Case 4 Cycling

    November 7 Case 2 – NHL Hockey

    November 14 Case 25 Tour de France

    November 21 The Olympics – Case 16

    November 28 ManU – is it really all that? Chadwick & Arthur 114-134

    Kuper – 1-112, 157-178

    December 5 Student Choice

    H. Attendance Policy

    Course Attendance at First Class Meeting – Policy for Graduate Students: For structured courses, 6000 and above, the College/Campus Dean will set the first-day class attendance requirement. Check with the College for specific information. This policy is not applicable to courses in the following categories: Educational Outreach, Open University (TV), FEEDS Program, Community Experiential Learning (CEL), Cooperative Education Training, and courses that do not have regularly scheduled meeting days/times (such as, directed reading/research or study, individual research, thesis, dissertation, internship, practica, etc.). Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation – Registration - 4.0101,

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. It’s the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.

    I. Policy on Make-up Work

    Make-up work only given in the case of documeneted emergency.

    The University’s policies on academic dishonesty and disruption of the academic process are clearly set forth in the USF Graduate Catalog. These policies will be strictly enforced. Please be advised that punishment for academic dishonesty, including plagiarism, includes an automatic “F” (or “FF”) in the course, and action that may result in suspension or expulsion.

    J. Program This Course Supports

    MBA concentration in Sport and Entertainment Management

  5. Course Concurrence Information

- if you have questions about any of these fields, please contact or