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Graduate Course Proposal Form Submission Detail - SPB6719
Tracking Number - 2778

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Current Status: Approved by SCNS - 2012-05-14
Campus: Tampa
Submission Type: New
Course Change Information (for course changes only):
Comments: to GC 3/5/12. For MBA Prog Chng; Appd. To GC 3/19. to USF Syst 3/19. to SCNS 3/27. SCNS apprd eff 5/5/12. Sub as MAR 6816; Appd as SPB 6719

Detail Information

  1. Date & Time Submitted: 2012-02-20
  2. Department: Management
  3. College: BA
  4. Budget Account Number: 140600
  5. Contact Person: Sally Fuller
  6. Phone: 8139741766
  7. Email:
  8. Prefix: SPB
  9. Number: 6719
  10. Full Title: Sport and Entertainment Marketing Strategy
  11. Credit Hours: 3
  12. Section Type: -
  13. Is the course title variable?: N
  14. Is a permit required for registration?: N
  15. Are the credit hours variable?: N
  16. Is this course repeatable?:
  17. If repeatable, how many times?: 0
  18. Abbreviated Title (30 characters maximum): Sport/Entertainment Market
  19. Course Online?: C - Face-to-face (0% online)
  20. Percentage Online: 0
  21. Grading Option: R - Regular
  22. Prerequisites: MAR 6815
  23. Corequisites:
  24. Course Description: Provides an historical overview of sport marketing and examines the application of marketing principles to collegiate and professional sport and sport-related organizations.

  25. Please briefly explain why it is necessary and/or desirable to add this course: Needed for new program/concentration/certificate
  26. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service? This is a required course in the MBA Sport and Entertainment Concentration. Enrollment is expected to be between 20 and 30 students per year (60-90 Grad I SCH)
  27. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times? No
  28. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.)
  29. Objectives: The course objectives are to:

    • Help the student gain an understanding of the historical development of sport and entertainment marketing and its impact on current philosophies and practices

    • Develop the student’s ability to apply marketing concepts and strategies in various sport and sport-related settings

    • Enhance the student’s understanding of consumer behavior concepts, trends, and applications

  30. Learning Outcomes: At the conclusion of the course students will demonstrate:

    • An understanding of the historical development of sport and entertainment marketing and its impact on current philosophies and practices

    • The ability to define and apply marketing concepts and strategies in various sport and sport-related settings

    • An understanding of consumer behavior concepts, trends, and applications

    • Skill in evaluating product/service positioning

    • The ability to identify messaging, promotional licensing, and corporate sponsorship opportunities

    • An understanding of the importance of branding and its role in sport marketing

    • An understanding of relationship management in sport and entertainment

  31. Major Topics: • The historical development of sport and entertainment marketing and its impact on current philosophies and practices

    • Marketing concepts and strategies

    • Consumer behavior concepts, trends, and applications in sport and entertainment marketing

    • Product/service positioning

    • Branding

    • Relationship management

    • Messaging, promotional licensing, and corporate sponsorship

  32. Textbooks: Mullin, B., Hardy, S., & Sutton, W.A.: Sport Marketing 2ed.
  33. Course Readings, Online Resources, and Other Purchases: Street & Smith’s SportsBusiness Journal
  34. Student Expectations/Requirements and Grading Policy: Exam 1 25%

    Exam 2 25%

    Project 30%

    Participation 20%

  35. Assignments, Exams and Tests: Students are expected to complete all reading and other assignments before class. Exams will cover all readings, lectures, discussions, and guest speakers' presentations.
  36. Attendance Policy: Attendace at all classes is an expectation.

    Course Attendance at First Class Meeting – Policy for Graduate Students: For structured courses, 6000 and above, the College/Campus Dean will set the first-day class attendance requirement. Check with the College for specific information. This policy is not applicable to courses in the following categories: Educational Outreach, Open University (TV), FEEDS Program, Community Experiential Learning (CEL), Cooperative Education Training, and courses that do not have regularly scheduled meeting days/times (such as, directed reading/research or study, individual research, thesis, dissertation, internship, practica, etc.). Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation – Registration - 4.0101,

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. It’s the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.

  37. Policy on Make-up Work: Students are expected to complete all assignments, take exams, and turn in projects on the dates they are due.

    Students are expected to comply with USF Regulation 3.027 pertaining to academic integrity. To read the entire Regulation, including the sections pertaining to undergraduate students, go to: or

  38. Program This Course Supports: MBA ConcentrationinSport and Entertainment Management
  39. Course Concurrence Information: Proposed MS in Sport and Entertainment Management

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