Graduate Course Proposal Form Submission Detail - SPB6719
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Approved by SCNS
Submission Type: New
Course Change Information (for course changes only):
Comments: to GC 3/5/12. For MBA Prog Chng; Appd. To GC 3/19. to USF Syst 3/19. to SCNS 3/27. SCNS apprd eff 5/5/12. Sub as MAR 6816; Appd as SPB 6719
- Department and Contact Information
Tracking Number Date & Time Submitted 2778 2012-02-20 Department College Budget Account Number Management BA 140600 Contact Person Phone Sally Fuller 8139741766 firstname.lastname@example.org
- Course Information
Prefix Number Full Title SPB 6719 Sport and Entertainment Marketing Strategy Is the course title variable? N Is a permit required for registration? N Are the credit hours variable? N Is this course repeatable? If repeatable, how many times? 0 Credit Hours Section Type Grading Option 3 - R - Regular Abbreviated Title (30 characters maximum) Sport/Entertainment Market Course Online? Percentage Online C - Face-to-face (0% online) 0
Provides an historical overview of sport marketing and examines the application of marketing principles to collegiate and professional sport and sport-related organizations.
A. Please briefly explain why it is necessary and/or desirable to add this course.
Needed for new program/concentration/certificate
B. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service?
This is a required course in the MBA Sport and Entertainment Concentration. Enrollment is expected to be between 20 and 30 students per year (60-90 Grad I SCH)
C. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times?
D. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.)
- Other Course Information
The course objectives are to:
• Help the student gain an understanding of the historical development of sport and entertainment marketing and its impact on current philosophies and practices
• Develop the student’s ability to apply marketing concepts and strategies in various sport and sport-related settings
• Enhance the student’s understanding of consumer behavior concepts, trends, and applications
B. Learning Outcomes
At the conclusion of the course students will demonstrate:
• An understanding of the historical development of sport and entertainment marketing and its impact on current philosophies and practices
• The ability to define and apply marketing concepts and strategies in various sport and sport-related settings
• An understanding of consumer behavior concepts, trends, and applications
• Skill in evaluating product/service positioning
• The ability to identify messaging, promotional licensing, and corporate sponsorship opportunities
• An understanding of the importance of branding and its role in sport marketing
• An understanding of relationship management in sport and entertainment
C. Major Topics
• The historical development of sport and entertainment marketing and its impact on current philosophies and practices
• Marketing concepts and strategies
• Consumer behavior concepts, trends, and applications in sport and entertainment marketing
• Product/service positioning
• Relationship management
• Messaging, promotional licensing, and corporate sponsorship
Mullin, B., Hardy, S., & Sutton, W.A.: Sport Marketing 2ed.
E. Course Readings, Online Resources, and Other Purchases
Street & Smith’s SportsBusiness Journal
F. Student Expectations/Requirements and Grading Policy
Exam 1 25%
Exam 2 25%
G. Assignments, Exams and Tests
Students are expected to complete all reading and other assignments before class. Exams will cover all readings, lectures, discussions, and guest speakers' presentations.
H. Attendance Policy
Attendace at all classes is an expectation.
Course Attendance at First Class Meeting – Policy for Graduate Students: For structured courses, 6000 and above, the College/Campus Dean will set the first-day class attendance requirement. Check with the College for specific information. This policy is not applicable to courses in the following categories: Educational Outreach, Open University (TV), FEEDS Program, Community Experiential Learning (CEL), Cooperative Education Training, and courses that do not have regularly scheduled meeting days/times (such as, directed reading/research or study, individual research, thesis, dissertation, internship, practica, etc.). Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation – Registration - 4.0101,
Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (http://usfweb2.usf.edu/usfgc/gc_pp/acadaf/gc10-045.htm)
In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. It’s the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.
I. Policy on Make-up Work
Students are expected to complete all assignments, take exams, and turn in projects on the dates they are due.
Students are expected to comply with USF Regulation 3.027 pertaining to academic integrity. To read the entire Regulation, including the sections pertaining to undergraduate students, go to: http://generalcounsel.usf.edu/regulations/pdfs/regulation-usf3.027.pdf or http://generalcounsel.usf.edu/regulations/current-regulations2.asp
J. Program This Course Supports
MBA ConcentrationinSport and Entertainment Management
- Course Concurrence Information
Proposed MS in Sport and Entertainment Management