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Graduate Course Proposal Form Submission Detail - PHC6716
Tracking Number - 2563

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Current Status: Approved, Permanent Archive - 2011-07-17
Campus: Tampa
Submission Type: New
Course Change Information (for course changes only):
Comments: to GC 6/1/11; GC approved 6/6/11; to USF system for concurrence 6/23/11; to SCNS 7/1/11. Approved effective 8/1/11


Detail Information

  1. Date & Time Submitted: 2011-04-28
  2. Department: Community and Family Health
  3. College: PH
  4. Budget Account Number: 6405
  5. Contact Person: Carol Bryant
  6. Phone: 8139746686
  7. Email: cbryant@health.usf.edu
  8. Prefix: PHC
  9. Number: 6716
  10. Full Title: Advanced Formative Research Methods
  11. Credit Hours: 3
  12. Section Type: C - Class Lecture (Primarily)
  13. Is the course title variable?: N
  14. Is a permit required for registration?: Y
  15. Are the credit hours variable?: N
  16. Is this course repeatable?:
  17. If repeatable, how many times?: 0
  18. Abbreviated Title (30 characters maximum): Advanced Formative Research
  19. Course Online?: O - Online (100% online)
  20. Percentage Online: 0
  21. Grading Option: R - Regular
  22. Prerequisites: PHC 6705
  23. Corequisites:
  24. Course Description: This course gives students an advanced, applied perspective of formative research methods. The focuses on: survey design; online quantitative research; translating findings into social marketing strategy; and applied data reporting techniques.

  25. Please briefly explain why it is necessary and/or desirable to add this course: Needed for program/concentration/certificate change
  26. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service? Approximately 15 students are expected to take this course each semster.
  27. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times? Yes, 1 time
  28. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.) Five or more years experience conducting marketing research projets
  29. Objectives: 1.Critique mixed and multiple method health research findings for scientific rigor, strengths and weaknesses, ethical principles, and appropriate and inappropriate uses.

    2.Develop a scientifically rigorous formative research plan including timeline and budget.

    3.Prepare a survey instrument for the appropriate delivery method;

    4. Collect quantitative data

    5. Prepare a writtens ummary of research findings for use in strategy development

  30. Learning Outcomes: At the end of the course, students will be able to:

    1. Describe the principles and procedures involved in mixed and multiple method research designs

    2. Critique mixed and multiple method health research findings for scientific rigor, strengths and weaknesses, ethical principles, and appropriate and inappropriate uses.

    3. Discuss the advantages and limitations of sampling;

    4. Develop a research plan to segment a target market;

    5. Prepare survey questions to be used to test hypotheses generated by the qualitative research project in a supplementary quantitative component.

    6. Prepare a survey instrument for the appropriate delivery method;

    7. Develop a timeline and budget for a formative research plan;

    8. Pretest a survey instrument for use in multiple data collection scenarios;

    9. List the key tasks for conducting quantitative data collection;

    10. Discuss ethical issues associated with formative research and principles for protecting human subjects including the American Association of Public Opinion Research (AAPOR) Code of Ethics

    11. Develop a formative research plan for a social marketing issue important to the student.

    12. Prepare a written summary of research findings for use in strategy development

  31. Major Topics: research plan development; survey design; online quantitative research; translating findings into social marketing strategy; and applied data reporting techniques.
  32. Textbooks: Morse, J. & Niehaus, L. 2009). Mixed method Design: Principles and Procedures. Walnut Creek, CA: Left Coast Press.
  33. Course Readings, Online Resources, and Other Purchases: Students will be reading current journal articles pertinent to class discussion. The PDF articles will be made available to each student electronically. In addition, the instructor will refer to specific websites during the course.
  34. Student Expectations/Requirements and Grading Policy: The course included 15 self-paced modules that must be completed during the semester. The modules include narrated PowerPoint presentations that should be reviewed, and a variety of online assignments. Course materials and lectures will be available through Blackboard.

    Background Statement 5 points

    Behavioral determinants 10

    2-page Segmentation plan 10

    Initial questions and reasons for asking 10

    Survey programming in online platform 10

    2-page sampling plan 5

    Draft research budget 5

    Formative research plan/proposal 35

    Class participation 10

  35. Assignments, Exams and Tests: Background Statement 5 points

    Behavioral determinants 10

    2-page Segmentation plan 10

    Initial questions and reasons for asking 10

    Survey programming in online platform 10

    2-page sampling plan 5

    Draft research budget 5

    Formative research plan/proposal 35

    Class participation 10

    Total 100 points

  36. Attendance Policy: Course Attendance at First Class Meeting Policy for Graduate Students: For structured courses, 6000 and above, the College/Campus Dean will set the first-day class attendance requirement. Check with the College for specific information. This policy is not applicable to courses in the following categories: Educational Outreach, Open University (TV), FEEDS Program, Community Experiential Learning (CEL), Cooperative Education Training, and courses that do not have regularly scheduled meeting days/times (such as, directed reading/research or study, individual research, thesis, dissertation, internship, practica, etc.). Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation Registration - 4.0101,

    http://usfweb2.usf.edu/usfgc/ogc%20web/currentreg.htm)

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (http://usfweb2.usf.edu/usfgc/gc_pp/acadaf/gc10-045.htm)

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. Its the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.

  37. Policy on Make-up Work: Incompletes may be given in special circumstances, but require instructor approval prior to the end of the semester. I typically follow the COPH policy: http://publichealth.usf.edu/academicaffairs/academic_procedures.html
  38. Program This Course Supports: Social Marketing in Public Health Certificate Program
  39. Course Concurrence Information: None


- if you have questions about any of these fields, please contact chinescobb@grad.usf.edu or joe@grad.usf.edu.