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Graduate Course Proposal Form Submission Detail - PHC6974

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Current Status: Approved, Permanent Archive - 2011-07-20
Campus: Tampa
Submission Type: New
Course Change Information (for course changes only):
Comments: to GC 6/1/11; GC approved 6/6/11; to USF system for concurrence 6/23/11; to SCNS 7/1/11. SCNS apprd eff 8/1/11

  1. Department and Contact Information

    Tracking Number Date & Time Submitted
    2561 2011-04-27
    Department College Budget Account Number
    Community and Family Health PH 6505
    Contact Person Phone Email
    Carol Bryant 8139746686

  2. Course Information

    Prefix Number Full Title
    PHC 6974 Social Marketing Capstone

    Is the course title variable? N
    Is a permit required for registration? Y
    Are the credit hours variable? N
    Is this course repeatable?
    If repeatable, how many times? 0

    Credit Hours Section Type Grading Option
    3 Z - Directed Individual Study R - Regular
    Abbreviated Title (30 characters maximum)
    Social Marketing Capstone
    Course Online? Percentage Online
    C - Face-to-face (0% online) 20


    PHC 6411, PHC 6705, PHC 6934


    Course Description

    Students conduct a capstone project and present it to faculty and peers for critical evaluation. Competencies reinforced are the ability to design and carry out the formative research phase for a social marketing project and develop a marketing plan.

  3. Justification

    A. Please briefly explain why it is necessary and/or desirable to add this course.

    Needed for program/concentration/certificate change

    B. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service?

    We expect approximately 30 students to take this course each time it is offered

    C. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times?


    D. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.)

    At least 10 years experience conducting social marketing research and developing social marketing plans to address public health issues.

  4. Other Course Information

    A. Objectives

    1. Provide students with a highly interactive opportunity to apply social marketing principles and practices

    2. Assess students' ability to prepare a formative research plan, carry out research and use results to develop an intergrated marketing plan.

    3. Assess students' ability to critique formative research plans, reports, and use results to design marketing plans.

    B. Learning Outcomes

    Upon completion of this course, the student will be able to:

    •Prepare a formative research proposal, research report, or social marketing plan

    •Critique a formative research proposal

    •Critique a social marketing plan

    •Present a formative research proposal or marketing plan orally

    C. Major Topics

    Formative research design

    Data collection, analysis, and summarization

    Marketing plan development

    D. Textbooks

    Andreasen, A. and Kotler, P. (2008) Strategic Marketing for Non-Profit Organizations. 7th edition. Upper Saddle River Prentice Hall.

    Morse, J. & Niehaus, L. (2009). Mixed method Design: Principles and Procedures. Walnut Creek, CA: Left Coast Press.

    E. Course Readings, Online Resources, and Other Purchases

    Additional materials may be assigned as appropriate for each student's capstone project.

    F. Student Expectations/Requirements and Grading Policy

    Assignment Total Possible Points

    1. Capstone Project Report 50 points

    2. Oral Presentation 25 points

    3. Critique of Other Student Presentations 25 points

    G. Assignments, Exams and Tests


    1. Capstone Project Report

    2. Oral Presentation

    3. Critique of Other Student Presentations

    H. Attendance Policy

    Course Attendance at First Class Meeting – Policy for Graduate Students: For structured courses, 6000 and above, the College/Campus Dean will set the first-day class attendance requirement. Check with the College for specific information. This policy is not applicable to courses in the following categories: Educational Outreach, Open University (TV), FEEDS Program, Community Experiential Learning (CEL), Cooperative Education Training, and courses that do not have regularly scheduled meeting days/times (such as, directed reading/research or study, individual research, thesis, dissertation, internship, practica, etc.). Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation – Registration - 4.0101,

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. It’s the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.

    I. Policy on Make-up Work

    Incomplete grades will be given in very rare cases; however, they must be approved in advance by the instructor. In general, I follow the policies outlined on the COPH website.

    COPH policy:

    J. Program This Course Supports

    Social Marketing in Public Health Certificate Program

  5. Course Concurrence Information


- if you have questions about any of these fields, please contact or