Graduate Course Proposal Form Submission Detail - PHC6461
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Approved, Permanent Archive
Submission Type: New
Course Change Information (for course changes only):
Comments: 6/1/11; GC approved 6/6/11; to USF system for concurrence 6/23/11; to SCNS 7/1/11. Approved eff 8/1/11
- Department and Contact Information
Tracking Number Date & Time Submitted 2560 2011-04-27 Department College Budget Account Number Community and Family Health PH 6405 Contact Person Phone Carol Bryant 8139746686 firstname.lastname@example.org
- Course Information
Prefix Number Full Title PHC 6461 Advanced Social Marketing Is the course title variable? N Is a permit required for registration? Y Are the credit hours variable? N Is this course repeatable? If repeatable, how many times? 0 Credit Hours Section Type Grading Option 3 C - Class Lecture (Primarily) R - Regular Abbreviated Title (30 characters maximum) Advanced Social Marketing Course Online? Percentage Online O - Online (100% online) 0
PHC 6411 and PHC 6705
This course enables students to use the social marketing framework to analyze public health problems and design program solutions. The course focuses on a managerial perspective to improve organizational efficiency and social design principles.
A. Please briefly explain why it is necessary and/or desirable to add this course.
Needed for program/concentration/certificate change
B. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service?
We anticipate 15 students or more each semester to take the course
C. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times?
Yes, 1 time
D. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.)
10 years experience with social marketing program management and/or desigh
- Other Course Information
Prepare students to:
1. Apply social theories of behavior and social change that to social marketing program design.
2.Use the social marketing framework to analyze public health problems and existing programs that address them.
3.Use the social marketing framework to develop new approaches, or add to existing programs, for specific public health issues.
4.Apply participatory methods to program design.
5.Draft a Positioning Statement that is the core of the social marketing program approach.
6.Apply design thinking principles to social marketing program development.
7. Use social and mobile media in social marketing programs.
8.Conduct a marketing audit of a relevant agency or organization.
9.Develop an action plan for incorporating course ideas and practices into a relevant agency or organization
B. Learning Outcomes
Upon completion of the course, the student will be able to:
1. Identify 7 ideas in social theories of behavior and social change that can be applied in social marketing programs.
2. Use the social marketing framework to analyze public health problems and existing programs that address them.
3. Use the social marketing framework to develop new approaches, or add to existing programs, for specific public health issues.
4. Apply participatory methods to program design.
5. Draft a Positioning Statement that is the core of the social marketing program approach.
6. Identify 7 key elements of design thinking that can be applied to social marketing program development.
7. Identify appropriate opportunities for the use of social and mobile media in social marketing programs.
8. Conduct a marketing audit of a relevant agency or organization.
9. Develop an action plan for incorporating course ideas and practices into a relevant agency or organization
C. Major Topics
Behavior change theories
Market analysis of a public health problem
Development of innovative marketing approaches for specific public health issue
Participatory or co-creation approach to value-creation and program design
Positioning strategy/design principles
Use of social technologies
Action plan development
Hastings, G., Angus, K., & Bryant, C., The Sage Handbook of Social Marketing. Los Angeles, CA: Sage Publications, 2011.
Gillin P. The Secrets of Social Media Marketing. Fresno, CA: Quill Driver Books, 2009.
Lidwell W, Holder K & Butler J. Universal Principles of Design. Beverly, MA: Rockport Publishers, 2003.
Neumeier M. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design. Berkeley, CA: New Riders, 2006.
E. Course Readings, Online Resources, and Other Purchases
Research articles and handouts are provided on Blackboard and noted as required readings. These will be updated each year to reflex new developments in the fields of social marketing, social design, social innovation and behavior change theory.
F. Student Expectations/Requirements and Grading Policy
Integrated theory of change statements: 25 points
Select a social marketing case study for analysis: 5 points
Design and facilitate a co-creation session outside of the class: 25
Submit a marketing audit with recommendations for the case study: 25
Final exam: 20
G. Assignments, Exams and Tests
H. Attendance Policy
Course Attendance at First Class Meeting – Policy for Graduate Students: For structured courses, 6000 and above, the College/Campus Dean will set the first-day class attendance requirement. Check with the College for specific information. This policy is not applicable to courses in the following categories: Educational Outreach, Open University (TV), FEEDS Program, Community Experiential Learning (CEL), Cooperative Education Training, and courses that do not have regularly scheduled meeting days/times (such as, directed reading/research or study, individual research, thesis, dissertation, internship, practica, etc.). Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation – Registration - 4.0101,
Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (http://usfweb2.usf.edu/usfgc/gc_pp/acadaf/gc10-045.htm)
In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. It’s the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.
I. Policy on Make-up Work
Incomplete grades may be given in special cases; however, they must be approved in advance by the instructor. In general, I follow the policy outlined on the COPH website.
COPH policy: http://publichealth.usf.edu/academicaffairs/academic_procedures.html
J. Program This Course Supports
Social Marketing in Public Health Certificate Program
- Course Concurrence Information