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Graduate Course Proposal Form Submission Detail - JOU6503

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Current Status: Approved, Permanent Archive - 2011-04-04
Campus: St Petersburg
Submission Type: New
Course Change Information (for course changes only):
Comments: USF STPT approved; To USF Inst fo rconcurrence. SCNS approved effective 3/1/11. Prefix/number changed from MMC 6xxx to JOU 6503

  1. Department and Contact Information

    Tracking Number Date & Time Submitted
    2436 2010-12-10
    Department College Budget Account Number
    Mass Communications AP 120100
    Contact Person Phone Email
    Mark Walters 7278734544

  2. Course Information

    Prefix Number Full Title
    JOU 6503 Entrepreneurial Journalism

    Is the course title variable? N
    Is a permit required for registration? N
    Are the credit hours variable? N
    Is this course repeatable?
    If repeatable, how many times? 0

    Credit Hours Section Type Grading Option
    3 C - Class Lecture (Primarily) R - Regular
    Abbreviated Title (30 characters maximum)
    Entrepreneurial Journalism
    Course Online? Percentage Online
    O - Online (100% online) 0





    Course Description

    Most future journalists will be independent entrepreneurs. Students will explore how media management and community business leaders collaborate and explore emerging economic models of independent journalists operating in the digital media environment.

  3. Justification

    A. Please briefly explain why it is necessary and/or desirable to add this course.

    Needed to compete with national trends

    B. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service?

    Most journalism schools (let alone the journalism profession) have utterly failed to keep up with the rapid changes in technologies and values that have redefined the field of professional journalism. Retrofitting old approaches to create new understandings and insights has proven insufficient. Entirely new models and approaches to the remade profession are required. This new course will explicitly direct and support students in integrating all these technologies and approaches into an applied work of digital journalism. This course will be part of the essential training for journalists in the digital era.

    C. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times?


    D. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.)

    Practical experience in entrepreneurial journalism is required. This means working at the business end of digital media, especially at the community level. Online teaching experience is also required.

  4. Other Course Information

    A. Objectives

    ● Identify and collectively discuss advantages and disadvantages of various types of media markets

    ● Identify differences between media markets and other types of industry

    ● Build a media business, including business plan, financial packaging and marketing

    ● Understand community platforms and the role of media as a servant to local residents

    ● Write conversational stories to educate the media about the news

    ● Explain differences between news and public relations writing

    B. Learning Outcomes

    ● Define and cultivate ethical business leadership across media markets

    ● Achieve constructive interaction with community leaders and media experts to discuss the market and its evolution to keep pace with information demands

    ● Measure print media stories and their inclusiveness of various cultures

    ● Discuss the impact of media trends on the economy

    C. Major Topics

    ● Media as a Community Partner

    ● Ethics in the Newsroom

    ● Media Support: Paying the Piper

    ● Targeting the Audience

    ● The Power of the Public

    ● Power Roles: A Framework for Strategic Thinking

    ● Diversity in the Newsroom

    ● Economic Community Media Models

    D. Textbooks

    Turow, Joseph (1997). Media Systems & Society: Understanding Industries, Strategies, and Power. Pennsylvania: Longman

    Croteau, David; Hoynes, William (2000). The Business of Media: Corporate Media and the Public Interest. London and New Delhi: Pine Forge Press

    Sohn, Wicks, Lacy, Sylvie (1999). Media Management: A Casebook Approach. Mahwah, New Jersey and London: LEA

    Anderson, Dardenne, and Killenberg (1994). The Conversation of Journalism: Communication, Community, and News. Westport, Connecticut and London: Praeger

    E. Course Readings, Online Resources, and Other Purchases

    Readings from above. Additional purchases will not be required.

    F. Student Expectations/Requirements and Grading Policy

    Students will be required to fully complete all work, which includes online participation, a paper and other assignments. The percentages of each toward the final grade is covered below.

    G. Assignments, Exams and Tests

    ● Write a print media marketing plan for a community small business or non-profit (25%)

    ● Volunteer work at least 10 hours, providing media assistance to a small business or non-profit (20%)

    ● Participation in online discussions (30%)

    ● Write a 10-page paper, double spaced, about media and its impact on a major societal event, using specific events and outcomes. (25%)

    H. Attendance Policy

    First Day online "attendance" is required.

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. Its the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.

    I. Policy on Make-up Work

    Late assignments will not be accepted unless arranged in accordance with university policy on religious observance and other exceptions.

    J. Program This Course Supports

    Journalism and Media Studies

  5. Course Concurrence Information


- if you have questions about any of these fields, please contact or