Graduate Studies Reports Access

Graduate Course Proposal Form Submission Detail - JOU6360
Tracking Number - 2435

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Current Status: Approved, Permanent Archive - 2011-04-04
Campus: St Petersburg
Submission Type: New
Course Change Information (for course changes only):
Comments: USF STPT approved; To USF Inst fo rconcurrence. SCNS approved effective 3/1/11. Prefix/number changed from MMC 6xxx to JOU 6360

Detail Information

  1. Date & Time Submitted: 2010-12-10
  2. Department: Mass Communications
  3. College: AP
  4. Budget Account Number: 120100
  5. Contact Person: Mark Walters
  6. Phone: 7278734544
  7. Email:
  8. Prefix: JOU
  9. Number: 6360
  10. Full Title: Digital Media Technology
  11. Credit Hours: 3
  12. Section Type: C - Class Lecture (Primarily)
  13. Is the course title variable?: N
  14. Is a permit required for registration?: N
  15. Are the credit hours variable?: N
  16. Is this course repeatable?:
  17. If repeatable, how many times?: 0
  18. Abbreviated Title (30 characters maximum): Digital Media Technology
  19. Course Online?: O - Online (100% online)
  20. Percentage Online: 0
  21. Grading Option: R - Regular
  22. Prerequisites: None
  23. Corequisites: None
  24. Course Description: Creating quality online news reports means being a producer. In this course students will hone critical thinking skills while becoming familiar with the digital technologies of modern journalism. This has an exclusive digital focus.

  25. Please briefly explain why it is necessary and/or desirable to add this course: Needed to compete with national trends
  26. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service? Most journalism schools (let alone the journalism profession) have utterly failed to keep up with the rapid changes in technologies and values that have redefined the field of professional journalism. Retrofitting old approaches to create new understandings and insights has proven insufficient. Entirely new models and approaches to the remade profession are required. This new course will explicitly direct and support students in integrating all these technologies and approaches into an applied work of digital journalism. This course will be part of the essential training for journalists in the digital era.
  27. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times? No
  28. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.) Professional experience in new digital online media relating to news organizations, especially in the convergence of various forms of media. Online teaching experience is also required.
  29. Objectives: • TECHNOLOGY: From three to five “big hitter” current technologies used by mobile online journalists, worldwide, will be featured through Web-based experiences, then critiqued by you for communication and advertising effectiveness for both now and for five years into the future.

    • PROFESSIONAL RESEARCH: Comprehensive critiques of digital online components, worldwide, necessary for reporting and publishing along with exploring how effectiveness is measured toward the ends of understanding communication and advertising revenue options. Each critique identifies specific skills and knowledge needed for components such as RSS feeds, blogs, podcasts, videos, audio options, still photos, crowdsourcing, databases, mashups, search engine optimization, etc.

    • EDITING: Work flows for editing digital online media will be critiqued toward the goal of creating a best practices model scaled to news organizations of varied sizes. An overview of still photo, video and audio editing best practices will be covered and measured during hands-on exercises.

    • VISUAL LITERACY: Even digital audio online is often paired with visual components for effective news reports. Visual news reporting and publishing options will be experienced, then critiqued for their effectiveness, worldwide.

  30. Learning Outcomes: This professional Project must show evidence of having met the following competencies: 6) Critical thinking: journal kept on development of professional project from concept to execution will serve as evidence of critical thinking ; 11) technology: implementation of digital technologies in production of final project will serve as evidence that this competency has been achieved; 8) the written dimension of the final project, rather is the form of script writing or reporting, will serve as evidence that this competency has been achieved; 12) all final project must incorporate visual media, as video, photography, lay out of web design, and this will serve as evidence that this competency has been achieved.
  31. Major Topics: Overview of digital online technology and Web-based journalism

    Introduction to production and post-production practices of digital video for online news reports

    Introduction to production and post-production practices of digital audio for online news reports

    Introduction to production and post-production practices of photojournalism for online news reports

  32. Textbooks: Mark Briggs. Journalism Next. $21.95 ISBN: 978-1-60426-560-6

    Available through CQ Press:

    Mark Briggs. Journalism 2.0, How to Survive and Thrive: A Digital Literacy Guide for the Information Age download the PDF

    Associated Press Stylebook, current edition

  33. Course Readings, Online Resources, and Other Purchases: Readings from above. Other purchases not required.
  34. Student Expectations/Requirements and Grading Policy: Written critiques 50%

    Model of best practices report 20%

    Final exam 20%

    Online "attendance" and participation 10%

  35. Assignments, Exams and Tests: Upon completing each major topic section of this course, students will be tested on both the theoretical and practical applications of the respective technologies.
  36. Attendance Policy: First Day online "attendance" is required.

    Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation – Registration - 4.0101,

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. It’s the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.

  37. Policy on Make-up Work: No late assignments will be accepted unless specific arrangements are made in accordance with university guidelines concerning religious observance and other exceptions.
  38. Program This Course Supports: Journalism and Media Studies
  39. Course Concurrence Information: NA

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