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Graduate Course Proposal Form Submission Detail - VIC6310
Tracking Number - 2434

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Current Status: Approved, Permanent Archive - 2011-04-04
Campus: St Petersburg
Submission Type: New
Course Change Information (for course changes only):
Comments: USF STPT approved; To USF Inst fo rconcurrence. SCNS approved effective 3/1/11. Prefix/number changed from MMC 6xxx to VIC 6310

Detail Information

  1. Date & Time Submitted: 2010-12-10
  2. Department: Mass Communications
  3. College: AP
  4. Budget Account Number: 120100
  5. Contact Person: Mark Walters
  6. Phone: 7278734544
  7. Email:
  8. Prefix: VIC
  9. Number: 6310
  10. Full Title: Visual Information Design
  11. Credit Hours: 3
  12. Section Type: C - Class Lecture (Primarily)
  13. Is the course title variable?: N
  14. Is a permit required for registration?: N
  15. Are the credit hours variable?: N
  16. Is this course repeatable?:
  17. If repeatable, how many times?: 0
  18. Abbreviated Title (30 characters maximum): Visual Information Design
  19. Course Online?: O - Online (100% online)
  20. Percentage Online: 0
  21. Grading Option: R - Regular
  22. Prerequisites: None
  23. Corequisites: None
  24. Course Description: This course teaches practical applications of information designs in an exclusively digital media environment. Students learn to create information images in all their forms, from the static to motion graphics, but all for online presentation.

  25. Please briefly explain why it is necessary and/or desirable to add this course: Needed to compete with national trends
  26. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service? Most journalism schools (let alone the journalism profession) have utterly failed to keep up with the rapid changes in technologies and values that have redefined the field of professional journalism. Retrofitting old approaches to create new understandings and insights has proven insufficient. Entirely new models and approaches to the remade profession are required. This new course will explicitly direct and support students in integrating all these technologies and approaches into an applied work of digital journalism. This course will be part of the essential training for journalists in the digital era.
  27. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times? No
  28. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.) Professional experience in new digital media, especially in the convergence of various forms of media. Online teaching experience is also required.
  29. Objectives: Upon completion of this course, students will

    Become familiar with the unique properties of designing information products for the digital media;

    Analyze samples of digital information design from editorial and design perspectives;

    Acquire experience with critical thinking and critiques related to digital information design;

    And develop a sense of professional collaboration in the digital world.

  30. Learning Outcomes: Critical thinking: The student will demonstrate the ability to think critically, creatively and independently when systematically anticipating, identifying, analyzing and resolving ethical, legal, theoretical and other professional problems in visual and information design in an exclusively digital environment.

    Visual communication skills: The student will demonstrate high competency in visual skills as those required by professional journalists in photographing, designing or producing multimedia news reports.

    Technology: Apply tools and technologies appropriate for the communications professions in which they work.

  31. Major Topics: Week 1: Introduction to visual information design

    Week 2: Design principles and procedures (Assignment 1: CD cover)

    Week 3: Digital image editing I

    Week 4: Digital image editing and creation (Assignment 2: Advertisement design)

    Week 5: Typography I

    Week 7: Type as image (Assignment 3: Poster)

    Week 6: Digital page layout I

    Week 7: Digital page layout II (Assignment 4: e-book page/magazine page)

    Week 8: Digital illustration

    Week 9: Digital public relation layout (Assignment 5: web catalog/flier)

    Week 10: Promotional design (Assignment 6: logo)

    Week 11: Information graphics

    Week 12: Charts and tables (Assignment 7: graph)

    Week 13: Interactive information graphics

    Week 14: Digital portfolio

    Week 15: Digital portfolio production (Assignment 8: design portfolio)

  32. Textbooks: Robin Williams. The Non-Designer's Design Book: Design and Typographic Principles for the Visual Novice. Pearson Education
  33. Course Readings, Online Resources, and Other Purchases: Readings from above. No other purchases are required.
  34. Student Expectations/Requirements and Grading Policy: Seven design projects: 70%

    Online critiques: 20%

    e-Portfolio: 10%

  35. Assignments, Exams and Tests: All work graded in this course will be scored equivalent to the following scale: An A means that you have not only done all the work required, but that you have done it with exceptional creativity and enthusiasm. And a D will be given to the work that shows careless preparation, gives evidence of being not well thought through, slapped together just in time to meet a deadline, and is full of spelling, grammar and factual errors. Work that does not meet the requirement or specifications of an assignment earns an F. The instructor reserves the right to offer extra credit.
  36. Attendance Policy: First Day online "attendance" is required.

    Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation Registration - 4.0101,

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. Its the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.

  37. Policy on Make-up Work: Journalists live with deadlines. You must manage your time to complete and submit assignments via the specified submission methods on the specified deadlines. No credit for work submitted after deadline. Special arrangements may be made in accordance with university guidelines regarding religious observance and other specified exceptions.
  38. Program This Course Supports: Journalism and Media Studies
  39. Course Concurrence Information: NA

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