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Graduate Course Proposal Form Submission Detail - HFT6756
Tracking Number - 2324

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Current Status: Approved, Permanent Archive - 2011-04-04
Campus: Sarasota
Submission Type: New
Course Change Information (for course changes only):
Comments: USF-SM Academic Prog Comm. Approved 4/8/10; USFSM Acad Council Approved 4/20/10. To USF System for Concurrence 2/2/11; to SCNS for approval 2/10/11. SCNS approved effective 3/24/11. Number changed from 6256 to 6756. posted in banner

Detail Information

  1. Date & Time Submitted: 2010-03-31
  2. Department:
  3. College:
  4. Budget Account Number: 380600
  5. Contact Person: Jay R. Schrock
  6. Phone: 24617
  7. Email:
  8. Prefix: HFT
  9. Number: 6756
  10. Full Title: Graduate Seminar in Convention and Exhibition Mgmt.
  11. Credit Hours: 3
  12. Section Type: C - Class Lecture (Primarily)
  13. Is the course title variable?: N
  14. Is a permit required for registration?: N
  15. Are the credit hours variable?: N
  16. Is this course repeatable?:
  17. If repeatable, how many times?: 0
  18. Abbreviated Title (30 characters maximum): Grad Seminar in Conv & Exhibit
  19. Course Online?: C - Face-to-face (0% online)
  20. Percentage Online: 0
  21. Grading Option: R - Regular
  22. Prerequisites:
  23. Corequisites:
  24. Course Description: This seminar course allows students to apply the principles of management, analysis, and planning that they have learned in their prior required coursework to issues in convention and exhibition management.

  25. Please briefly explain why it is necessary and/or desirable to add this course: Needed for new program/concentration/certificate
  26. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service? This course is part of the MS in Hospitality Mgmt. With the rapidly expanding hospitality business in Florida, nationally and internationally there is a need for expanded education of industry leaders so that they can meet the needs of this rapidly expanding and changing environment. Advanced educational opportunities are critical to the growth of the industry. One U.S. Company is planning on opening 3,000 stores (restaurants) in China alone. This type of growth across the entire industry will require a different and better educated individual. There will be a need for managers that not only can manage one facet of the business but make strategic decisions in planning, acquisition, internet development and training that are not product centered, but demand centered and service centered.
  27. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times? No
  28. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.) PhD in Hospitality or related areas
  29. Objectives: 1. To formulate new ways of assessing success and failure.

    2. To solve difficult management situations.

    3. To use qualitative and quantitative tools to analyze Convention and Exhibition Management trends

    4. To master critical thinking techniques in Convention and Exhibition Management.

    5. The planning process for convention and exhibition

    6. To understanding the complexities of rapid growth and organization control for smaller exhibits and exhibitions in smaller metropolitan areas.

    7. How to use information technology.

    8. The professional management and club membership relationship.

    9. The design and implementation of convention and exhibition services.

    10. Current practices in convention management.

    11. Critically analyze financial plans for the development convention facilities.

    12. To understand the complexities of sustained growth and delivery of convention services.

  30. Learning Outcomes: 1) The student will be able to develop ways of accessing success of the convention business

    2) Student will understand and assess current processes in the exhibition and convention business and make the most beneficial choices for their operation.

    3) They will be able to design, implement and assess the viability of alternative convention and exhibition services

    4) The student will be able to assess the marketing plan, financial statements and long term plan to derive the best possible outcome of their convention and exhibition facility

  31. Major Topics: Convention mgmt., Exhibit mgmt., Alternative Convention and Exhibit Design, Marketing Plans, Financial Statements, etc.


    Class 1 Course Introduction

    Class 2 Multi-Unit Venture Planning

    Class 3 Convention and Exhibition field trip

    Class 4 Financing the New Concept

    Class 5 CVB interaction

    Class 6 Growth & Organizational Control

    Class 7 Role of the TDC in the Development of Convention & Exhibits in a public forum

    Class 8 Control & Information Technology

    Class 9 The Management and Membership Relationship

    Class 10 Tax payers and the Convention and Exhibition Management Business

    Class 11 Management & Human Resource

    International Growth:

    Class 12 Hotel, Casinos and Resorts Convention and Exhibition Business

    Class 13 Private vs. Public

    Special Topics&Issues:

    Class 14 Meet with CVB board members

    Class 15 Report presentation and discussion

    Class 16 continue Report presentation and discussion

  32. Textbooks: A Case Study Packet will be required. Time sensitive and related materials will also be provided in a semester reading packet.
  33. Course Readings, Online Resources, and Other Purchases:
  34. Student Expectations/Requirements and Grading Policy: Grading:

    Case Submissions (10 @ 50 points each) 500 points

    Discussion Leadership 200 points

    Convention Services reaction paper 500 points

    Class Participation 500 points

    Peer Evaluation 100 points

  35. Assignments, Exams and Tests: Deadlines: Assignments are due by the end of the designated class period. Late assignments will lose 10% per day past the due date.


    Open discussion of the topics as outlined (interactive case analysis sessions) will be used in a seminar format. Students should expect to explain material and relevant examples from readings and outside study during class periods.

  36. Attendance Policy: Course Attendance at First Class Meeting Policy for Graduate Students: For structured courses, 6000 and above, the College/Campus Dean will set the first-day class attendance requirement. Check with the College for specific information. This policy is not applicable to courses in the following categories: Educational Outreach, Open University (TV), FEEDS Program, Community Experiential Learning (CEL), Cooperative Education Training, and courses that do not have regularly scheduled meeting days/times (such as, directed reading/research or study, individual research, thesis, dissertation, internship, practica, etc.). Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation Registration - 4.0101,

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. Its the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.

  37. Policy on Make-up Work:
  38. Program This Course Supports: MS in Hospitality Management
  39. Course Concurrence Information:

- if you have questions about any of these fields, please contact or