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Graduate Course Proposal Form Submission Detail - HFT6259
Tracking Number - 2321

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Current Status: Approved, Permanent Archive - 2011-04-04
Campus: Sarasota
Submission Type: New
Course Change Information (for course changes only):
Comments: USF-SM Academic Prog Comm. Approved 4/8/10; USFSM Acad Council Approved 4/20/10. To USF System for Concurrence 2/2/11; to SCNS for approval 2/10/11. SCNS approved effective 3/24/11. posted in banner

Detail Information

  1. Date & Time Submitted: 2010-03-31
  2. Department:
  3. College:
  4. Budget Account Number: 380600
  5. Contact Person: Jay R. Schrock
  6. Phone: 24617
  7. Email:
  8. Prefix: HFT
  9. Number: 6259
  10. Full Title: Graduate Seminar in Lodging Management
  11. Credit Hours: 3
  12. Section Type: C - Class Lecture (Primarily)
  13. Is the course title variable?: N
  14. Is a permit required for registration?: N
  15. Are the credit hours variable?: N
  16. Is this course repeatable?:
  17. If repeatable, how many times?: 0
  18. Abbreviated Title (30 characters maximum): Graduate Seminar - Lodging mgt
  19. Course Online?: C - Face-to-face (0% online)
  20. Percentage Online: 0
  21. Grading Option: R - Regular
  22. Prerequisites:
  23. Corequisites:
  24. Course Description: This seminar course allows students to apply the principles of management, analysis, and planning that they have learned in their prior required coursework to issues in multi-unit restaurant and foodservice operations.

  25. Please briefly explain why it is necessary and/or desirable to add this course: Needed for new program/concentration/certificate
  26. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service? This course is part of the MS in Hospitality Mgmt. With the rapidly expanding hospitality business in Florida, nationally and internationally there is a need for expanded education of industry leaders so that they can meet the needs of this rapidly expanding and changing environment. Advanced educational opportunities are critical to the growth of the industry. One U.S. Company is planning on opening 3,000 stores (restaurants) in China alone. This type of growth across the entire industry will require a different and better educated individual. There will be a need for managers that not only can manage one facet of the business but make strategic decisions in planning, acquisition, internet development and training that are not product centered, but demand centered and service centered.
  27. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times? No
  28. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.) PhD in Hospitality or related areas.
  29. Objectives: 1. To learn about the conditions that surround changing an organization’s culture.

    2. To learn about the linkage between satisfaction programs and organizational performance.

    3. To learn about the relationship between the introduction of technology and organizational performance.

    4. To understand the conditions and issues that surround loyalty programs.

    5. To understand conditions that surround positioning of lodging products.

    6. To understand conditions that surround mergers.

    7. To understand conditions that surround human resource management, organizational behavior, and service management.

    8. To understand common financial metrics used with lodging operations.

    9. To understand conditions that surround marketing strategies relative to lodging organizations.

    10. To understand the mechanics of conducting a SWOT analysis within a lodging context.

  30. Learning Outcomes: Student will know Lodging programs, products, culture, technology and organization, mergers, HR, marketing and financial metrics.
  31. Major Topics: COURSE TOPICS:

    Class 1 Course Introduction

    Class 2 Wyndham International: High Tech high Touch

    Class 3 Astor Park

    Class 4

    Class 5 Four Seasons

    Class 6 Sino Land

    Class 7 Hilton Honors

    Class 8 EXAM

    Class 9 Joie de Vivre Hotels

    Class 10 Phuket Beach Hotel

    Class 11 Kimpton Hotel Group

    Class 12 Balanced Scorecard

    Class 13 Orient Express

    Class 14 Changing a Culture of Face Time

    Class 15 presentation

    Class 16 presentation and final

  32. Textbooks: Assorted cases will be used from Harvard Business publishing. You can order your cases from Harvard Business School Online at hittp://
  33. Course Readings, Online Resources, and Other Purchases:
  34. Student Expectations/Requirements and Grading Policy: MEASURING ACHIEVEMENT:


    Case Submissions (10 @ 50 points each) 500 points

    Discussion Leadership 200 points

    Class Participation 500 points

    Peer Evaluation 100 points

  35. Assignments, Exams and Tests: ASSIGNMENTS & QUALITY EXPECTATIONS:

    • A quality presentation and overall superior excellence is expected in class.

    • All written assignments are to be Typed/Word Processed. There will be eight drafts assigned throughout this course at the discretion of the instructor. You will given the guidelines for each standards manual draft assignment at least two weeks in advance.

    • There will be no exceptions given for due dates not honored.

    • Quizzes can follow each discussion.

  36. Attendance Policy: Course Attendance at First Class Meeting – Policy for Graduate Students: For structured courses, 6000 and above, the College/Campus Dean will set the first-day class attendance requirement. Check with the College for specific information. This policy is not applicable to courses in the following categories: Educational Outreach, Open University (TV), FEEDS Program, Community Experiential Learning (CEL), Cooperative Education Training, and courses that do not have regularly scheduled meeting days/times (such as, directed reading/research or study, individual research, thesis, dissertation, internship, practica, etc.). Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation – Registration - 4.0101,

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. It’s the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.

  37. Policy on Make-up Work:
  38. Program This Course Supports: MS in Hospitality Management
  39. Course Concurrence Information:

- if you have questions about any of these fields, please contact or