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Graduate Course Proposal Form Submission Detail - HFT6586
Tracking Number - 2319

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Current Status: Approved, Permanent Archive - 2011-03-11
Campus: Sarasota
Submission Type: New
Course Change Information (for course changes only):
Comments: USF-SM Academic Prog Comm. Approved 4/8/10; USFSM Acad Council Approved 4/20/10. To USF System for Concurrence 2/2/11; to SCNS for approval 2/10/11. SCNS approved. Effective 3/24/11. Posted in banner

Detail Information

  1. Date & Time Submitted: 2010-03-31
  2. Department:
  3. College:
  4. Budget Account Number: 380600
  5. Contact Person: Jay R. Schrock
  6. Phone: 24617
  7. Email:
  8. Prefix: HFT
  9. Number: 6586
  10. Full Title: Research Methods for Hospitality & Tourism
  11. Credit Hours: 3
  12. Section Type: C - Class Lecture (Primarily)
  13. Is the course title variable?: N
  14. Is a permit required for registration?: N
  15. Are the credit hours variable?: N
  16. Is this course repeatable?:
  17. If repeatable, how many times?: 0
  18. Abbreviated Title (30 characters maximum): Research Methods for Hos
  19. Course Online?: C - Face-to-face (0% online)
  20. Percentage Online: 0
  21. Grading Option: R - Regular
  22. Prerequisites:
  23. Corequisites:
  24. Course Description: The objective of this course is to learn development of hospitality research projects with respect to characteristics of the hospitality industry.

  25. Please briefly explain why it is necessary and/or desirable to add this course: Needed for new program/concentration/certificate
  26. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service? This course is part of the MS in Hospitality Mgmt. With the rapidly expanding hospitality business in Florida, nationally and internationally there is a need for expanded education of industry leaders so that they can meet the needs of this rapidly expanding and changing environment. Advanced educational opportunities are critical to the growth of the industry. One U.S. Company is planning on opening 3,000 stores (restaurants) in China alone. This type of growth across the entire industry will require a different and better educated individual. There will be a need for managers that not only can manage one facet of the business but make strategic decisions in planning, acquisition, internet development and training that are not product centered, but demand centered and service centered.
  27. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times? No
  28. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.) PhD in Hospitality or related areas
  29. Objectives: 1. Determine valuable hospitality research topics.

    2. List the main research databases and scholarly journals that exist in the hospitality management field.

    3. Describe major research approaches that are common in the hospitality industry.

    4. Analyze a variety of data collection techniques.

    5. Critique published hospitality projects.

    6. Develop proper citation skills based on the standards that are utilized in the hospitality management field.

    7. Become familiar with basic SPSS functions.

  30. Learning Outcomes: Students will be able to know about all of the course objectives. Over the period of this course, besides general lecture, students will have to complete several written critiques on hospitality articles. Those critiques will include but are not limited to discussions on methodology and analyzing utilized statistical procedures.

    Students also have to select a topic of their interest related to either hotels, or restaurants or other hospitality establishments and be able to conduct their own mini research project. The project should have an up-to-date literature review, adequately developed methodology, well-presented results and recommendations for future research.

  31. Major Topics: Academic Reading

    Literature Review Skills

    Academic Journals in Hospitality and Tourism

    Different Research Approaches

    Data Collection and Sampling Techniques

    Examples of Studies in Hospitality and Tourism

    Conducting the Field Work

    APA style

    Basic SPSS Statistical Functions

    The Research Design

    Basic Statistical Techniques

    Report Preparation

  32. Textbooks: Planning Research in Hospitality & Tourism, L. Altinay and A. Paraskevas, Elseveir, ISBN: 978-0-7506-8110-0
  33. Course Readings, Online Resources, and Other Purchases:
  34. Student Expectations/Requirements and Grading Policy: Grading Policy:

    Dates of Scheduled Exams:


    Class Attendance and Participation: 25%

    Assignments: 25 %

    Class Group Report: 25%

    Case Studies 25%

    TOTAL 100%

    Attendance Policy: Missed classes and late assignments will be a 1% reduction in your overall grade for each occurrence.

  35. Assignments, Exams and Tests: Go by semester calendar
  36. Attendance Policy: Course Attendance at First Class Meeting Policy for Graduate Students: For structured courses, 6000 and above, the College/Campus Dean will set the first-day class attendance requirement. Check with the College for specific information. This policy is not applicable to courses in the following categories: Educational Outreach, Open University (TV), FEEDS Program, Community Experiential Learning (CEL), Cooperative Education Training, and courses that do not have regularly scheduled meeting days/times (such as, directed reading/research or study, individual research, thesis, dissertation, internship, practica, etc.). Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation Registration - 4.0101,

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. Its the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.

  37. Policy on Make-up Work:
  38. Program This Course Supports: MS in Hospitality Management
  39. Course Concurrence Information:

- if you have questions about any of these fields, please contact or