Graduate Studies Reports Access

Graduate Course Proposal Form Submission Detail - ENC6422
Tracking Number - 2230

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Current Status: Approved, Permanent Archive - 2010-08-10
Campus: Tampa
Submission Type: New
Course Change Information (for course changes only):
Comments: Approved by College 5/7/10; GC approved 5/17/10; needs credit hours confirmed then may be sent to SCNS. Confirmed 6/28/10; SCNS liaison notified 7/2/10. SCNS approved. Effective 8/1/10. posted in banner

Detail Information

  1. Date & Time Submitted: 2009-11-04
  2. Department: English
  3. College: AS
  4. Budget Account Number: 122300
  5. Contact Person: Dr. Alma G Bryant
  6. Phone: 9749467
  7. Email:
  8. Prefix: ENC
  9. Number: 6422
  10. Full Title: New media production
  11. Credit Hours: 3
  12. Section Type: C - Class Lecture (Primarily)
  13. Is the course title variable?: N
  14. Is a permit required for registration?: N
  15. Are the credit hours variable?: N
  16. Is this course repeatable?:
  17. If repeatable, how many times?: 0
  18. Abbreviated Title (30 characters maximum): New media production
  19. Course Online?: C - Face-to-face (0% online)
  20. Percentage Online: 0
  21. Grading Option: R - Regular
  22. Prerequisites:
  23. Corequisites:
  24. Course Description: Beyond familiarity with the ethical and epistemological implications of new media, 21st century rhetoricians require knowledge of new media communicative tools and techniques. They include html, css, javascript,blogging, podcasting, vblogging,and Flash.

  25. Please briefly explain why it is necessary and/or desirable to add this course: Needed for program/concentration/certificate change
  26. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service? A. In order to be marketable, our graduates need to be familiar with new media composition and open to incorporating such composition into their pedagogy. This course provides an opportunity for them to become proficient with several complicated yet powerful new media and social networking tools.

    B. The exact technologies covered in the course will change every semester based on current trends. However, we expect the core content on the course will focus on broadcast technologies. Furthermore, students will be exposed to new media theory to reflect on whether/how these technologies refigure the discipline of Rhetoric and Composition.

    C. This course will be an elective open to all students.

    D. This course has not been offered as a special topics course.

    E. This course will be offered sporadically

    F. This course is a new course and will not replace or modify any existing course.

  27. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times? No
  28. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.) Instructors would require proficiency with new media communicative technologies and familiarity with visual rhetoric and new media theory. Instructors would also need to have experience teaching with new media tools.
  29. Objectives: a. Review relevant contemporary new media theory, including but not limited to Jay David Bolter and Richard Gruskin, Mark Hansen, Paul E. Miller, and Gregory Ulmer in the context of practical application

    b. Review relevant 20th century critical, cultural, and rhetorical theory on the development of new media, including but not limited to Benjamin, Deleuze, McLuhan, and the French Situationalists.

    c. Familiarize themselves with genre conventions of new media communications and visual rhetoric

    d. Understand the theoretical underpinnings of new media theory and its impact upon their discipline, research and teaching

  30. Learning Outcomes: a. Gain proficiency composing with a variety of new media softwares

    b. Gain confidence presenting material to peers

    c. Gain experience responding to work of peers

    d. Demonstrate an ability to incorporate difficult theoretical material into practice

  31. Major Topics: a. Critical Reading

    b. Writing

    c. Presentation

  32. Textbooks: a. Bourne, Jennie and Dave Burstein. Web Video: Making it Great, Getting it Noticed. PeachPit Press. (or other suitable Web Video introduction)

    b. Deleuze, Gilles. Cinema 1: Movement-Image

    c. Shupe, Rich and Robert Hoekman, Jr. Flash 8: Projects for Learning Animation and Interactivty. (or other suitable Flash introduction)

    d. Situationalist International Anthology.

    e. Ulmer, Gregory. Electronics Monuments.

  33. Course Readings, Online Resources, and Other Purchases: Bourne, Jennie and Dave Burstein. Web Video: Making it Great, Getting it

    Noticed. PeachPit Press. (or other suitable Web Video introduction)

    Deleuze, Gilles. Cinema 1: Movement-Image.

    Miller, Paul E. Rhythm Science.

    Shupe, Rich and Robert Hoekman, Jr. Flash 8: Projects for Learning Animation

    and Interactivty. (or other suitable Flash introduction)

    Situationalist International Anthology (available for free online).

    Ulmer, Gregory. Electronics Monuments.

    Other materials will be provided through coursepack.

  34. Student Expectations/Requirements and Grading Policy: 1. Students will be asked to create a YouTube channel to share their videos online. Videos can be set to private rather than public.

    2. I will ask you to purchase a three-ring binder. Please print all digital course readings for class.

    Grades will be calculated as follows:

    Poetry Online: 5%

    Video Blogs: 50%

    Flash Prospectus: 10%

    Flash Project: 20%

    Instructor Evaluation: 10%

    NOTE: Instructor evaluation concerns class participatin and preparation along with student ingenuity and effort (measured through visits to office hours, preparing rough drafts prior to due dates, and exploring secondary sources to help clarify difficulties.)

  35. Assignments, Exams and Tests: Over the course of the semester, students will compose:

    1. Poetry Podcasts

    To familiarize themselves with audio recording technology and audio editing software, students will record a performance of 100 lines of poerty (one longer poem or several shorter poems).

    2. Maintaining a Video Blog

    Students will conceptualize, produce, and publish a video blog (VBLog). They will be required to make 8 posts of at least three minutes over a period of 12 weeks. Students will explore several popular VBLogs to determine the style and purpose of their broadcasts.

    3. Flash Dérive

    To help students learn some of the basic components of Flash programming, students will construct a dérive (as defined by Guy Debord and the Situationalists) of a space around campus in the form of a flash slideshow presentation.

    4. Flash Electronic Monument

    The most intense course project calls for students to propose, design, and execute an electronic monument (as described by new media theorist Gregory Ulmer). Students will have 10 weeks to develop their skills with Flash.

  36. Attendance Policy: Course Attendance at First Class Meeting – Policy for Graduate Students: For structured courses, 6000 and above, the College/Campus Dean will set the first-day class attendance requirement. Check with the College for specific information. This policy is not applicable to courses in the following categories: Educational Outreach, Open University (TV), FEEDS Program, Community Experiential Learning (CEL), Cooperative Education Training, and courses that do not have regularly scheduled meeting days/times (such as, directed reading/research or study, individual research, thesis, dissertation, internship, practica, etc.). Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation – Registration - 4.0101,

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. It’s the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.

  37. Policy on Make-up Work: Of course, given the workshop format of this class, consistent attendance is requisite. However, I recognize that life happens, and thus will excuse you from one class session this semester. If you develop a serious medical condition that will force you to miss more time, please notify me immediately so that we can make other arrangements.
  38. Program This Course Supports: M.A. in Rhetoric and Composition
  39. Course Concurrence Information: Ph.D. in Rhetoric and Composition

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