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Graduate Course Proposal Form Submission Detail - ENT6606
Tracking Number - 2210

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Current Status: Approved, Permanent Archive - 2010-04-06
Campus: Tampa
Submission Type: New
Course Change Information (for course changes only):
Comments: GC approved 9/18; sent to USF SCNS Office 10/12/09; SCNS approved 10/27/09, effective 1/2010.

Detail Information

  1. Date & Time Submitted: 2009-10-12
  2. Department:
  3. College: BA
  4. Budget Account Number: 140600 10000 BA0056
  5. Contact Person: Sean Lux
  6. Phone: 47820
  7. Email:
  8. Prefix: ENT
  9. Number: 6606
  10. Full Title: New Product Development
  11. Credit Hours: 3
  12. Section Type: C - Class Lecture (Primarily)
  13. Is the course title variable?: N
  14. Is a permit required for registration?: Y
  15. Are the credit hours variable?: N
  16. Is this course repeatable?:
  17. If repeatable, how many times?: 0
  18. Abbreviated Title (30 characters maximum): Product Development
  19. Course Online?: -
  20. Percentage Online: 0
  21. Grading Option: R - Regular
  22. Prerequisites: None
  23. Corequisites: None
  24. Course Description: This course is designed to prepare both business and engineering students to contribute to the development of strategies and tasks relevant to new product introductions. The skills developed wil lenable students to analyze and develop product strategies.

  25. Please briefly explain why it is necessary and/or desirable to add this course: Replacing Selected Topics with Permanent number; already listed in program
  26. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service? Required for MS in EAT students; elective for MBA students
  27. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times? Yes, 3 or more times
  28. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.) Terminal degree in business discipline or engineering and/or sciences with four years relevant work experience.
  29. Objectives: Students will:

    1. develop techniques for improving new product development processes to maximize the likelihood of success.

    2. enhance their problem solving skills and ability to think analytically.

    3. strengthen their general management skills including the ability to deal with ambiguity, work collaboratively, and communicate effectively.

  30. Learning Outcomes: Students should be able to take a new product from concept to prototyping after completing the course. Learning outcomes are assessed by having outside professionals attend the final student team presentations and provide feedback on the viability and likelihood of the product's market success.
  31. Major Topics: Brainstorming for innovation

    Product development process


  32. Textbooks: White, M.A., Brutom, G.D. The Management of Technology and Innovation: A Strategic Approach. Mason, Ohio: Thompson Southwestern. ISBN Number 0-324-14497-0

    Casebook for the course available at Pro-Copy

  33. Course Readings, Online Resources, and Other Purchases:
  34. Student Expectations/Requirements and Grading Policy:
  35. Assignments, Exams and Tests:
  36. Attendance Policy: Course Attendance at First Class Meeting Policy for Graduate Students: For structured courses, 6000 and above, the College/Campus Dean will set the first-day class attendance requirement. Check with the College for specific information. This policy is not applicable to courses in the following categories: Educational Outreach, Open University (TV), FEEDS Program, Community Experiential Learning (CEL), Cooperative Education Training, and courses that do not have regularly scheduled meeting days/times (such as, directed reading/research or study, individual research, thesis, dissertation, internship, practica, etc.). Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation Registration - 4.0101,

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (

  37. Policy on Make-up Work:
  38. Program This Course Supports: MS in Entrepreneurship
  39. Course Concurrence Information: Grad Certificate; MBA

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