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Graduate Course Proposal Form Submission Detail - EIN6392
Tracking Number - 2129

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Current Status: Approved, Permanent Archive - 2011-05-10
Campus: Tampa
Submission Type: New
Course Change Information (for course changes only):
Comments: to GC 5/17/10; pending progfit information; confirm elective 6/22/10. ; To GC - lrng objectives revised; confirmed 2/15/11. GC approved 2/21/11; USF System notification 3/11/11; to SCNS 3/17/11. App Eff 5/1/11. Nmb 6391 Appr 6392. posted in banner


Detail Information

  1. Date & Time Submitted: 2009-05-05
  2. Department: Industrial and Management Systems
  3. College: EN
  4. Budget Account Number: 210300000
  5. Contact Person: Kingsley A. Reeves, Jr.
  6. Phone: 8139743352
  7. Email: reeves@eng.usf.edu
  8. Prefix: EIN
  9. Number: 6392
  10. Full Title: New Product Development
  11. Credit Hours: 3
  12. Section Type: C - Class Lecture (Primarily)
  13. Is the course title variable?: N
  14. Is a permit required for registration?: N
  15. Are the credit hours variable?: N
  16. Is this course repeatable?:
  17. If repeatable, how many times?: 0
  18. Abbreviated Title (30 characters maximum): New Product Development
  19. Course Online?: -
  20. Percentage Online:
  21. Grading Option: R - Regular
  22. Prerequisites: None
  23. Corequisites: None
  24. Course Description: Course focused on various aspects of the new product development process including market sizing, concept testing, financing, and protecting intellectual property.

  25. Please briefly explain why it is necessary and/or desirable to add this course: This course has been taught four times with a temporary course number with excellent feedback from students. The course is now being expanded to include a physical design project utilizing the department's manufacturing lab, which is focused on servicing
  26. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service? This course will service the colleges of engineering and business. The latter will be serviced primarily through the entrepreneurship program. The course was enrolled to capacity last term with over 50 students. These enrollment numbers are a testament to the need for engineering students to develop their product development skills and business acumen.
  27. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times? Yes, four times.
  28. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.) This course has been co-taught in the past with one engineering professor (with some manufacturing and product development experience) and a business school professor. Instructors for the course should have knowledge of the following:

    1) manufacturing processes

    2) intellectual property rights

    3) case study method of instruction

    4) product development experience

  29. Objectives: T1. Students will develop techniques for improving new product development processes to maximize the likelihood of success. 2. Students will enhance their problem solving skills and ability to think analytically. 3. Students will strengthen their general management skills including the ability to deal with ambiguity, work collaboratively, and communicate effectively.
  30. Learning Outcomes: 1. Students will develop techniques for improving new product development processes to maximize the likelihood of success.

    2. Students will enhance their problem solving skills and ability to think analytically.

    3. Students will strengthen their general management skills including the ability to deal with ambiguity, work collaboratively, and communicate effectively.

  31. Major Topics: Major topics covered include the following: sources of innovation, opportunity recognition and identification of customer wants, market sizing, concept testing, product specifications, industrial design, prototyping, organizing for innovation, managing the new product development process, managing new product development teams, leadership and ethics, timing of entry, collaborative and sourcing strategies, financing resources and managing cash flow, and protecting intellectual property.
  32. Textbooks: Ulrich, K.T., Eppinger, S.D., 2004. Product Design and Development, 3rd Edition. New York, NY: McGraw-Hill/Irwin.

    Various cases from Harvard Business School Press.

  33. Course Readings, Online Resources, and Other Purchases:
  34. Student Expectations/Requirements and Grading Policy:
  35. Assignments, Exams and Tests:
  36. Attendance Policy:
  37. Policy on Make-up Work:
  38. Program This Course Supports:
  39. Course Concurrence Information:


- if you have questions about any of these fields, please contact chinescobb@grad.usf.edu or joe@grad.usf.edu.