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Graduate Course Proposal Form Submission Detail - SYP6425
Tracking Number - 2056

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Current Status: Approved, Permanent Archive - 2004-03-18
Submission Type:
Course Change Information (for course changes only):

Detail Information

  1. Date & Time Submitted: 2003-06-03
  2. Department: Sociology
  3. College: AS
  4. Budget Account Number: 0-1263-000
  5. Contact Person: Maralee Mayberry
  6. Phone: 42241
  7. Email:
  8. Prefix: SYP
  9. Number: 6425
  10. Full Title: Sociology of Consumer Culture
  11. Credit Hours: 3
  12. Section Type: C - Class Lecture (Primarily)
  13. Is the course title variable?: N
  14. Is a permit required for registration?: N
  15. Are the credit hours variable?: N
  16. Is this course repeatable?:
  17. If repeatable, how many times?: 0
  18. Abbreviated Title (30 characters maximum): Sociology of Consumer Culture
  19. Course Online?: -
  20. Percentage Online:
  21. Grading Option: R - Regular
  22. Prerequisites: GS or Department Approval
  23. Corequisites:
  24. Course Description: This course critically examines the key theories and analyses of American consumerism with special attention to inequalities of race, class, and gender.

  25. Please briefly explain why it is necessary and/or desirable to add this course: We anticipate offering this graduate course on a regular basis. It is an exciting new area in sociology and, as a special topics course, it has generated much excitement among graduate students in sociology as well as other disciplines. It links well to
  26. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service? Offered as a special topics course, it enrolled to capacity. Graduate students would like to see it offered on a regular basis. In particular, the course will serve grradauate students in communications, mass comunications, psychology, and women's studies.
  27. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times? Yes, 1 time.
  28. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.) Ph.D. in sociology with teaching and research expertise in consumer culture and/or cultural studies.
  29. Objectives: (1) Gain a critical understanding of the cross-disciplinary literature on consumer culture, with a focus on its relation to race, class, and gender inequality.

    (2) In-depth exploration of the primary sociological theories of consumerism.

    (3) Pursue specialized research on a topic of particular interest to the student that connects with research on consumer culture.

  30. Learning Outcomes: (1) Demonstrate expanded library research skills through a tutuorial session in the library and through individualized feedback on the researdch process while writing the research paper.

    (2) Develop and utilize creative and critical thinking skills in the completion of a group project, cooperating with several classmates.

    (3) Develop and use analytical skills in classroom discussions and in critical essays as required by the two exams.

  31. Major Topics: (1)Classical critiques of consumerism

    (2)Advertising and the coolhunt

    (3)Major consumer culture theories

    (4)Women consumers and governmentality

    (5) Race, sexality, and rebellion in consumer culture

    (6) Purchasing power and toy theory

  32. Textbooks: (1)The Consumer Society Reader (Schor and Holt, 2000)

    (2)The Theming of America: American Dreams, Media, Fantasies, and Themed Environments (Gottdiener, 2001)

    (3)Purchasing Power: Black Kids and American Consumer Culture (Chin, 2001)

  33. Course Readings, Online Resources, and Other Purchases:
  34. Student Expectations/Requirements and Grading Policy:
  35. Assignments, Exams and Tests:
  36. Attendance Policy:
  37. Policy on Make-up Work:
  38. Program This Course Supports:
  39. Course Concurrence Information:

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