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Graduate Course Proposal Form Submission Detail - SYP6425

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Current Status: Approved, Permanent Archive - 2004-03-18
Submission Type:
Course Change Information (for course changes only):

  1. Department and Contact Information

    Tracking Number Date & Time Submitted
    2056 2003-06-03
    Department College Budget Account Number
    Sociology AS 0-1263-000
    Contact Person Phone Email
    Maralee Mayberry 42241

  2. Course Information

    Prefix Number Full Title
    SYP 6425 Sociology of Consumer Culture

    Is the course title variable? N
    Is a permit required for registration? N
    Are the credit hours variable? N
    Is this course repeatable?
    If repeatable, how many times? 0

    Credit Hours Section Type Grading Option
    3 C - Class Lecture (Primarily) R - Regular
    Abbreviated Title (30 characters maximum)
    Sociology of Consumer Culture
    Course Online? Percentage Online


    GS or Department Approval


    Course Description

    This course critically examines the key theories and analyses of American consumerism with special attention to inequalities of race, class, and gender.

  3. Justification

    A. Please briefly explain why it is necessary and/or desirable to add this course.

    We anticipate offering this graduate course on a regular basis. It is an exciting new area in sociology and, as a special topics course, it has generated much excitement among graduate students in sociology as well as other disciplines. It links well to

    B. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service?

    Offered as a special topics course, it enrolled to capacity. Graduate students would like to see it offered on a regular basis. In particular, the course will serve grradauate students in communications, mass comunications, psychology, and women's studies.

    C. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times?

    Yes, 1 time.

    D. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.)

    Ph.D. in sociology with teaching and research expertise in consumer culture and/or cultural studies.

  4. Other Course Information

    A. Objectives

    (1) Gain a critical understanding of the cross-disciplinary literature on consumer culture, with a focus on its relation to race, class, and gender inequality.

    (2) In-depth exploration of the primary sociological theories of consumerism.

    (3) Pursue specialized research on a topic of particular interest to the student that connects with research on consumer culture.

    B. Learning Outcomes

    (1) Demonstrate expanded library research skills through a tutuorial session in the library and through individualized feedback on the researdch process while writing the research paper.

    (2) Develop and utilize creative and critical thinking skills in the completion of a group project, cooperating with several classmates.

    (3) Develop and use analytical skills in classroom discussions and in critical essays as required by the two exams.

    C. Major Topics

    (1)Classical critiques of consumerism

    (2)Advertising and the coolhunt

    (3)Major consumer culture theories

    (4)Women consumers and governmentality

    (5) Race, sexality, and rebellion in consumer culture

    (6) Purchasing power and toy theory

    D. Textbooks

    (1)The Consumer Society Reader (Schor and Holt, 2000)

    (2)The Theming of America: American Dreams, Media, Fantasies, and Themed Environments (Gottdiener, 2001)

    (3)Purchasing Power: Black Kids and American Consumer Culture (Chin, 2001)

    E. Course Readings, Online Resources, and Other Purchases

    F. Student Expectations/Requirements and Grading Policy

    G. Assignments, Exams and Tests

    H. Attendance Policy

    I. Policy on Make-up Work

    J. Program This Course Supports

  5. Course Concurrence Information

- if you have questions about any of these fields, please contact or