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Graduate Course Proposal Form Submission Detail - PUR5550
Tracking Number - 1920

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Current Status: Approved, Permanent Archive - 2005-01-10
Submission Type:
Course Change Information (for course changes only):

Detail Information

  1. Date & Time Submitted: 2004-05-25
  2. Department: COM
  3. College: AS
  4. Budget Account Number: 124700000
  5. Contact Person: Kenneth Killebrew
  6. Phone: 9746795
  7. Email:
  8. Prefix: PUR
  9. Number: 5550
  10. Full Title: Introduction to Public Relations Theory and Resear
  11. Credit Hours: 3
  12. Section Type: C - Class Lecture (Primarily)
  13. Is the course title variable?: N
  14. Is a permit required for registration?: Y
  15. Are the credit hours variable?: N
  16. Is this course repeatable?:
  17. If repeatable, how many times?: 0
  18. Abbreviated Title (30 characters maximum): Intro to Public Relations Res.
  19. Course Online?: -
  20. Percentage Online:
  21. Grading Option: R - Regular
  22. Prerequisites: Bachelor's degree in related field(s)
  23. Corequisites: none
  24. Course Description: This course is designed as an introductory graduate course in Public Relations Theory, research methods and management for majors. Theory and research are combined to acclimate students into appropriate skills and thinking processes used by practitioners.

  25. Please briefly explain why it is necessary and/or desirable to add this course: Incoming students are often from divergent fields. This course acclimates those students into the Public Relations environment. It also serves to update in-field practitioners and bringing the latest theory and research methods into use.
  26. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service? This is a required course in the Public Relations track. Some other fields, including Business and Public Administration may be allowed to take the course with appropriate credentials.
  27. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times? This course has been offered as a special topics course since the fall semester 2002.
  28. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.) master's degree in field or master's degree in related field with substantial Public Relations experience (generally more than five years).
  29. Objectives: To improve cognitive skills in working towards the development of Public Relations campaigns in the field.
  30. Learning Outcomes: Because of the growing complexity of Public Relations as a field, students are expected to use and understand a wide variety of functions and necessary skills needed to improve their work in the field.
  31. Major Topics: Public Relations Theory

    Public Relations Research methods

    Public Relations Writing

    Development and execution of Public Relations campaigns

  32. Textbooks: Stacks, D. (2002). Public Relations Research

    Caywood, C.L. (1997). The Handbook of Strategic Public Relations and Integrated Communications

  33. Course Readings, Online Resources, and Other Purchases:
  34. Student Expectations/Requirements and Grading Policy:
  35. Assignments, Exams and Tests:
  36. Attendance Policy:
  37. Policy on Make-up Work:
  38. Program This Course Supports:
  39. Course Concurrence Information:

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