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Graduate Course Proposal Form Submission Detail - PUR5550

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Current Status: Approved, Permanent Archive - 2005-01-10
Submission Type:
Course Change Information (for course changes only):

  1. Department and Contact Information

    Tracking Number Date & Time Submitted
    1920 2004-05-25
    Department College Budget Account Number
    COM AS 124700000
    Contact Person Phone Email
    Kenneth Killebrew 9746795

  2. Course Information

    Prefix Number Full Title
    PUR 5550 Introduction to Public Relations Theory and Resear

    Is the course title variable? N
    Is a permit required for registration? Y
    Are the credit hours variable? N
    Is this course repeatable?
    If repeatable, how many times? 0

    Credit Hours Section Type Grading Option
    3 C - Class Lecture (Primarily) R - Regular
    Abbreviated Title (30 characters maximum)
    Intro to Public Relations Res.
    Course Online? Percentage Online


    Bachelor's degree in related field(s)



    Course Description

    This course is designed as an introductory graduate course in Public Relations Theory, research methods and management for majors. Theory and research are combined to acclimate students into appropriate skills and thinking processes used by practitioners.

  3. Justification

    A. Please briefly explain why it is necessary and/or desirable to add this course.

    Incoming students are often from divergent fields. This course acclimates those students into the Public Relations environment. It also serves to update in-field practitioners and bringing the latest theory and research methods into use.

    B. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service?

    This is a required course in the Public Relations track. Some other fields, including Business and Public Administration may be allowed to take the course with appropriate credentials.

    C. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times?

    This course has been offered as a special topics course since the fall semester 2002.

    D. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.)

    master's degree in field or master's degree in related field with substantial Public Relations experience (generally more than five years).

  4. Other Course Information

    A. Objectives

    To improve cognitive skills in working towards the development of Public Relations campaigns in the field.

    B. Learning Outcomes

    Because of the growing complexity of Public Relations as a field, students are expected to use and understand a wide variety of functions and necessary skills needed to improve their work in the field.

    C. Major Topics

    Public Relations Theory

    Public Relations Research methods

    Public Relations Writing

    Development and execution of Public Relations campaigns

    D. Textbooks

    Stacks, D. (2002). Public Relations Research

    Caywood, C.L. (1997). The Handbook of Strategic Public Relations and Integrated Communications

    E. Course Readings, Online Resources, and Other Purchases

    F. Student Expectations/Requirements and Grading Policy

    G. Assignments, Exams and Tests

    H. Attendance Policy

    I. Policy on Make-up Work

    J. Program This Course Supports

  5. Course Concurrence Information

- if you have questions about any of these fields, please contact or