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Graduate Course Proposal Form Submission Detail - JOU6520
Tracking Number - 1770

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Current Status: Approved, Permanent Archive - 2006-07-31
Submission Type:
Course Change Information (for course changes only):

Detail Information

  1. Date & Time Submitted: 2006-04-05
  2. Department: School of Mass Communications
  3. College: AS
  4. Budget Account Number: 1247000000
  5. Contact Person: Derina R. Holtzhausen
  6. Phone: 813974 6800
  7. Email:
  8. Prefix: JOU
  9. Number: 6520
  10. Full Title: Media Management
  11. Credit Hours: 3
  12. Section Type: D - Discussion (Primarily)
  13. Is the course title variable?: N
  14. Is a permit required for registration?: Y
  15. Are the credit hours variable?: N
  16. Is this course repeatable?:
  17. If repeatable, how many times?: 0
  18. Abbreviated Title (30 characters maximum): Media Management
  19. Course Online?: -
  20. Percentage Online:
  21. Grading Option: R - Regular
  22. Prerequisites: None
  23. Corequisites: None
  24. Course Description: The course provides students with a foundation in understanding the financial and economic environment of the mass media and the process of managing mass media enterprises in the new multimedia environment. It is not restricted nor repeatable for credit.

  25. Please briefly explain why it is necessary and/or desirable to add this course: The course will be one of the required courses in the newly proposed Multimedia Journalism Concentration. This course is necessary because the overall goal of the graduate program in the School of Mass Communications is to prepare graduate students for le
  26. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service? This course will specifically service students in the new Multimedia Journalism concentration in the School of Mass Communications but will also be open to students in the Media Studies and Public Relations concentrations. It will also be available to graduate students outside the School.
  27. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times? Yes, twice
  28. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.) A PhD in Mass Communications or related field and professional experience in media management.
  29. Objectives: Following completion of this course, students should have a higher level of understanding and confidence regarding the underlying operational motivations of mass media in the United States and globally. How profits are generated, how people are managed and how competitors interact within these processes will be of specific interest to this course.Additionally, some emphasis will be given to the sociological concerns of the multimedia environment and the human elements of media management.
  30. Learning Outcomes: Students will be able to:

    - Explain the difference between the government's notion of media competition (i.e. the FCC, JOAs and media groups) and the real world's definition of competition.

    - Identify and compare different approaches to media/journalistic management practices and issues.

    - Understand the traditional management and organizational structure of various media platforms.

    -Identify global governance and regulatory trends and how these often cultural approaches impact media and journalistic performance across media platforms.

    - Demonstrate skills in interpreting media positioning in the marketplace.

    - Identify ethical issues related to current media/journalistic practices in management and ownership.

    - Reflect about their own beliefs, biases, and issues with regards to media positions in a global society.

  31. Major Topics: Global media

    Mergers and Acquisitions

    Media Culturalism

    Media Structures and Publics

    Media Regulation

    Media Concentration and Convergence

    Power and Management


    Organizational Decline

    Future Trends

  32. Textbooks: Demers, David 2002. Global Media: Menace or Messiah. Cresskill, NJ: Hampton Press.

    Gorney, Cynthia, 2002. The Business of News: A Challenge for Journalism's Next Generation. A Carnegie Corporation Report. New York. (available on line).

    Killebrew, K.C. (2005). Managing Media Convergence: Pathways to Journalistic Cooperation. Ames, Iowa: Iowa State Press.

    O Siochru, S. and Girard, B. 2002. Global Media Governance, A Beginner's Guide. Lanham, MD, Rowman & Litlefield.

    Course packet

  33. Course Readings, Online Resources, and Other Purchases:
  34. Student Expectations/Requirements and Grading Policy:
  35. Assignments, Exams and Tests:
  36. Attendance Policy:
  37. Policy on Make-up Work:
  38. Program This Course Supports:
  39. Course Concurrence Information:

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